Veronica Mulhall Email and Phone Number

Developing partnerships and acquisition processes for the FutureShock program.

Over the last ten years, Veronica has established herself as a growth expert. With a background in creative strategy and clients globally, Veronica provides consulting that drives business, projects, and activities forward to scale.Select experiences from work with 25+ clients:▪LeadershipWork with founders and C-suite teams in fractional CMO and CCO capacities to assess and expand company revenue opportunities, e.g., built commercial organization design, budget, and team for global product launch.▪Process and Systems Coordinate all phases of deliverables under several projects by installing playbooks and ways of working,e.g., acted as COO for the first three months of an NGO startup, leading relationships between BoD, staff, and donors to envision the organization.▪Campaigns and MetricsDevelop omnichannel marketing and sales campaigns and communications strategies from start to finish, including idea generation, execution, and impact analysis,e.g., managed 6-figure Latin American donation and press for a UHNW client and NGO.

As the VP of Marketing, Veronica focuses on direct-to-connect talent campaigns under Career Launch, and now merging with The Room overseeing the membership segment for young Africans looking to enter the job market. These efforts roll up to the African Leadership Group's relationship with Mastercard Foundation's Young Africa Works program to place 2M young Africans in dignified employment by 2030.▪Multiply teams that build multi-regional, multi-message marketing machines comprised of funnels, loops, and campaigns,e.g., Design authentic, automated, and individualized experiences to convert prospects to customers at scale.▪Account for CAC [and CPL, MQL/SQL conversion, NPS, ROI, etc.]e.g., Hit targets through customer obsession and data-driven decisions.▪Plan through internal merger from a brand and performance perspective.e.g., Join the top aspects of ALX and The Room through the internal merger for the best long-term business outcome for young Africans ready to start their career.

As the Marketing Director, Veronica joined ALX, an unconventional “leadership accelerator” that distills the core leadership development programs offered at ALA and ALU into a low-cost, modular program that can rapidly accelerate the careers of young professionals. ALX sits within the African Leadership Group, guided by the mission to transform Africa by developing 3M ethical and entrepreneurial leaders by 2035.▪Created a movement of young African leaders interested in impact,e.g., Built an email list from zero to 220k+ in under six months.▪Installed core marketing playbooks,e.g., B2C, social, influencers, regional ground marketing efforts, and B2B2C affiliate playbook.▪Empowered cross-team and multi-stakeholder collaboration,e.g., Envisioned ALX rebrand alongside Brand & Creative Director and VP of Marketing.▪Strategized marketing message and mechanics,e.g., Launched multi-market, multi-message campaigns: 'Life a Life of Impact' and 'Become a Software Engineer'.

▪(Ran during permanent Director's period of leave)eg., Led playbook installation and first optimization sprint. Hired team of 7 bringing the team's headcount to 11.

Based out of Accra, Ghana, Veronica worked across Africa as Head of Marketing for MEST Africa (nonprofit arm of Meltwater), an entrepreneurial training program, seed fund, tech incubator, and hub celebrating 12 years of training, supporting, and investing in African tech entrepreneurs. ▪Conceived strategy for digital channels, e.g., pre-scheduled daily created and curated content with 3-month lead, and event real-time posting, Facebook and Instagram Live, etc.▪Built investment readiness within the MEST portfolio, e.g., worked one-on-one with companies and their brands.▪Created print and digital material, e.g., designed for collateral for the MEST Africa Summit 2019 and Airbus's #Africa4Future initiative.▪Improved recruitment funnel for the MEST Training Program, e.g., explored ways with the recruitment manager to improve the quality of the 5k candidates that apply for the yearly 50-entrepreneur cohort.▪Spotlighted opportunities for the portfolio and MEST itself by producing thought leadership through written and video content, and engaging with press and partnerships,e.g., wrote for MEST, interviewed guests, and worked with reporters at MEST Africa Summit 2019, MEST Africa Challenge 2020, and beyond.

Veronica fostered and built Ignitia's B2B sales and partnership opportunities, focused on organizational reach. Advocating how accurate weather forecasts will positively impact farming decisions, reduce risk and lead to food security and climate resilience, she leveraged her background as a creative strategist to find innovative ways to spark engagement and action.▪Fostered B2B sales and partnership opportunities across West Africa,e.g., cultivated USAID funded project to smallholder farmers in Ghana.▪Exhibited Ignitia in public forum and at events,e.g., represented as a panelist at ITC/UNFCCC workshop in Geneva.▪Oversaw brand strategy and design for the company, forming the marketing and communications departments from the ground up, e.g., set quarterly work plans for fellows, wrote press releases, and envisioned strategy of social channels.▪Assisted in the company’s successful investment round of 1.1m USD, at the valuation of 11m USD,e.g., presented to possible investors and hosted field visits.

Representing social enterprises, health and wellness, and publishing clients, Veronica was proudly a part of the Digital Natives marketing team.▪Designed growth and engagement strategies through content, campaigns, and ads on social networks, platforms, and digital channels,e.g., Executed the book launch campaign for Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.

Drawing on her facilitation experience and academic background in community development, Veronica gained a strong foundation through Habitat's 'hand up, not a hand out' model.▪Operated international builds trips for UHNW/HNW donors and volunteers [Philippines ‘15, El Salvador ‘14, Guatemala ‘14 & ‘13, Bolivia ‘13].▪Supervised 1,000+ volunteers, two AmeriCorps staff, and four interns across 15 volunteer programs and committees.▪Produced all marketing campaigns and public relation protocols including: press releases, talking points, truck wraps, annual reports, etc.▪Grew the volunteer department threefold from 300 to 1,000+ volunteers to become the largest NGO volunteer base in the region.

▪Explored the connection between art and sustainability, and the effects these can have on a community, through the marketing and branding of the 2012 Sustainable Living Fair.

▪Mobilized community to revamp an experiential learning course for over 10k+ annual participants through workshops and town halls.▪Orchestrated 50+ groups of 5-100 people, ranging from employees of Fortune 500 companies to attendees of correctional facilities.

▪Developed curriculum, programming, and logistics for an animal welfare workshop for middle school students on the Navajo Nation.