Veronica Shoemaker Email & Phone Number

Charlotte, Nc, Us

• Launched the hospitality program for Toyota's new GR Cup series • Plan and execute on-site hospitality efforts for all 7 GR Cup races during the 2023 season• Manage the day to day relationship with our GR Cup client and the other agency partners(Czarnowski, TRD, SRO) on the program• Built the ecommerce website for Toyota's GR Cup series to sell passes into the hospitalityspace and generate revenue for the program• Facilitate Toyota Racing & TRD's Motorcoach logistics across 26 NASCAR tracks• Run Toyota Racing's hospitality plans and track/vendor relations at various NASCARevents throughout the 2022 & 2023 seasons• Create and reconcile the General Hosting and race-specific budgets for Toyota's NASCARhosting programs• Introduced a new reporting process and recap format to accurately track Toyota's ticketdistribution and guests attendance at each NASCAR event• Staffed over 25 different events to date from Golf (Pebble Beach Pro Am / Ally Challenge)to NASCAR (multiple series) and Sports Car racing (GR Cup) for various MKTG clients• Oversaw Ally Financials banquets for their 2022 Ally Challenge event, which includedcontract generation and ordering food/décor for the two events of over 200 people

Charlotte, North Carolina, United States

Kannapolis, North Carolina

• Researched and presented Executive Summary to CFO & greater Marketing team regarding online, broadcast, and social media exposure of HF1 and its partners for a 3 year period • Monitored and reported on both driver and sponsor contracts • Assisted with the management of partnerships that are worth roughly $40 million dollars total• Developed pricing standardization for logo locations on vehicle, driver suits, and team kit • Compiled year end recap for sponsors (which included broadcast, social and online exposure numbers; summary of their at-track activation; and 2019 asset usage)• Collaborated with Social Media Manager to find unique ways to incorporate partners into our social content • Participated in brainstorming sessions for how to enhance the unique HF1 US GP event and executed the incorporation of my ideas • Updated 2019 budget tracker and provided 2020 forecast for E-Sports (online racing)

University Of North Carolina

• Motivated students to practice and perfect their speeches and presentations using a number of communication competencies • Created and sustained interpersonal relationships with current and former clients • Constructed and presented workshops on life/speaking skills for students and faculty• Organized the appointment calendar and answer requests/questions • Trained the new consultant and encourage her growth and development in the department• Designed graphics via Canva for workshop and Center promotion • Managed 2 teams (made up of 6 people each) while working on a Crowdfunding campaign • Created a social media plan to draw traffic into our crowdfunding site & edited the social posts that were submitted by teams to ensure brand consistency

Charlotte, North Carolina Area

• Designed elements such as logos, mood boards and other promotional assets via Canva • Created unique content for Instagram and Facebook• Developed social content calendar and scheduled posts• Constructed forms on the SquareSpace website to make it more efficient and user-friendly

Charlotte, North Carolina Area

• Simplified complex Spanish ideas and competencies so they are easier to digest• Customized different examples and learning tools for each tutee • Provided support and a productive place for students to practice and improve their Spanish speaking and writing abilities 10 hours a week

• Headed up the social media committee, developed and posted new media to all platforms• Managed MIS and NASCAR’s Snapchat for race weekend in 2017• Ensured all social posts from the team were consistent with the MIS brand and sponsors • Tested the track’s technology and new app to draw new fans into the sport• Sought out feedback about fan experience (primarily from the youth)• Provided management with feedback about utilities and fan experience at the track

• Outlined and organized the show room and displays for Sam Bass’ grand opening• Promoted the Gallery through social media and marketing tactics• Improved sales for the gallery during race tours and special events