Veronica Sanchez Email & Phone Number

·Responsible for setting up and managing online marketing processes for spin-off of North Central region to Frontier Communications. ·Managed creative development of consumer and small business display ads. ·Coordinated with internal/external to develop campaigns, briefs, effective design and landing page experience for display ads and email communications.·Analyzed weekly metrics and worked with the agency to optimize creative rotations for improved results.·Worked cross functionally sharing insights with and extracting best practices from internal and external partner relationships.·Collaborated with the online team to ensure all marketing landing pages/online experience was set up and replicated with accurate offer details to support North Central region. ·Transitioned the vanity URL’s and redirect process to ensure all North Central marketing directed to the appropriate landing pages. ·Implemented e-mail deployment and e-mail opt-out process with external vendor for new region.

·Led eCRM marketing team responsible for creative development and execution of CRM and acquisition e-mails, CRM display ads, CRM landing pages and customer referral program.·Coordinated and analyzed e-mail marketing programs supporting multiple marketing objectives, such as up-sell, retention and awareness.·Managed e-mail contact stream and prioritization and maintained e-mail marketing calendar across all internal and external channels.·Implemented e-mail address capture initiatives that expanded e-mail marketable universe by 37% in 2009 versus 2008. ·Analyzed key e-mail metrics to continually optimize email programs, including lists, offers, deliverability, open rates, click through rates, conversion rates and cost per campaign.·Managed service and relationship with Email Service Provider (Epsilon).·Responsible for “do not e-mail” process, monitored and managed unsubscribe/bounce/complaint rates and ensured SPAM regulations compliance (e.g. CAN-SPAM). ·Transitioned opt-out process to new vendor, saving Verizon over $336k per year. ·In 2009, created and deployed over 65 e-mail communications resulting in 24M opens and over 2.5M clicks on Verizon.com and Verizon.net sites.

· Managed creative development and execution for e-mail campaigns and FiOS display ads. · Primary point of contact for all day-to-day operations of consumer e-mail marketing initiatives for internal/external partners. · Facilitated and owned online priorities calendar.· Analyzed reporting and response rates versus targeted goals and implemented testing to improve results.

·Launched online agent sales channels promoting consumer telecom sales. ·Primary point of contact with external partners/agents and inbound sales channel. ·Communicated marketing/sales initiatives and updates to agents. .Identified and addressed sales opportunities through weekly monitoring sessions. ·Ensured agents and MCI met all contractual obligations. ·Managed agent programs on profitability model to ensure ROI. ·Facilitated product training..Created new marketing materials to drive sales performance.·Owned the day-to-day operations and marketing development of the MCI e-mail programs

·Instrumental in new call center ramp-up, interviewed and hired supervisor staff of 23. ·Accountable for meeting and exceeding all sales and quality expectations. ·Responsible for sales team of 80-120 sales associates, 6-8 sales supervisors. ·Analyzed daily performance/trends and provided targeted feedback and coaching.