- Identifying savings in our clients marketing budget through commercialization, planning and organization of services that evaluates agencies media performance, based on cost and KPIs market benchmarks- Achieve a 97% retention through renovations with our current customers, negotiating the scope and improvements of the service, reducing the impact on expenses and increasing the annual fees.Income increase through cross-selling of complementary services such as Pitch Results Tracking, Productivity Audits and Contract Construction Consulting.- Kick Off and control of projects such as Agency’s Pitch at local and regional level (up to 12 countries).- Presentation of results and evolution of the performance of our services as well as the ROI obtained by our clients.- Increase the satisfaction of our clients implementing plans to improve our services focusing on establishing objectives in terms of quality, innovation and response times.

- Optimization of media budget improving advertising campaign performance through the analysis of business KPIs. - Improve the advertising ROI analyzing the impact of media plans in contacts and gain of new customers. - Online advertising planning and monitoring. - Coordination with creative and media agencies.- Briefs and preparation to commercial and customer service team in the sales point regarding promotion and advertising campaigns.

- Development of planning strategies for television and other media promotions for worldwide telecom operators.- Results analysis and business management through recruitment measurement (new customers).

- Ensure sales growth and company's market share through marketing campaigns and promotions. - Evaluation of profitability and viability of new products and promotions in place. - Budget control.

- Media Planning and negotiations with media agencies.- Optimization of media budget.- Execution of client presentations related to media investment results (post-buy) and media buying.

Managed accounts: Aeropostal, BMW, Banco BolívarResponsibilities:• Strategic Media Planning.• Budget optimization.• Competition analysis.• Analyze campaign results (pre and post).• Negotiating with media.• Customer’s presentations.