Veronica Thayer Email & Phone Number

Boulder, Colorado, United States

Boulder, Colorado, United States

Boulder, Colorado, United States

• Lead and contribute to the development, implementation, and analysis of event marketing strategies to achieve business goals and objectives. • Build and maintain expert knowledge of existing customer base and target customer segments to drive marketing campaigns. • Maintain a deep understanding of brands, systems, technologies, audiences, and industries. • Project manage internal and external teams for website updates and the creation of marketing materials to ensure consistent use of branding, messaging, and imagery. • Create detailed template for weekly registration pacing reports. • Oversee post-show survey development, deployment, and results analysis. • Analyze survey results and marketing campaign data; suggest optimization to increase ROI. • Create and manage multiple marketing budgets.• Hire, train, and develop junior team members.

Boulder, Colorado

• Ideate and manage development of attendee and exhibitor promotional materials.• Create and align on marketing strategies for email campaigns, print advertising, website content, registration links, social media, and paid advertising. Develop content for all campaigns and support materials. • Develop and manage effective reports to measure campaign effectiveness.• Manage production with creative team to establish design and content.• Create and manage multiple marketing budgets. • Negotiate and manage advertising space with key industry publications.• Manage public relations partners to maximize editorial coverage.

Lafayette, Co

• Strategize, implement and report on email and marketing automation campaigns for clients• Contribute to weekly client facing conference calls• Write concise and effective customer proposals and campaign briefs• Build and maintain relationships with clients• Build and nurture relationships with a variety of influencers to utilize in marketing campaigns• Assist in other areas, such as Social Media, Design, and Search Engine Optimization

Lafayette, Co

• Develop a clear content strategy to guide messaging across all marketing channels• Ideate new article topics and optimize for SEO keywords• Edit articles written by an external team of copywriters to ensure alignment with brand voice• Build and maintain relationships with clients

Loveland, Co

• Design a wide array of marketing materials using Adobe Creative Suite• Participate in weekly team brainstorms • Attend events and promote them on social media• Administrative tasks

Boulder, Co

• Implement a company wide organizational system for all creative assets• Design small graphics included in larger projects and campaigns• Assist other designers with revisions• Contribute to monthly team meetings• Administrative tasks

Bachelor Of Arts (Ba), Graphic Design

Activities and Societies: University Honors Program Travel Abroad: Art History in Italy

High School Diploma