• Started and manage a boutique digital marketing agency specializing in search engine marketing to provide SEO & Youtube marketing services including web design/development to small business owners in Singapore to help them build/grow their brand online, increase their visibility, drive targeted traffic to their sites/e-stores & increase sales leads• Manage all aspects of the business including finance, operation, business development, HR, sales, and marketing.• Manage and execute end to end sales cycle (sales prospecting, presentations, sales pitches, pipeline management, negotiations, closure)• Client relationship management - provide client reporting, provide client counsel where required, and build strong relationships• Manage and run a P&L to ensure a profitable business• Research and implement new initiatives to acquire new businessSuccessfully designed and implemented quality SEO campaigns for clients resulting in their websites dominating top positions on 1st page of Google organic search thus increasing their web traffic and revenue growth

• Set the direction and led the ASEAN Pacific(APAC) marketing team to strategize, develop and execute regional and country marketing plans consisting of brand-building programs, media and press activities, thought leadership campaigns, retail marketing, merchandizing, product marketing, events marketing, direct marketing, digital and social media programs to drive brand preference, increase market share, generate demand and acquire sales leads in both B2C and B2B environments • Collaborated and partnered closely with senior country general managers, regional supply chain team, regional finance team, global marketing team and global product team and other functional teams within the organization, to ensure alignment with the overall business priorities and objectives • Partnered with global product team in defining product messaging for APAC markets and directed the marketing teams in brand development, product launch communications plans, as well as the development of merchandizing and marketing materials to support the product launches across the region• Worked effectively with global marketing teams to leverage and to influence the development of global programs, platforms and tools to have positive impact and relevant to APAC needs• Managed the APAC Marketing Budget to ensure effective utilization by the regional and country marketing teams in maximizing return on investment and aligned to key business priorities and objectives

Lead the development and implementation of the integrated go-to-market plan in APAC with a focus on vertical end user demand generation, target account marketing, integrated communications and brand building programs to accelerate and enlarge sales pipeline. Build the APAC channel strategies and drive the set-up of Honeywell channel ecosystem and expansion of routes to market to support HSM revenue growth in the region. Lead the planning and implementation of channel development, channel enablement programs and other channel marketing initiatives across Asia Pacific.Lead the region’s efforts to enhance partner loyalty and channel satisfaction towards Honeywell’s marketing services.

Responsible for developing the APME marketing plan and strategy for the 3 business units - Radio solutions, Enterprise Mobility solutions and Wireless Network solutions.Lead and direct a team of marketing professionals to formulate and execute product launches, multi-touch integrated demand generation campaigns, channel marketing (marketing-to-partners and marketing-with-partners) and other regional marketing programs to help advance Motorola Solutions brand and market share position across Asia Pacific and Middle East.Key go-to-person for the regional & country sales management team, bridging role between global marketing and local business priorities through alignment during planning and execution.Responsible for budget planning, budget allocation and tracking to ensure effective utilization to meet key business objectives.Talent recruitment, development and succession planning

Plan, develop and implement strategic and tactical marketing plans targeting at channel partners and end-users to meet sales revenue goals across APAC countries.Work closely with local country marketers to ensure their alignment to regional campaigns and brand guidelinesPlan and develop regional product launches campaigns and support local country teams with sales enablement and marketing tools and assets Responsible for APAC yearly and quarterly budget planning, allocation, tracking and reporting to ensure the most effective use of marketing budgets

Responsible for overall APAC branding & marketing strategy, development & execution of new product launches campaigns and integrated marketing programs to drive awareness and increase sales revenue Design and launch Seagate branding campaigns, advertisement campaigns and roll out series of retail marketing programs including sales promotions in targeted countries to create brand preference and generate demand among consumersDesign and produce sales and marketing tools like product brochures, posters, tear-sheets, buntings, and other retail point-of-purchase materials to support new product launches, on-going promotional campaigns and road showsOversee and manage Seagate APAC websites and channel partner portal sites, as well as create digital product training materials to educate and promote products to channel partnersDesign and manage channel partners loyalty program, inbound and outbound call-centre support for APACYearly and quarterly budget planning and management responsibilities

Plan, conceptualize and implement online marketing strategies to support new product launches and drive integrated marketing programs in APACProject lead for the implementation of the online strategy & continually enhance the website and its functionalitiesWork closely with regional Product Managers on product launches campaign and develop effective web marketing campaigns and communications to promote product awareness and meet sales targetSet up & manage the APAC web content publication process for the Intel website on a weekly basisSet up and manage APAC inbound call centre activities & channel databaseManage multiple agencies such as creative, web, branding, merchandising, printers and fulfillment agencies to ensure timely production and delivery of all marketing collaterals and point-of-sales merchandising materials to all Intel’s channel retail stores Provide support to other regional team members in designing, producing and providing them with relevant marketing collaterals and merchandizing materials to support their specific marketing campaigns, product launches, seminars and road shows.

Plan, develop and execute promotional campaigns to support new product launches in Singapore, Philippines and Vietnam. Work closely with local distributors in Singapore, Philippines and Vietnam on joint-marketing programsPlan and organize regional road shows, channel events and end-user seminars to promote Nortel’s enterprise solutions and technologiesDevelop distributors’ campaign to increase sell-through. E.g. plan and conduct blitz week, bundling program, sales incentives and rebate programWork with local PR agencies to arrange for press interviews/ conference. Design and produce customized marketing materials to support promotional campaigns and events. Manage fulfillment agencies to distribute brochures, hot sheets, data sheets, white paper, and posters to all business partners.

Plan, organize and manage marketing programs in Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei and PhilippinesDesign and rolled out advertisement campaigns (TV & Radio ads), directing advertising agencies on the TV storyboard, ad messaging, design creative and the media planDesign and set up tradeshow exhibition booth. Hire booth promoters and conduct promoters’ training to promote the displayed products during the exhibition.Manage PR agencies to develop branding and presence via development of press releases and running press media workshops & conferences in targeted countries like Singapore, Malaysia and IndonesiaDesign and roll out product launches campaigns, channel marketing programs such as sales incentive programs, channel conference, channel roadshow and events across the regionManage all the marketing collateral and point-of-sales materials. Design and produce customized materials to support local countries distributors’ requirements.