Veronica Shopp-Dubon Email & Phone Number

New York, New York, Us

New York, New York, Us

Successfully managed a multimillion dollar digital marketing budget, resulting in a YoY increase in funding. Utilized this increased budget to drive a substantial increase in pipeline and revenue, demonstrating strong return on investment and contributing to the overall growth and success of the business.Collaborate with cross-functional teams and stakeholders across different regions and countries to align efforts and ensure consistent application of digital marketing best practices.Proven experience building integrated digital marketing plans that utilize a range of tactics, including paid search, paid social, paid display, paid dedicated email, content syndication, podcast ads, and connected TV ads, to effectively reach and engage target audience segments and drive business growth. Utilize data analysis and market research to inform plan development and continuously optimized campaigns to maximize return on investment.Hired and managed high-performing team members, resulting in an increase in productivity and overall success of the organization. Developed and implemented effective training and onboarding processes to ensure new hires were set up for success in their roles.Experience in developing and implementing processes and systems to improve efficiency and effectiveness.Ability to adapt to changing market conditions and pivot as needed to drive business success.Developed and maintained relationships with industry partners and other external organizations to share knowledge and stay up to date on industry trends and developments.Strong analytical skills and ability to use data to inform decision making.Demonstrated strong communication and presentation skills, with the ability to clearly articulate the results of digital marketing efforts to the executive team.Strong financial management skills, including budgeting, forecasting, and financial analysis.

New York, New York, Us

Build global digital marketing campaigns spanning North America, APAC, and EMEA. Manage a multimillion dollar budget while delivering against aggressive quarterly and annual revenue targets. Oversee media buying strategy, campaign creation, optimization and rigorous testing strategy for full-funnel, multi-channel marketing strategies.Lead large and diverse external vendor and cross-functional partner teams - from media, to agencies, to advertising platforms, to 3rd party ad tech, and measurement companies. Ability to effectively manipulate and analyze large data sets to determine meanings, insights and recommendations for the organization. Build new scalable solutions, toolkits, best practice documents and consulting approach as the digital marketing strategist within the organization. Partner with Brand and PR and identify new opportunities via our digital tool set.

New York, New York, Us

Created awareness, generated leads, and increased top of funnel engagement in North America to achieve quarterly and annual targets.Developed and implemented a strategy to optimize spend and drive growth across paid search, paid social, paid display, paid media placements, and affiliate channels, with the goal of meeting targets.Developed actionable digital marketing campaigns that were aligned with business goals and top-line growth targets.Effectively scaled existing channel performance and developed innovative strategies to increase customer acquisition and engagement; also created testing strategies for new platformsDemonstrated effective budget management skills by tracking, monitoring, optimizing, and reporting on all North America digital spend to support a multi-million dollar pipeline and revenue.Oversaw agency relationships and optimized the agency network to achieve brand and business goals.Led the Request for Proposal (RFP) process to identify and select a new agency partner, resulting in a successful and productive working relationship. Managed the onboarding process for the new agency, including setting clear expectations and establishing strong lines of communication.

New York, New York, Us

Developed and implemented comprehensive marketing and revenue strategies for UNICEF Market, an ecommerce website featuring 26,000 products.Managed the development and branding for the UNICEF Inspired Gifts product line in the US Market. Developed product positioning, identified new product features, created unique value messaging, and planned product promotions for the product portfolio.Created and executed strategies to expand into new markets and establish relationships with key partners.Worked with internal and external stakeholders to plan and execute integrated marketing campaigns.Oversaw budget and generated multi-million dollar revenue through strategic financial planning and business development efforts.Oversaw digital and offline marketing efforts, paid search, paid social, organic email, organic social media, and print catalog.Continuous analysis of competitive environment and consumer trends.Managed analytics and reporting, including monitoring key performance indicators in Google Analytics, creating dashboards, and utilizing the CRM database.

Springfield, Nj, Us

Led the transition of the company from an outbound marketing strategy to an inbound marketing strategy based on the Hubspot platform, resulting in increased efficiency and effectiveness of marketing efforts.Developed and implemented effective and integrated B2B marketing campaigns and lead generation programs, resulting in the acquisition of new customers and increased revenue.Developed a content marketing strategy that was effective, easily replicated and managed, and scalable for future growth.Created marketing and brand standards to ensure consistent and cohesive messaging across all channels and materials.Managed the entire marketing process within the Hubspot CRM, including list segmentation, email template creation and testing, and landing page and form creation.Managed funnel reporting, analytics, modeling, and forecasting for all demand generation programs, providing full campaign analysis and aligning efforts with company sales and growth goals.Facilitated the integration of analytics between Hubspot and NetsuiteConducted market research to stay up-to-date on industry and marketing trends.

• Provide market planning, concept development and execution of print and media campaigns. • Lead role in development of new product offering requiring coordination with outside vendors, presentation, and sales training.• Define brand direction for each season through in depth trend research and forecasting.• Manage social media strategy across channels.• Develop and monitor content for company website.• Drove Infinite Wellness to become the top-rated wellness center in the state.