Veronica Sanchez Email & Phone Number

·Responsible for setting up and managing online marketing processes for spin-off of North Central region to Frontier Communications. ·Managed creative development of consumer and small business display ads. ·Coordinated with internal/external to develop campaigns, briefs, effective design and landing page experience for display ads and email.

·Led eCRM marketing team responsible for creative development and execution of CRM and acquisition e-mails, CRM display ads, CRM landing pages and customer referral program.·Coordinated and analyzed e-mail marketing programs supporting multiple marketing objectives, such as up-sell, retention and awareness.·Managed e-mail contact stream and prioritization.

· Managed creative development and execution for e-mail campaigns and FiOS display ads. · Primary point of contact for all day-to-day operations of consumer e-mail marketing initiatives for internal/external partners. · Facilitated and owned online priorities calendar.· Analyzed reporting and response rates versus targeted goals and implemented testing to.

·Launched online agent sales channels promoting consumer telecom sales. ·Primary point of contact with external partners/agents and inbound sales channel. ·Communicated marketing/sales initiatives and updates to agents..Identified and addressed sales opportunities through weekly monitoring sessions. ·Ensured agents and MCI met all contractual obligations..

·Instrumental in new call center ramp-up, interviewed and hired supervisor staff of 23. ·Accountable for meeting and exceeding all sales and quality expectations. ·Responsible for sales team of 80-120 sales associates, 6-8 sales supervisors. ·Analyzed daily performance/trends and provided targeted feedback and coaching.