Veronica Marmoreo Email & Phone Number

Toronto, Ontario, Canada

Scarborough, Ontario

Provide strategic support to the Digital Media team in the areas of SEO, SEM, social media and various forms of paid advertising (programmatic, native advertising, etc.)• Identify new content marketing opportunities, such as content amplification and blogging• Aid the development of social listening and attribution modelling proposals • Review social media content calendars and provide guidance • Provide digital training to Toyota staff and Dealerships

Scarborough, Ontario

Support retail activations both in-store and online across Canada • Managed the delivery of SEM ads, programmatic display units and dealership point of purchase (POP) materials for tactical campaigns across Canada• Supported TV and digital video production for national thrust campaigns • Launched the Digital Marketing Guidebook, Paid Search Playbook and Keyword Strategy • Reviewed local assets to ensure brand-alignment and linkage • Organized national meetings with Toyota Dealer Associations, agencies and partners • Led digital marketing training sessions for audiences at National Dealer Meetings, Zone events across provinces and for staff members at Toyota Canada headquarters

Scarborough,Ontario

Lead and execute multiple digital projects by fostering teamwork and collaboration across departments• Champion a multitude of key digital projects, including an updated social strategy, SEM and the launch of a redesigned national website • Support digital team members with on-going deliverables, deadlines and major projects, including social activations for Brand Gallery, AutoShow and the adoption of new search ads • Direct meetings with stakeholders across multiple departments to achieve consensus and buy-in from teams• Form relationships with external partners to deliver innovative content solutions, such as FlashStock and inPowered• Increase digital marketing presence and awareness across the organization by leading a corporate-wide learning session on SEO and SEM

Scarborough, Ontario

Identify new opportunities to strengthen the Toyota brand across digital channels and create actionable strategies for achieving these objectives• Support major digital strategies, including SEM, social media and display marketing tactics from start to end • Research and present recommendations for exploring content opportunities on various social channels, ad networks and exchanges • Experiment, test and learn about new social opportunities, including Facebook and Instagram Live Video, Periscope and Snapchat• Create educational materials for internal training sessions• Lead training sessions for both digital team members and national ASMs/APSMs

Toronto, Canada Area

Toronto, Canada Area

Teach students to optimize their online presence through the application of digital marketing best practices, including SEM, SEO and Content Marketing• Design lectures, in-class workshops and take-home assignments • Train students to identify and implement both on-page and off-page optimizations for SEO• Teach students to perform keyword research, build a blog strategy, design an A/B or split-test, etc. • Highlight the importance of customer centricity and the role of data driven website optimizations • Introduce Pay Per Click or PPC advertising fundamentals

Pickering, Ontario

Establish content marketing and community management programs, craft display media proposals, provide social media training and support social media coordinators• Plan, pitch and execute social media campaigns across multiple platforms for clients• Develop display media strategies with various ad exchanges and digital properties• Conduct competitive analyses and social media audits for clients• Build content promotion calendars on Facebook, Twitter, LinkedIn, Google+ and Pinterest • Propose new social offerings and services to expand SEP’s existing suite of products• Manage and mentor social media coordinators• Train new hires in social media best practices • Lead social media workshops for clients and their staff • Create video scripts, blogs and an eBook for SEP (The Social Smackdown: Promoting Your Content on Social Media)• Collaborate with various departments to deliver integrative and successful client campaigns• Execute SEO audits on client websites and make on-page recommendations • Draft website copy and blogs for clients• Pull social media, display media and SEO reports

Richmond Hill, Ontario

Develop and execute digital marketing and social media strategies to boost brand recognition, support brand loyalty and reach new consumers within the online space• Boost Platinum’s Facebook reach from 208 Likes to more than 7,400 Likes and organically boost Platinum’s Twitter audience from 17 followers to 1,313 followers within 12 months• Execute monthly giveaways on Facebook and Twitter• Launch and manage new social media channels for the Platinum brand, including Platinum’s YouTube channel, Instagram account, Pinterest board and blog series• Network with other natural health professionals and industry experts through social media• Rollout Platinum’s new, mobile-friendly website, e-commerce channel and retail portal• Increase website traffic by 40% and decrease bounce rate by 14% within 12 months• Build email segments and deploy monthly e-blasts through iContact• Provide social media and website reports via Facebook Insights and Google Analytics• Plan digital ad buys across major media networks that adhere to budget• Consult with retailers and Platinum proper on website optimization strategies• Work with SEO experts and website developers to improve online search rankings• Craft blogs for website and ghost blogs for guest bloggers, including Dini Petty• Develop product copy for Platinum’s website, media kits and other promotional materials• Draft corporate communications• Create and host digital marketing and social media seminars for Platinum staff• Present as a keynote speaker on the importance of social media marketing for small to medium-sized businesses at retailer conferences

