Veronica Cox Email & Phone Number

Executive & Leadership CoachSpecialize in coaching high-performing individuals, new managers, and organizational leaders to harness emotional intelligence and unlock potential to become influential organizational leaders. • Deliver individual and team performance, effective communications, conflict management, leadership development, goal setting, and stress management.• Collaborate with owners and executive partners of small businesses to create clarity on their true purpose, actionable communication plans to address business challenges, and improved team dynamics.Brand & Marketing Strategy ConsultantProvide customized programs to improve client brand strength, internal team performance, and accelerate growth. • Interim Head of Marketing & Ecommerce for Eagle Creek. Created marketing and ecommerce infrastructure, data asset, and project management systems for newly acquired brand. Coordinated all transition activities remotely in partnership with VF Corporation Transition Services Team, vendor partners, and newly established executive team.• Managed seasonal naming process for high-profile products and technologies at The North Face; hired first ever naming agency. Managed delicate communication between agency and brand managers, for a win-win dynamic, established trust, and acted as liaison with VF Corp legal team for global trademark clearance. • Mentored ecommerce leader and guided process to improve ecommerce acumen for Royal Robbins. Co-created digital marketing playbook, dashboards, and tools to measure performance and increase revenue. • Led creation of a brand business model from distributor/manufacturer business model for UTC China; collaborated with and trained Chinese-speaking business owners, executive team, and employee workforce in fundamentals of branding; led visual design and creation of brand platform, visual guidelines, and standards.

Carlsbad, California, Us

Led brand growth and marketing strategies, ecommerce business, customer activation and intellectual property. • Motivated and empowered remote employee workforce while retooling plan and implementing agile marketing practices during pandemic, changed customer behaviors. Resulted in revenue recovery and 56% increase overall. • Key influencer in shifting company from distributor to consumer-focused model. Created efficient internal cross-functional team dynamic and external partner vendor resources. Accelerated growth through customer journey strategies, key points of difference, analytics, and enhancing customer service. Resulted in 250%+ YOY growth.• Created cross-collaborative project management tools to streamline the implementation of marketing, sales, and product launch initiatives.• Partnered with company owner to hire world-class legal counsel. Negotiated fee structure scaled to business size and established practices to solidify ownership of the brand IP globally.

Carlsbad, California, Us

Formalized foundation for newly established brand to grow the business in over 15 countries. • Restructured marketing department and incorporated the customer lifecycle into brand outreach efforts. Clarified employee roles and department structure to empower, activate, measure, and improve brand development. • Mentored employees from task-masters to strategic business unit influencers and decision-makers.• Led creation and implementation of global brand style guide, customer personas, asset library, and multi-channel marketing calendar for managing an integrated, consistent message.• Created cross-collaborative project management tools with key executives to streamline the implementation of marketing, sales, and product launch initiatives.

Denver, Co, Us

Directed all marketing and creative initiatives to build and strengthen the brand in over 30 countries. Included B2B and DTC global marketing strategies, omni-channel marketing, ecommerce business management, consumer insights, intellectual property, and corporate social responsibility programs. • Following 3-year acquisition integration, led organization through rebranding. Managed development and implementation of project. Created cross-functional team that took ownership, created communication tools, and identified opportunities to reduce transition costs from $1.6M to under $725K.• Brought together cross-functional team and partnered with external expertise to launch and manage first-ever DTC ecommerce business unit, resulting in a 4% margin increase to overall company profitability. Launched business in 4 months. Achieved 5-year revenue goal in under 3 years. • Aligned executive team to establish employee-led corporate and social responsibility program.• Go-to-person for creating high-level presentations for brand president, international sales meetings, key accounts, seasonal product launches, and budget reviews. Focused on needs and key motivators for each audience.

Post Falls, Idaho, Us

Directed all activities related to conceptualizing and implementing marketing and brand strategies.• Co-facilitator of strategic plan process that achieved executive alignment, 7% increased contribution margin and $1.5 million reduction in overall fixed expenses within a single year. • Streamlined product development process utilizing Lean Manufacturing principles. Reduced product speed to market from 18 months to 9 months and resulted in yearly average revenue of 20%+ from new products. • Created product line management function aligning sales, product development, manufacturing and marketing to create market-driven culture. Resulted in minimized GTM costs and increased overall new product revenue. • Executive lead for corporate communications during relocation of company from California to Idaho.

Bachelor Of Fine Arts (Bfa), Graphic Design, Emphasis In Advertising

Education record

Strategic Marketing And Market Research