Ecosystem is a venture builder-backed SaaS tech startup empowering companies to transform customers or followers into engaged super fans, driving fresh retention, referrals, and revenues.As a key senior hire on a fractional basis in the company's infancy, I collaborate closely with the CEO on strategy, align departments and leadership processes, and drive execution. Own Strategic Planning, Operations, Marketing, Sales, Customer Success, Product, and Legal. • In the first 30 days I significantly elevated operational efficiency by 65%. Implemented a new operating system, identified necessary points of interaction/knowledge sharing between different departments/teams, automated manual processes, and revamped product and engineering workflows, resulting in reduced process times, increased delivery rates, and timely achievement of strategic project milestones.Currently:• Plan and manage special projects across various functional areas. Prioritize and drive cross-functional strategic initiatives to enhance go-to-market effectiveness and provide sales support to CEO. Ensure alignment with company goals and liaison for CEO through effective communication and coordination between internal/external stakeholders and departments. Report directly to CEO• Developing and building operational excellence through scalable internal processes and workflows, always on the lookout for improvements while focusing on sustainable growth by enhancing and expanding 5 product modules to consistently improve the customer experience• Leading and fostering a connected, collaborative, empowered, and results-oriented multicultural remote team through early launch across 4 geographies

A23 Advisors is an award-winning boutique management consulting firm that pushes the boundaries of conventional advisory and strategy consulting.• Advise on business, go-to-market (GTM), operations, and growth strategies. Results-oriented, measured execution, driven through iteration. Provide actionable insights and high-level support through structured problem-solving to identify challenges and develop creative solutions.• Innovative design and development of new services, products, or strategy. Ecosystem partner to startups, scaleups, corporates, venture builders, and investors. Achievements include:• Advised and coached AI SaaS startup founder and CEO through a successful exit with a leading US consumer travel company• Contributed to a scaleup client’s series C raise through strategy and project management work which also informed their business model and B2B pricing structure• Identified and seized a major cost-saving opportunity for a US multinational by integrating Israeli scaleup technology. Led relationship management and negotiations for the Proof of Concept (POC), overcoming operational challenges to deliver a successful pilot in the US and global markets. Key contributor to the go-to-market (GTM) strategy, serving as the primary liaison across business units, managing stakeholders, and aligning a global, multidisciplinary team of 30. Multinational achieved cost savings of $_ _M first year after rollout, and scaleup made $_M in revenue. Subsequently, the scaleup raised an additional $15M, bringing total funding to $20M.• Clients include Flyr (before $150M series C raise), iSeatz, IHG, Sheraton, Bain & Company, Goldman Sachs

• Led diverse projects and initiatives, collaborating with cross-functional teams and stakeholders. Framed strategic choices, analyzed implications, recommended optimal courses of action, and ensured implementation. Took hands-on responsibility for incubating ideas and achieving results as needed• Fractional roles, interim roles, or projects. SaaS, Travel Tech, B2B, B2B2C, AI, Machine Learning, Big Data. Data-driven growth models

Amirra (formerly OfficeAccord) is a profitable HR tech startup focused on helping companies engage talent.As a key member of the Executive Team, I partnered closely with the CEO as a strategic thought partner to design and lead a company-wide pivot, overhaul business and go-to-market (GTM) strategy, and execute planned solutions. Steward of the rhythm of the business, driving executive team decision-making alignment for critical initiatives and organized and managed strategic planning and OKR development. 4 direct reports.We focused on improving the buyer journey and enhancing the customer experience to increase demand, lead generation, lead quality, and retention with a primary focus on profitable growth.• Developed scalable processes across marketing, sales, support, and operations, driving significant operational improvements. Streamlined dashboards to ensure seamless execution of key initiatives. Redesigned and optimized full-funnel marketing-to-sales processes, cutting ineffective costs and increasing the marketing budget by 70%. Automated core processes and implemented new systems, resulting in a 180x increase in qualified leads (MQL) within 2 months• Kept CEO informed on key industry trends and developments, delivering data-driven analysis from competitor research, business metrics, market trends, and company audit. Spearheaded growth by leading a successful branding overhaul, strategic product repositioning, development of 8 new product features, and a revamped tiered-service pricing strategy—ultimately reducing the sales cycle by 34%• Assisted CEO with sales and customer relationships, leading to a successful SAP pilot and partnership that drove product rollouts across EMEA and LATAM, resulting in a 10x revenue increase within 1 year• Owned key operational rhythms and assisted CEO with thought leadership by crafting press bylines, ghostwriting, and other communication materials

