Digital Marketing Manager
Paris, France
Led the marketing department (team of 7) to plan and coordinate short-term and long-term international digital marketing campaigns and strategies for increased traffic and revenue.⦁ SEM campaign creation/optimization (Google Adwords, Microsoft Bing, Yahoo Japan)⦁ SEO optimization (keyword research, website optimizations)⦁ New territories market expansion (Turkey, Sweden, Poland, Russia, Brazil, Portugal)⦁ KPI analysis (weekly reports, ROI-driven)⦁ Content creation (videos, banners, website graphics, newsletter graphics, advertisements)⦁ Social media (community management on Facebook, Instagram, YouTube, Twitter + Facebook ads)⦁ Tradeshow/Event coordination (2016 PDN Photo Plus Expo New York, USA / 2016 + 2017 Salon de la Photo Paris, France / 2017 CES Las Vegas, USA)⦁ PR collaboration (press release revision, provided marketing materials)⦁ Brand reputation management