Marketing Director
CurrentTelecoming is a technology company specialized in audience monetization through mobile experiences and subscription models (web and app). As the Marketing Director, I was responsible for leading and coordinating multifunctional teams, managing paid media strategies, and optimizing products to improve business outcomes.* Team Leadership: I coordinated teams in Performance, Design, and Market Research (25 people).* Paid Media Management: I implemented strategies in over 30 countries with a budget of €2M/month. Key channels: Google Ads, RTB, TikTok, and affiliate marketing.* Process Optimization: I developed internal tools and agile reports to enhance productivity.* Key Results: I reduced churn and improved CPA, exceeding annual targets.* Client Onboarding: I led the Rouge Agency project, generating €2.9M in the first year.
