Veronica Gerken Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Develop and drive comprehensive forward-thinking education initiatives for go-to-market (GTM) new product launches and service offerings to train field sales representatives (300+ nationally).
• Act as a thought leader with executive leadership to ensure training materials and enablement strategies support the business strategic goals and workforce effectiveness.
• Closely collaborate with cross-functional teams of subject matter experts, facilitators, product, marketing, clinical staff, and legal/regulatory/compliance to ensure that all enablement materials (e.g., presentations.
• Utilize adult learning theory and instructional design principles to create content in Articulate and serve as Highspot, Salesforce, and Learning Management System (LMS) administrator.
• Create and execute the training and communications strategy for Highmark Sales University and manage ongoing communications to sales teams.
• Analyze data to evaluate key performance indicators (KPIs) to measure training outcome metrics and return on investment (ROI). Develop learning programs to address performance gaps.

Pittsburgh, Pennsylvania, United States

• Built compelling marketing content and sales messaging aligned with the customer buying journey to help educate, build trust, and increase sales. Worked with cross-functional agile teams made up of product management.
• Devised market activation and product launches in coordination with joint development partners and channel partners. Directed the creative design and execution of all external/internal marketing communication.
• Conducted market research on new product development and technology investment opportunities to evaluate current market trends and future commercialization potential. Developed product positioning and messaging using.

Norfolk, Virginia, United States

• Supervised marketing team responsible for graphic design, collateral development, direct mailings, quarterly newsletters, and print fulfillment. Managed daily workflow and performance expectations. Managed departmental.
• Collaborated with sales executives to design innovative marketing and sales collateral to support ongoing sales initiatives. Created sales enablement materials to aid the sales team (80+).
• Generated sales leads through trade shows, national conferences, speaking engagements, educational seminars, and community sponsorships. Coordinated the entire planning process, event-day management, and post-event.
• Coordinated media relations activities and managed public relations agency. Developed press releases, edited contributed articles, and promoted speaking engagements. Drafted talking points for company executives and.
• Redesigned and launched a new corporate website and company-wide intranet. Analyzed ongoing metrics, SEO, and data trends. Successfully launched a new corporate logo.
• Designed and developed the company’s initial presence on social media platforms – Facebook, Twitter, LinkedIn, and company blog. Oversaw editorial calendar to grow member base, worked with internal teams to engage.

Virginia Beach, Virginia, United States

• Prepared and delivered lectures to undergraduate students in business administration. Prepared course material, such as syllabus, assignments, and handouts.
• Evaluated and graded students' class work, assignments, and papers.
• Initiated, facilitated, and moderated classroom discussions.

Virginia Beach, Virginia, United States

• Grew and maximized HP brand presence across all retail touchpoints in-store.
• Trained retail sales staff on existing products and new product launches.

Bs, Industrial And Organizational Psychology

Mba, Marketing