Veronica Cox Email & Phone Number

Dixon, California, Us

• Lead ideation, development, and launch of all new website initiatives and enhancements impacting customer site experience including new front end design and improved shopper journey functionality.• Continually identifying opportunities and trends from the eCommerce marketing place, vetting relevant vendors and analyzing competitors.• Analyzing eCommerce sales and customer journey behavior to identify trends and insights for conversion rate optimization (CRO) opportunities.

Dixon, California, Us

• Own D2C eCommerce Experience while overseeing system administration, merchandising, and content and promotional asset management• Oversee the management of PDP, PLP, and Blog creation and maintenance in Salesforce Commerce Cloud and Shopify+• Optimize website for onsite search by defining search dictionaries, keyword groupings, and redirects• Lead front-end redesign project managing and implementing the 3rd party integrations and evergreen content loading; in-house Subject Matter Expert • Developed campaign and content management process, improving efficiency in communication and organization while adhering to strict project timelines

Dixon, California, Us

• Implemented NetSuite ERP and functioned as System Administrator• Headed new system vetting and integration; met with stakeholders, performed due-diligence, and defined requirements• Executed ERP expansion project to integrate new order management system• Worked to define project requirements that aligned with cross-departmental needs and business priorities

Winters, California, Us

• Account Management for 15 large wholesale clients; created and managed sales contracts• Operated all logistical scheduling for domestic and international order shipments • Created marketing materials on new product development opportunities tailored towards individual clients

Dixon, California, Us

• Oversaw marketing, advertising, and social media while working with the VP of Operations and PR Manager • Conceptualized the front-end user interface for website and launched the e-commerce platform • Developed a clean and modern visual branding strategy unique to the market • Collaborated with PR Manager and VP of Operations to develop a launch strategy for new products releases • Created marketing materials such as direct mailers, trade show materials, flyers, postcards, brochures, and digital banners; designed and directed all e-mail marketing newsletter campaigns • Organically grew and strengthened an active and engaged social media following

Carson City, Nevada, Us

• Coordinated digital merchandising, inventory control, and social media for D2C and wholesale websites • Managed the re-platform of the updated e-commerce websites • Trained new employees in order management and fulfillment procedures