Veronica Sun Email & Phone Number

Shanghai, China

Shanghai, China

1. 投资赛道研究和投前支持，如夜间经济、县域经济、银发经济等2. 被投企业陪伴式服务，如广莲申、Urban Revivo、SeeSaw

Beijing City, China

2022-1. 大人糖女性情趣用品品牌策略和沟通策略2. 简爱酸奶和鲜奶产品定位策略3. 小镇县域青年基础消费研究2021-1. 海马体摄影品牌策略和品牌架构2. 玛丽黛佳艺术美妆品牌沟通策略3. 夜间经济趋势基础研究4. 很久以前羊肉串品牌解码和体验创意策划 5. 王饱饱麦片品牌策略和品牌人设构建6. 泡泡玛特潮流玩具市场人群细分20201. 腾讯年轻股民和理财产品创新机会发现2. I Do 95|00后婚恋价值研究和品牌策略3. 潘婷品牌Muse理解和产品创新机会研究2019-1. NIKE JDI 2.0 沟通策略2. 星巴克节日营销和星冰乐产品创新原型3. 可持续线下主体空间设计策划4. 华为5G应用趋势研究和白皮书发布5. P&G VS/Aussie品牌沟通策略创意

Highlights of 2017-2018 Highlights1. Co-Living Trend & TA Identification for McKinsey/Stey2. VS "I follow me" Brand Communication

Beijing City, China

Fresh thinking draws from self-taught entrepreneurship and on-the-job training on ethnographic research.Work experience highlight:1. SONOS localization brand strategy with founder of Cultural Strategy, Douglas Holt2. Intel Mobile Workforce Deep Dive and Tech-Driven Engagement Campaign Co-Creation3. Product Go To Market Integrated Marketing Campaign Concept Development & Validation Testing

Beijing City, China

China Youthology understands Chinese youth as people, not just consumers.We build a rich framework of fundamental social insights and nuanced cultural understanding to help our clients create products and communications that resonate with Chinese youth.Our approach is holistic, starting from a comprehensive macro perspective, and then diving deep with immersive, ongoing, ethnographic research.We draw on our network of collaborators to go beyond our personal expertise and gain an in-depth insider’s perspective on research questions.Beyond ad hoc commercial research projects, we conduct ongoing self-funded foundation research projects to ensure an up-to-date understanding of Chinese youth.

Beijing

1. Evaluate potential green-field investment opportunities for overseas wind and solar projects for investors, and facilitate projects into service in a timely manner;2. Evaluate potential business opportunities in renewable energy field for co-development and joint venture creation, incl. ECS system for turbines, solar systems.3. Search and bring in new agent products into Chinese market for renewable.

Greater Atlanta Area, United States

• Led an 8 MW Colorado wind farm project from acquisition to completion,• Managed an operational 10 MW Texas wind farm project;• Assisted in acquisition of wind farms including due diligence and contract negotiations,• Negotiated with transportation and construction subcontractors,• Conducted project financial assessment and introduction of tax equity investors and• Supported the litigation against Committee of Foreign Investment in United States ("CFIUS").

Beijing,China

• Supervised a global team of 8 certification engineers in China and Germany,• Managed the $1.5 M certification budget for the organization and• Led the efforts to obtain the world’s first gearbox certificate based on UL Subject 6140.

Beijing, China

• Received 1.5 MW and 2.0 MW wind turbine design certificates based on IEC 61400-1 from CGC,• Supported manufacturing process inspection and site safety function evaluations and• Established internal standardized certification processes across SANY Electric.