• Marketing and advertising consultant for small and medium size business. • Create strategic plans that fit our clients' needs and reaches their business’ buyer persona• Design, develop and oversee the production of marketing material as needed (digital or printed).

• Maintain the integrity of the Potential brand on all branded products• Plan product production from design process to POS display in allStore locations according to seasons and different events.• Maintain, analyze and update the Point of Sale system.• Research, order, price, and display relevant and profitable product.• Build and maintain vendor and customer relationships• Track sales and profits for all Potential Store locations and developstrategies to constantly improve.• Recruit, train and schedule store staff and volunteers• Develop and maintain the online store portal.

• Designed and managed the Auxis corporate website to incorporate new features and service offerings, along with partners and ongoing campaign or events mini-sites.• Analyzed website traffic and created collateral for CRM and direct mailing campaigns including print package fronting, postcards, brochures, printed ads, client newsletters, invitations, static and animated web banner, presentations and business cards.• Managed and coordinated company events including holiday parties, staff family activities, business luncheons, client/partner forums, and charity events. • Oversaw overall event design, negotiating and securing of materials and services from external vendors, venue selection and event setup within strict budget limitations.

• Completed marketing research and allocated resources to execute projects.• Created analysis reports, analyzed existing data, and completed statistical analysis to project current search engine traffic patterns.• Tracked site traffic to comprehend customer usage patterns and identify trends. • Conducted competitive analysis of websites, content, and emerging search patterns to forecast new trends.• Supported efforts of SEO Team to ensure high rankings in search engines along with monitoring new advancements in SEO(Google, Yahoo!, MSN, and other online portals).• Aided the building of High Ranking Link Building Campaign, contacted online vendors and negotiated pricing and placement across hundreds of websites.