Veronica Fields Johnson Email & Phone Number

Atlanta, Georgia, United States

Responsible for strategic communications for the SREB Doctoral Scholars Program and a portfolio of SREB postsecondary programs, proactively improving print, digital, video and audio communications in support of the organization’s objectives.• Creates, implements and evaluates strategic communication plans for SREB’s Doctoral Scholars Program and its Institute on Teaching and Mentoring, including audience engagement, messaging, content and distribution strategies.• Plans, executes and evaluates digital campaigns and feedback strategies: Manages SREB.org content for Doctoral Scholars and other programs in specialist’s portfolio; manages DSP social media and email marketing accounts and content; coordinates web, social and email analytics reporting for portfolio.• Researches, writes and coordinates production of news stories, vignettes, features, fact sheets, newsletters, presentations and other pieces to support communication priorities.

- Manages SREB.org content, edits, approvals, queries and analytics- Manages SREB.org social media platforms- Coordinates training, collaboration and improvement among SREB web and social media contributors- Plans, executes and evaluates digital campaigns and feedback strategies- Leads development of new web content and functionality

Atlanta, Ga

• Coordinates logistics for Learning-Centered Leadership Program projects• Coordinates logistics for school leadership professional development training events• Gathers and analyzes survey data for reports• Assists the Communication department with content updates for LCLP web pages• Assists with school leadership research, writing and editing assignments as directed• Processes webinar requests and manages staff webinars• Processes invoices, letters of agreement and other administrative correspondence• Assists team members in preparing marketing materials for LCLP projects• Assists school improvement trainers and guest speakers with travel arrangements• Transcribes conference calls and recorded dictation for senior executivesContact me at veronica.johnson@sreb.org

Freelance writer specializing in feature, profile and commentary pieces. Contributed to a community news column for The Atlanta Journal-Constitution, which included articles on jazz listening sessions at the library, school music programs, education advocacy groups, etc.Other writings include:News obituaries (wrote profiles of community members, including neighborhood activists, firefighters, former military members, artists, etc.)Advertorials (wrote profile pieces for special sections celebrating personal stories of overcoming, highlighting community members, local businesses, etc.)Newsletters (wrote profile pieces on company employees; created monthly newsletter for stay-at-home mothers support organization.)Personal profilesBlog postsCommunity news briefsFiction/Short StoriesContact me: veronica.fieldsjohnson@gmail.com

• Process news tips and route to appropriate editors and reporters• Write and edit community news briefs• Write news feature obituaries • Provide customer service to readers via phone and email • Process invoices for Editorial freelancers• Select, verify and edit letters to the editor for publication as needed• Browse and navigate multiple AJC web sites and channel pages• Administrative support for Editorial and other newsroom departments• Utilize research tools, including Lexis-Nexis and in-house archive systems

• Provided administrative support to the Editorial Page Editor and Public Editor• Maintained databases, schedules and daily editorial line-up• Created accuracy reports for senior editors and staff• Answered reader phone calls and written correspondence• Wrote and edited corrections for publication as needed• Verified and edited letters to the editor for publication as needed• Coordinated department planning retreats and employee training events

* Provided administrative support for literary agents participating in the conference* Fielded inquiries from interested individuals regarding the pitch sessions* Scheduled pitch session appointments for interested writers* Created/maintained wait list for appointments* Generated progress reports for conference director* Supervised the pitch sessions during the conference

• Created abstracts of national daily newspaper articles• Proofread and edited abstracts and performed quality checks of abstracts• Co-chaired weekly index-term committee meetings

B.A. Mass Media Arts, Journalism

Activities and Societies: CAU Panther Newspaper--Editor and Staff Writer

Education record