Toronto, Ontario

Support and optimize Metroland’s digital suite of products to attract new revenue opportunities and retain current client base• Plot digital project roadmaps with developers and track key deliverables• Draft system wireframes and workflows • Support graphic artists and UX team with website redesign• Outline high-level requirements for reporting systems, email opt-ins, flyer mapping and apps • • Create blogs, guides and FAQ’s for coupon websites • Work with the social media manager and marketing team to develop online campaigns for Dove, Kraft, General Mills, etc. • Roll out new homepage takeover capabilities to agencies, affiliates and clients • Seek out partnerships and new advertising opportunities • Identify email marketing opportunities • Draft press releases, media kits, sales decks and other promotional materials for digital properties • Review static digital ads and rich media creatives to improve user interaction • Analyze digital performance reports • Act as the on-site Health & Safety Manager • Train new hires

Toronto, Ontario

Build, track and optimize online campaigns and cross-over campaigns for major brands, such as Apple, BMW, Air Canada, etc.• Work with Account Executives to develop strong digital campaigns for brands, agencies and other advertisers across Canada• Build and track digital orders across the Postmedia’s national network • Drive traffic to client websites, e-commerce channels, social media networks and private portals • Optimize poor performing campaigns and resolve delivery issues through Google programs • Review artwork for all clients • Represent Postmedia at industry events

Markham, Ontario

Manage daily operations, purchase online ad space to drive website traffic and create original content for digital products• Lead company meetings and employee development sessions • Assign employee duties and reviewed digital work plans • Interview candidates for positions within the company • Generate pres releases for corporate website• Create sales proposals and reviewed vendor contracts • Negotiate ad rates with online publishers and networks • Direct advertising campaigns and social media marketing efforts to drive website traffic • Track click-thru-ratios for online campaigns via DoubleClick and Blogads • Develop original content for e-books, online videos, vlogs blogs and product pages • Organize video shoots and casting calls • Work with developers and UX team members to optimize corporate websites and e-commerce channels • Act as the on-site Health & Safety Manager

Newmarket, Ontario

Assist with the coordination of special events and draft communications materials• Represented organization at conferences, outreaches and other special events• Erected and dismantled booths• Contacted vendors and sponsors for events• Solicited donations and other gifts • Recorded data and calculated commuter distances• Drafted articles, press releases and updated social media outlets• Reviewed and published website content

Newmarket, Ontario

Develop communication pieces for BKI and assist at special events • Developed video scripts for The Newmarket Chamber of Commerce, The Newmarket Public Library and bki • Assisted with video shoots and photo shoots • Drafted press releases and testimonials• Researched and collected news hooks • Reviewed website content • Liaised with clients, website designers, video crew and media • Organized workshops and seminars• Erected and dismantled booths at shows and outreaches

Stouffville, Ontario

Manage projects and support clients • Coached international business presidents and CEO's on social media strategies for business development strategies • Created and hosted social media and marketing workshops • Personally managed more than fifty clients • Directed photo shoots and video shoots• Drafted articles, newsletters and press releases• Provided content for marketing materials (business cards, posters, order forms)• Held conference calls with clients and meetings with staff to discuss projects• Proofed medium-copy manuscripts, newsletters, articles and other promotional materials• Created content for websites and blogs• Reviewed and edited online materials• Uploaded manuscripts to printers and online distributors • Prepared purchase orders

Toronto, Ontario

Support the marketing team and manage publicity requests• Ambassador for Penguin Group at trade shows and other special events• Draft press releases and author pitches• Organize client schedules (travel arrangements, hotel accommodations, dinning options, etc.)• Process invoices and cheque requisitions• Source and scan cover images to populate online database• Update seasonal catalogues • File national magazine articles and news stories • Circulate book reviews • Create gift bags and other prizes • Produce publicity kits • Participate in marketing brainstorming sessions• Respond to media and public inquiries• Receive and shipp inventory

Master Of Arts Degree, English/Cultural Studies

Bachelor Of Arts Degree In Honours English And Honours, Creative Writing/English

Activities and Societies: French Club, Creative Writing Circle