• Connect and lead multiple teams through development of year-round, 360 digital marketing strategy, execution, and KPIS to drive consumer engagement and brand favorability for all CLIF brands (CLIF BAR, BUILDERS, BLOKS). Channels include Paid Media, Website, Social Media, Direct To Consumer Business, Paid Search (SEM) and Search Engine Optimization (SEO), Athlete and Non-Profit Partner Digital Presences. • Partner with the Direct To Consumer team on sales and support programming (i.e. promotions & subscriptions) on clifbar.com to drive sales and data collection goals.• Work with Partnerships and Activations team to elevate our athletes and non-profit partnerships through cause marketing, focused on increasing access to the outdoors and sport. Led content creation with external teams and leveraged assets across digital channels. (Includes photo shoots, creation of digital media campaigns, and social media activations.)• Overall management of key agency relationships including management of website, social media, and influencer. Scope includes strategy, execution, reporting, contract terms and negotiations, and payment.• Collaboration with media agency on the consumer journey associated with campaigns, to deliver the right message at the right time.

• Led holistic campaign and content development from strategy, brief creation, tactical execution and launch, and reporting on LUNA and CLIF Kid.• Support Senior Manager on CLIF Bar site production across multiple product lines. • Collaborate with internal and external media teams to input on key messages, channel assessment and segmentation.

• Developed omni-channel marketing initiatives to drive loyalty engagement metrics and brand objectives.

• Lead the digital and consumer experience strategy and execution across Smucker’s brands including Nature's Recipe, Natural Balance, Pup-Peroni, Milo's Kitchen, and Sahale Snacks. • Act as a brand partner to address business needs through integrated, consumer led marketing plans. Develop plans through collaboration with internal cross-functional teams and external agencies to develop holistic marketing plans.• Manage digital agencies to develop work from initial brief, launch, measurement, and refinement, ensuring it is optimized for the consumer journey and connects to brand objectives.• Partner closely with internal media team to ensure that plans are consumer centric and content clearly connects to the brand. Act as lead for content development, managing 3rd party media partners.• Utilize data as an input for business decisions (Consumer profiles, A/B Testing, Social Listening).• Manage two full-time junior resources, driving the digital strategy across projects and ensuring our team delivers with excellence.• Launched holistic marketing campaign for top dog food brand as the business moved from being exclusively sold in the Pet Speciality space (Petco, Petsmart, Independent Retailers) to the Mass Channel (Big Box Retailers, Grocery Channel, Dollar Channel). The campaign delivered 35% growth for the Smucker’s dog food portfolio (TV, OOH, Print, Digital, Social, Consumer Promotions, Shopper).• Launched first holistic marketing campaign for soft and chewy dog treats brand, leading to a stabilization of the brand as the entire segment contracted and top competitor saw 6x loss in HHs.

• Managed and grew client relationships of domestic and international clients in the CPG, Retail and Finance spaces. • Led cross-functional internal teams to develop effective content strategy, build digital experiences and plan and execute large scale media buys. • Oversaw brand awareness and direct response media campaigns on Facebook, Instagram, Twitter and Pinterest, capitalizing on changing social environments and beta ad types totaling over $10MM spend/year.• Led Brand Networks as a member of an integrated agency council on the Kao USA business. Facilitated collaboration between Creative, Media and PR agencies to bring campaigns to life.• Facilitated the development of a large scale Linkedin data visualization as a Linkedin Certified Marketing Partner. Liaising with Linkedin, end client and multiple agencies.• Developed junior talent through direct and cross-departmental management to deliver work that was on-strategy, creative, and effective on social.

• Partnered with Account Director on social strategy in the yearly planning processes for Bioré Skincare USA while working full agency council to develop a holistic marketing strategy with social media as a focal point.• Led the cross functional team in execution of yearly plans for Bioré Skincare across paid media strategy, creative development, digital experience builds, and analytics.• Directed and facilitated the Bioré Skincare loyalty program on Facebook, Prove It! Reward Points. Included project management of creative and technical teams from initial strategy to execution, and growth of the program. Program generated over $1MM dollars in sales of top product skus and successfully kept loyalists with the brand.

• Supported agency leadership in managing pitch teams from initial research and Request For Proposal development through to final pitch presentation.• Led the business development team to update and maintain all agency assets, most notably, including the redesign of venablesbell.com.• Supported the vbp orange team, a brand consultancy within the agency, to oversee all aspects of client relationship with MediaX at Stanford University. Through our partnership, MediaX created a brand identity and generated national awareness.• Facilitated brand immersion events through vbp orange with local clients to improve their internal process. Aided each organization in scaling these solutions.

• Worked with a bi-coastal team as the Sprite Global Agency of Record to launch the Sprite Uncontainable Game digital experience in February 2012. Facilitated the team to create an activation kit for individual markets to re-purpose the Uncontainable Game in their countries.• Managed all aspects of client relationship with Dolby Laboratories, serving as a junior account executive. Balanced multiple projects across social media strategy and analytics and template builds for Dolby.com.• Launched a unique social visualization experience for Coca-Cola employees using a HTML5/SVG run application to display relevant social media statistics for ten Coca-Cola brands.