Veronica Rey Email & Phone Number

Middle East

Marketing Communications Officer – Middle EastLBC EXPRESS INC.*Oversees regional Above the Line advertising and Digital media requirements ensuring all communication channels are aligned with regional program objectives and sales targets*Forecasts, allocates and monitors marketing budget and resources and ensures maximization of spend in each area*Centralizes regional communications in order to systematically implement timely monthly sales and budget report submissions, inter-departmental requirements, and program launches within the region*Manages communication with third-party and provides directions for artwork designs and ensures timely submission of deliverable from suppliers*Coordinates with regional heads in order to execute global communication programs geared towards brand awareness, brand building and local sales generation*Executes and oversees Global LBC campaigns and aligns with Head Office for proper implementation within the region*Reinforces global brand standards in all marketing and advertising activities in the region*Collaborates and strategizes with Customer Relations Management team in creating programs focusing on customer retention, win-back and acquisition in the region and organizes market research efforts for updated and competitive market analysis*Assists Sales & Marketing Senior Manager and VP for Operations in ensuring achievement of regional sales targets, continuous customer acquisition and brand building within the region through engagement with B2C community and B2B partner efforts as brand ambassadorHighlights:LBC Grand Service Launch - UAE (2016)LBC Smart Shelters - UAE (2016)LBC Document Processing Campaign - ME (2016)LBC Kapamilya Holiday Box - ME (2016) LBC Padama sa Padala Middle East (2017)LBC Middle East 10th Year Anniversary (2018)Search for the Next Brand Ambassador: LBC Balikbayan Box Bae (2019)LBC Contactless Services Campaign (2020)Merry Delivery with LBC (2022)LBC Panalo sa Padala (2023)

United Arab Emirates

(Previously - Marketing Associate for Middle East & Europe in LBC Philippines)*Assists Marketing Head in developing the annual strategic plans for the region which include market segmentation and competitive analysis, defined brand positioning and opportunities for business growth and expansion to meet target revenues of the region*Implements customer research and analysis leading to valuable insights for conceptualization of business strategies*Tracks and analyzes month-on-month sales performance of the region and determine the growth and pain points which need to be immediately addressed in order achieve monthly revenue targets*Develops, implements and monitors tactical marketing and sales activities which includes service promotions and trade advertisements to push for customer brand preference*Collaborates with all internal business units necessary to ensure timely execution of marketing programs*Leads coordination with third parties for production of creative and advertising requirements and promotion through different channels such as digital and above-the-line media *Establishes relationship with leaders and influencers of key Filipino communities and ensures participation in relevant community events in order to strengthen brand presence and awareness *Handles public relations through providing write-ups and responses to inquiries from media and other organizations as aligned with directives from the headquarters*Cascades upcoming marketing activities to frontline and other customer touchpoints to ensure proper understanding and communication of the programHighlights:-Implemented Tactical Programs: > Lupa Bahay Cash for Middle East & Europe (2012) > Move It to Win It Raffle Promo for Middle East (2014) > Padama sa Padala Raffle Promo (2015)-Customer Program: Launched UAE's Customer Loyalty Program - LBC Plus (2014)-Expansion Projects: LBC Abu Dhabi, Qatar and Sharjah Branch Openings-Events: Philippine Independence Day; Pinoy Idol

Phililppines

*Develops concepts and coordinates with R&D team, Design team and local and international suppliers for new product developments for brands handledBrands Handled: Bench FiX, Alcogel, Bench Deo Body Sprays Human & Kashieca ScentsProducts Launched: > Hair Care: FiX Clay Doh Lite, Shape Shifter, Deputy Shine, Rock & Rule; Fix Styling Tools Plastic Jar, Mini Jars and Sachet lines, Slick It! Creme , Smooth Operator Creme, Swiss Mist, VCO Treatment > Hand Sanitizer & Skin Care: Bench Alcogel Kids & Aromatherapy Line > Fragrances: Human N Series > Celebrity Scents: Dingdong Dantes Empower Deo Cologne, Kashieca Beautiful Soul, Mind & Body line, Randy Ortiz Homage EDT, Daphne Home Scents*Ensures adequate inventory of raw materials and packaging for production of SKUs under brands handled*Creates product pricing study and proposal before a product is launched to the market*Oversees finish product inventories and creates guide for distribution of each SKU from Warehouse to Company-owned Stores and Franchisees*Monitors sales of products handled and creates in-store promotions to boost sales particularly of slow-moving/non-moving products*Coordinates with the Ad & Promo team for implementation of marketing and advertising campaigns for the brands*Implements Store Visits and Competitor check to ensure that brand is at par with market trends*Coordinates with Visual Merchandising and Creative teams for product planograms, production of POP displays and other in-store collaterals*Creates training modules and assists in monthly Promo Sales & Salon Staff Orientation to ensure awareness of both products for launching and existing products in the market*Oversees and proposes trade marketing support provided to franchisees and key accounts such as major supermarkets in the Philippines*Support group for company big events such as fashion shows and product launches

Makati, Philippines

*Develops & maintains relationships with existing and potential clients*Generate leads for the company; presents company credentials to potential clients to open opportunities for project bidding*Reinforcement for client servicing in big events of major accountsProjects Participated:> Red Horse Muziklaban 2006> San Miguel Oktoberfest 2006> Motorola Motobus 2006