As the 3rd employee I was hired to help scaleup SIMO (formerly Skyroam), globally grow their business across new geographies, into new channels, and build new product lines.• Reported directly to GM/CEO, collaborated closely with VP of Marketing, COO, Customer Service, Product, and CTO. Opened our European headquarters in Berlin, helped take the company from 3 to 85 people. Managed team of 5. Achievements in developing new products, increasing revenue, and operational excellence assisted the company to raise another $20M, bringing total venture financing raised to $63.5M• Redesigned and optimized GTM strategy and business model for new B2B distribution channel under my ownership. Scaled from 1 to over 25 markets and operated in 3 languages. Grew revenue ~250% YoY representing 10% of global revenue• United a team of 9 key stakeholders around a business-driven vision supported by data, driving the creation and growth of a new enterprise channel in the US and Canada. Led team through scale to grow this highly profitable channel to deliver 23% of revenue. The subscription product's excellence led to its successful B2C channel adoption and commercialization, which ended up driving over 50% of consumer revenue• Led end-to-end management of internal and external cross-functional initiatives and global projects across multiple time zones. Drove alignment, coordination, and execution of core business priorities, ensuring disciplined follow-through to eliminate bottlenecks and mitigate risks. Guided and influenced global product development, engineering, sales, marketing, customer success, operations, HR, and finance teams. Implemented operational streamlining and process enhancements to facilitate rapid scaling

• Analyzed competitive landscapes, market trends, and industry developments to derive actionable insights, driving global product and market opportunities. Identified operational inefficiencies and provided actionable recommendations• Developed, planned, executed, and managed global GTM strategy, business development, and operations for global partnerships and B2B initiatives end-to-end and across functions (focus: Europe, LATAM, NORAM, EMEA) • Worked in close partnership with the CEO, COO, VP of Marketing, Customer Service, Product, CTO, and product teams to ensure operational processes aligned with strategic objectives and any risks were managed across business operations, strategy, product, go-to-market / sales strategy, monetization, finance. Prepared CEO for public appearances such as keynotes, conferences, and media interviews• Identified, sourced, influenced, negotiated, and executed complex strategic partnerships, represented partners internally and SIMO externally. Solved for global and regional specifics, executed project plans in a structured manner, including clear timelines, owners, and deliverables. Implemented varied deal structures, including co-marketing, API integrations, and wholesale. • Tested, refined, and scaled B2B business model. Built presence in Business Travel, Airline, Hotel, TravelTech, Telecom, and IoT industries. Companies include Starwood Hotels, Carlson Wagonlit Travel, AMEX GBT, Egencia, TripIt, TravelBank, Lufthansa, Philippine Airlines, BMW, Microsoft

• Consulted with tech startups in the internet, SaaS, and TravelTech industries, including for HotelTonight (acquired by AirBnB)• Developed and recommended strategies for corporate development, business development, go-to-market, and product development

• Developed and implemented strategic initiatives and selling strategies for 450+ B2B civil customer accounts; built and nurtured strong relationships while navigating matrix organizations. Result: 30% growth of East Bay, California territory• Achieved largest single sale ($1.4M) with BART tunnel project. Led cross-functional dispersed team ensuring successful implementation• High customer engagement; C-level presentations and sales; territory forecasting; international and cross-functional collaboration with colleagues; 85% travel; represented Hilti at events (e.g. Caltrans Corporate Safety Fair)• Achieved Master’s Club 2013 (#3 account manager in country – 1st year in new industry)

Learned and worked alongside a class of ~600 people from 88 different countries and studied abroad in 5 during my time at Thunderbird.

MBA internship. Advised and influenced beauty start-up targeting the Chinese luxury cosmetics market. • Market Research & Assessment • Due Diligence• Business Strategy• Financial Modeling• Go-to-Market Strategy• Product development

• Originated and worked leads; quickly established exceptional relationships with diverse clientele by understanding client needs and comprehensive product knowledge to bear; Results: high volume sales, continuous pipeline, 80% close rate. • Exceeded sales goal by 310%, received Award of Excellence: 30 Club (top 3% of sales professionals nationwide).

• Built tutoring and academic coaching business around needs of students in demanding preparatory schools. • Responded to rapid growth in customer demand by interviewing, hiring, training, and managing a team of 5 employees who catered to clients, enabling company growth and profit increases.• Developed a customer base of over 50 clients and maintained 90% retention rate per semester.

Ascendant Asset Advisors was a hedge fund based in Beverly Hills, CA.• Facilitated investor/client relations, contributing to a steady growth in company investment capital.• Created international company event at a luxury hotel resulting in over $2.1 million of new business.• Improved operating efficiency by over 20% through restructuring employee functions, developed specific duties and clear objectives, and increased focus on core competencies.

Time Plus Inc. was a small luxury goods manufacturer based out of Orange County, CA and China.• Cultivated and maintained B2B customer relationships through targeted marketing efforts and international trade shows, resulting in key client retention and leading to over $1 million in global sales.• Managed a team of 5 specialists in China: facilitated import/export issues, problem solved for clients and company across departments. Managed accounts - delivered over $5 million in international sales.