Reporting to the Senior Vice PresidentResponsible of three global licensee and brand collaboration Eyewear (Safilo), Fragrances (Inter Parfumes), RTW soft (ISA Seta), UGG&Jimmy Choo, Hunter&Jimmy Choo, Carrera by Jimmy ChooKey AchievementsEffectively prepared and executed one of the most successful brand fragrances launches in recent years. The Jimmy Choo fragrances outperformed expectation in all markets and delivered much higher than expected royalties for the brand, regularly… Show more Reporting to the Senior Vice PresidentResponsible of three global licensee and brand collaboration Eyewear (Safilo), Fragrances (Inter Parfumes), RTW soft (ISA Seta), UGG&Jimmy Choo, Hunter&Jimmy Choo, Carrera by Jimmy ChooKey AchievementsEffectively prepared and executed one of the most successful brand fragrances launches in recent years. The Jimmy Choo fragrances outperformed expectation in all markets and delivered much higher than expected royalties for the brand, regularly exceeding budget.Substantial increase in the eyewear business resulting in double digit growth in all regions and Jimmy Choo being advanced into an invest-priority status with Safilo’s roster of brands. Successfully achieved the soft RTW global launch for the first Jimmy Choo collectionPositively carried out three brand collaborations UGG&Jimmy Choo, Hunter&Jimmy Choo, Carrera by Jimmy Choo with a dedicate and strong distribution and marketing strategyMain DutiesDevelop an in-depth understanding of each licensee’s business, including product development with the Creative Director, timetable, pricing strategy, market trends and needs, channel of distribution and method of distribution by territoryBuild annual merchandise plan for the product category, based on sales and market analysisImplement and manage strategy for replenishment, mark-down, sales phasing, stock-turn, margin, to meet growth and profitability targets agreed with directorsManage OTB meeting and buying guidelines Regional DOS and WS stores visit to gain product feedback and market research plus evaluate new possible customer and/or market penetrationAssist in building the marketing budget and activities; ADV shooting, media plan, and brochureResponsible for training sessions on new products launchesResponsible for following business objectives and for analysing financial royalty returnsActively support the CEO and Senior Vice President in the negotiation of the new licensing and collaboration agreement Show less

Product and Merchandising Senior Coordinator LicensingReporting to the Licensing ManagerCoordinate the product development and merchandising of six global licensee Eyewear (Luxottica), Timepieces (Fossil), Fragrances (Inter Parfumes), Candles (Artisan Parfumeur), Kids and Home sectionMain DutiesLiaise with design team for inputs, with marketing team for shooting and product launch, with sale and distribution team for buying plan, with VM team for visual merchandising… Show more Product and Merchandising Senior Coordinator LicensingReporting to the Licensing ManagerCoordinate the product development and merchandising of six global licensee Eyewear (Luxottica), Timepieces (Fossil), Fragrances (Inter Parfumes), Candles (Artisan Parfumeur), Kids and Home sectionMain DutiesLiaise with design team for inputs, with marketing team for shooting and product launch, with sale and distribution team for buying plan, with VM team for visual merchandising displayManage licensee and supplier relationships; provide support in resolving supplier issues (timing, delivery, costs)Implement and manage merchandising plan and pricing strategyAssist in establishing and implementing sourcing strategies, policies and practices, and provide support with the source selection processMonitor industry best practices, recommend new approaches, and identify upcoming trends, new segments, and new businessesDrive risk assessment and quality testing and ensure products meet performance indicatorsDevelop and execute annual licensing plans; quarterly and annual business reviewsAnalyse international sales data and financial reportsManage royalty reports Show less

Assistant for “Burberry March and Spring/Summer collection 2008” Showroom Visual Merchandiser accessory , woman and man.Role responsibilities included:Implementation of collection and propsCreating of showroom visual merchandising book Maintaining of high quality visual standards and stock controlSales assistant responsible for a client accounts and order,and manage budgetResponsible for showroom displays and presentationStaff Coordinator

Brand ManagerAlphaomega is a Marketing and Communications company in Rome. In 2006 the firm won the BEA (Best Event Awards)In charge of the marketing and event management of top clients such M&N, Original Marines, Peroni, Nastro Azzurro, DaimlerChrysler, Nike, Fiat. Main DutiesBuilding merchandising collections (Mercedes and Jeep) with different licensing and suppliers Creating BTL and merchandising plans Implementing and managing marketing plans and… Show more Brand ManagerAlphaomega is a Marketing and Communications company in Rome. In 2006 the firm won the BEA (Best Event Awards)In charge of the marketing and event management of top clients such M&N, Original Marines, Peroni, Nastro Azzurro, DaimlerChrysler, Nike, Fiat. Main DutiesBuilding merchandising collections (Mercedes and Jeep) with different licensing and suppliers Creating BTL and merchandising plans Implementing and managing marketing plans and budgetsResearching and profiling target marketsDevising and managing design, advertising concepts, editing & writingLiaising with the PR and Press officesOrganising shoots for news productsSupporting marketing team initiativesAcquiring client partnerships and sponsorships, and developing new business Show less

Visual Merchandising Department Sales assistant responsible for a client accounts and order, woman collectionCompiling Purchase Orders, tracking orders, inventory and deliveriesAnalyst sales trends and developed merchandising

Conducted research in Spain and in Italy for a fashion chain, and analysed the psychological impact of media influence at the point of purchase