Veronica Marmoreo Email & Phone Number

Toronto, Ontario, Canada

Scarborough, Ontario

• Provide strategic support to the Digital Media team in the areas of SEO, SEM, social media and various forms of paid advertising (programmatic, native advertising, etc.)
• Identify new content marketing opportunities, such as content amplification and blogging
• Aid the development of social listening and attribution modelling proposals
• Review social media content calendars and provide guidance
• Provide digital training to Toyota staff and Dealerships

Scarborough, Ontario

• Support retail activations both in-store and online across Canada
• Managed the delivery of SEM ads, programmatic display units and dealership point of purchase (POP) materials for tactical campaigns across Canada
• Supported TV and digital video production for national thrust campaigns
• Launched the Digital Marketing Guidebook, Paid Search Playbook and Keyword Strategy
• Reviewed local assets to ensure brand-alignment and linkage
• Organized national meetings with Toyota Dealer Associations, agencies and partners

Scarborough, Ontario

• Lead and execute multiple digital projects by fostering teamwork and collaboration across departments
• Champion a multitude of key digital projects, including an updated social strategy, SEM and the launch of a redesigned national website
• Support digital team members with on-going deliverables, deadlines and major projects, including social activations for Brand Gallery, AutoShow and the adoption of new search ads
• Direct meetings with stakeholders across multiple departments to achieve consensus and buy-in from teams
• Form relationships with external partners to deliver innovative content solutions, such as FlashStock and inPowered
• Increase digital marketing presence and awareness across the organization by leading a corporate-wide learning session on SEO and SEM

Scarborough, Ontario

• Identify new opportunities to strengthen the Toyota brand across digital channels and create actionable strategies for achieving these objectives
• Support major digital strategies, including SEM, social media and display marketing tactics from start to end
• Research and present recommendations for exploring content opportunities on various social channels, ad networks and exchanges
• Experiment, test and learn about new social opportunities, including Facebook and Instagram Live Video, Periscope and Snapchat
• Create educational materials for internal training sessions
• Lead training sessions for both digital team members and national ASMs/APSMs

Toronto, Canada Area

Toronto, Canada Area

• Teach students to optimize their online presence through the application of digital marketing best practices, including SEM, SEO and Content Marketing
• Design lectures, in-class workshops and take-home assignments
• Train students to identify and implement both on-page and off-page optimizations for SEO
• Teach students to perform keyword research, build a blog strategy, design an A/B or split-test, etc.
• Highlight the importance of customer centricity and the role of data driven website optimizations
• Introduce Pay Per Click or PPC advertising fundamentals

Pickering, Ontario

• Establish content marketing and community management programs, craft display media proposals, provide social media training and support social media coordinators
• Plan, pitch and execute social media campaigns across multiple platforms for clients
• Develop display media strategies with various ad exchanges and digital properties
• Conduct competitive analyses and social media audits for clients
• Build content promotion calendars on Facebook, Twitter, LinkedIn, Google+ and Pinterest
• Propose new social offerings and services to expand SEP’s existing suite of products

Richmond Hill, Ontario

• Develop and execute digital marketing and social media strategies to boost brand recognition, support brand loyalty and reach new consumers within the online space
• Boost Platinum’s Facebook reach from 208 Likes to more than 7,400 Likes and organically boost Platinum’s Twitter audience from 17 followers to 1,313 followers within 12 months
• Execute monthly giveaways on Facebook and Twitter
• Launch and manage new social media channels for the Platinum brand, including Platinum’s YouTube channel, Instagram account, Pinterest board and blog series
• Network with other natural health professionals and industry experts through social media
• Rollout Platinum’s new, mobile-friendly website, e-commerce channel and retail portal

Toronto, Ontario

• Support and optimize Metroland’s digital suite of products to attract new revenue opportunities and retain current client base
• Plot digital project roadmaps with developers and track key deliverables
• Draft system wireframes and workflows
• Support graphic artists and UX team with website redesign
• Outline high-level requirements for reporting systems, email opt-ins, flyer mapping and apps
• Create blogs, guides and FAQ’s for coupon websites

Toronto, Ontario

• Build, track and optimize online campaigns and cross-over campaigns for major brands, such as Apple, BMW, Air Canada, etc.
• Work with Account Executives to develop strong digital campaigns for brands, agencies and other advertisers across Canada
• Build and track digital orders across the Postmedia’s national network
• Drive traffic to client websites, e-commerce channels, social media networks and private portals
• Optimize poor performing campaigns and resolve delivery issues through Google programs
• Review artwork for all clients

Markham, Ontario

• Manage daily operations, purchase online ad space to drive website traffic and create original content for digital products
• Lead company meetings and employee development sessions
• Assign employee duties and reviewed digital work plans
• Interview candidates for positions within the company
• Generate pres releases for corporate website
• Create sales proposals and reviewed vendor contracts

Newmarket, Ontario

• Assist with the coordination of special events and draft communications materials
• Represented organization at conferences, outreaches and other special events
• Erected and dismantled booths
• Contacted vendors and sponsors for events
• Solicited donations and other gifts
• Recorded data and calculated commuter distances

Newmarket, Ontario

• Develop communication pieces for BKI and assist at special events
• Developed video scripts for The Newmarket Chamber of Commerce, The Newmarket Public Library and bki
• Assisted with video shoots and photo shoots
• Drafted press releases and testimonials
• Researched and collected news hooks
• Reviewed website content

Stouffville, Ontario

• Manage projects and support clients
• Coached international business presidents and CEO's on social media strategies for business development strategies
• Created and hosted social media and marketing workshops
• Personally managed more than fifty clients
• Directed photo shoots and video shoots
• Drafted articles, newsletters and press releases

Toronto, Ontario

• Support the marketing team and manage publicity requests
• Ambassador for Penguin Group at trade shows and other special events
• Draft press releases and author pitches
• Organize client schedules (travel arrangements, hotel accommodations, dinning options, etc.)
• Process invoices and cheque requisitions
• Source and scan cover images to populate online database

Master Of Arts Degree, English/Cultural Studies

Bachelor Of Arts Degree In Honours English And Honours, Creative Writing/English

Activities and Societies: French Club, Creative Writing Circle