Veronica Decker Email & Phone Number

Remote

• Organic content creator & strategist (Instagram/Facebook/TikTok) for 3 home & wellness brands owned by Boosted Commerce, an eCommerce acquisition company. Increased @lunablankets IG following by 8%.
• Partnered across departments to institute social processes for: content/promotional planning, requesting creative collateral, influencer/partnership campaigns, customer service management, paid social budgeting.
• Organized monthly data report (via social Analytics dashboards) for senior leadership; used critical analysis of engagement efforts & returns to understand consumer dynamics & pivot social strategy.

New York, New York, United States

• Created Instagram graphics & captions across 8 brands owned by Boosted Commerce.
• Developed content calendar for moonshot brands, collaborating with Dir, Content Strategy & Influencer Marketing Manager.
• Self-educated on brand voice, values, & aesthetic, as well as design software (Canva). Pivoted easily among myriad of lifestyle brands, balancing out-of-the-box creativity with adherence to marketing guidelines & goals.

• Third employee at cybersecurity startup specializing in cloud-native client services.
• Executive assistant to CEO & CTO. Sole liaison between C-suite & 15-20 consultants/clients, directing stakeholder correspondence & translating highly technical language into dynamic communications & reports.
• Spearheaded all organic marketing, creating written content for Twitter, LinkedIn, blog, website, & literature.
• Instituted all operational processes including project management workflow, payroll, benefits, & financial management (billing, invoicing, expense reports).

New York City Metropolitan Area

• Managed staff of 4-30+ for staffing firms’ on-site events including publicity activations & conferences (NY Comic Con).
• Partnered with client & firm manager to develop brand messaging for diverse audience, report on attendee engagement & feedback, & ensure team accountability & accurate, high-quality representation of the brand.
• Directed multiple teams simultaneously, prioritized/delegated tasks, & navigated competing needs of team, client, & attendees.

Greater New York City Area

• Account manager, Group Sales for WICKED the Musical. Maintained records (tracking, invoices, receipts) for 200+ clients.
• Point-person for all organic orders, garnering more sales commissions mid-year in 2014 than entirety of 2013.
• Co-managed WICKED Twitter account under guidance of Situation Interactive; curated/posted branded responses to maintain data-based cadence of daily engagement, & mitigated public-facing follower concerns.
• Secured repeat partnerships (Broadway Classroom) & clients as promotional delegate at travel trade shows & conventions.

Bachelor Of Arts (B.A.), English/Theatre Arts

Activities and Societies: • Penn Singers Light Opera Company, Board Member at Large • Marks Family Writing Center Peer Tutor• GPA: 3.72 •.

Education record

Class Valedictorian