Veronica Bric (She/Her) Email & Phone Number

United Way

Responsible for formulating and implementing donor development strategies for individual donors with the ability and inclination to contribute major gifts to the Annual Campaign, special one-time targeted gifts and endowment gifts to The Tomorrow Fund. Strategically manage a diverse portfolio of donors and prospects spanning many workplaces enlisting the support of senior volunteer cabinet through discovery, cultivation and solicitation calls and personalized follow up strategies.

Lead special initiatives as identified by Executive Director.Developed a volunteer engagement plan with a directive to expand volunteer involvement. Designed, executed and analyzed qualitative and quantitative research which lead to the identification of three key volunteer drivers.Developed targeted corporate prospect lists and presented opportunities for sponsorship to corporations. Worked with corporate sponsors to negotiate contracts and leverage associations.

Reporting to the VP of Sales, developed and managed national corporate sponsorship and philanthropic activities. Directed and managed staff and external consultants. Responsible for an annual budget in excess of $1.5M. Mandate included the development of programs to enhance the image and positioning of AIM Trimark and to drive business results in a competitive market.Developed and managed a national arts sponsorship program. Provided senior management with strategic sponsorship expertise, driving sales and brand objectives in 13 key Canadian markets.Initiated, generated buy-in for and developed a strategic corporate social responsibility program encouraging stronger corporate volunteerism and more focused corporate giving company wide.Identified criteria for selection of sponsorship properties and communicated criteria to internal stakeholders and external partners ensuring that only opportunities meeting predetermined objectives were sourced. Divested properties that were no longer on strategy following corporate merger.Negotiated sponsorship contracts and managed legal approval. Prepared annual calendar of sponsorship events including accurate projection of expenditures and critical paths. Ensured budget and return on investment objectives were met. Leveraged sponsorships by implementing turnkey client hosting events, promotions and sponsorship advertising campaign. Supervised the development and production of all promotional materials created for sponsorships to ensure consistent, unified look company wide.Measured return on investment from arts sponsorship program by directing internal data analysts and marketing research group. Key findings focused on value profile of attendees vs. non-attendees at hosting events and subsequent sales behavior. Initiated market research to determine impact of the philanthropy program on client loyalty.

Reporting to the VP of Marketing, developed the Export ‘A’ Extreme Sports Series, and managed the Export ‘A’ Skins Game (a nationally televised, professional golf tournament). Managed external PR, sponsorship and advertising agencies to accomplish results.Built the most successful Export ‘A’ Skins Game in company’s history. The event generated over $1.7M publicity value, and approached $1M in co-sponsorship revenue and contra media. Achieved $500K in budget savings on the Export ‘A’ Skins Game.Applied marketing research findings to drive insights into the target market, which lead to the selection of Extreme Sports and subsequently, the decision-making criteria for identifying optimal Extreme Sports Series sponsorship properties.Generated enthusiastic support from field sales staff to the president as a result of presentations to explain event framework and strategy.Introduced long-term strategic media partners to the Export ‘A’ Skins Game including the Globe and Mail, Macleans Magazine and Score Magazine that resulted in significant incremental media exposure and cost savings.Created and chaired a steering committee which built coherence within a complex group of external and internal stakeholders.

Developed, managed and implemented events and promotions to achieve annual fundraising goal of $1M. Over four years, increased the bottom line for events and promotions by over 45%. Developed and executed an innovative fundraiser and subsequent public relations strategy which achieved record press for the Foundation. Managed volunteers and staff of three.

Created sponsorship proposals, developed targeted corporate prospect lists, negotiated the deal, generated promotional opportunities, serviced sponsor needs and coordinated events.

Honours Bachelor Of Arts, Communications And Sociology

Strategic Philanthropy, IEG Seminar Series, 2004 Sponsors Only, IEG Seminar Series, 2004 IEG Sponsorship Conference attendee 2004, 2002.

Education record