Veronica Ortolani Email & Phone Number

Milan, Lombardy, Italy

Driving digital sales and go to market strategy for Biogena products in the italian market.

Milan Area, Italy

Milan Area, Italy

Accountable for conceiving marketing activities (Both ATL and BTL, with a strong focus on digital marketing) in order to drive the adoption of consumer online services (MSN, Bing, Skype, Internet Explorer, OneDrive, Outlook.com) on the Italian market, leveraging cross network display inventory and managing it both for Italy and for other european countries.

Milano

- Define, Plan and Execute University Students Engagement in order to increase perception of Windows and Microsoft consumer products and drive purchase within this segment.- Support Senior Product Marketing Manager in driving Windows consumer Campaigns and drive the purchase of Windows PC- Work in aligment with the Retail Division in order to understand the market and provide a deep and meaningful analysis.- Work in aligment with Hardware vendors (Sony, Samsung, HP, etc.) in order… Show more - Define, Plan and Execute University Students Engagement in order to increase perception of Windows and Microsoft consumer products and drive purchase within this segment.- Support Senior Product Marketing Manager in driving Windows consumer Campaigns and drive the purchase of Windows PC- Work in aligment with the Retail Division in order to understand the market and provide a deep and meaningful analysis.- Work in aligment with Hardware vendors (Sony, Samsung, HP, etc.) in order to align our marketing efforts and win in the PC space. Show less

Milano

- Accountability for product performances; in particular for System Center, an IT Infrastructure Management software. - Thinking and execution of marketing activities along with budget management - Thinking and execution of initiatives aimed at providing support to the sales force during sales calls- Performances Analysis: Sales Report, Pipeline and Forecast analysis- Management and coordination of interactions between marketing division and sales segments. - Contents… Show more - Accountability for product performances; in particular for System Center, an IT Infrastructure Management software. - Thinking and execution of marketing activities along with budget management - Thinking and execution of initiatives aimed at providing support to the sales force during sales calls- Performances Analysis: Sales Report, Pipeline and Forecast analysis- Management and coordination of interactions between marketing division and sales segments. - Contents delivery and warrant of message consistency for System Center product family Show less

Berlin Area, Germany

Marketing Activities- Thinking and execution of marketing campaigns on Facebook - Community management- Creation of viral loops for the first game “Brain Buddies” (seeding, advertising etc.)Product Management for “Monster World”:- Creation of the concept and related wireframes- Execution of usability tests with test users- Continuous interaction with developers and graphic designers in order to warrant the correct implementation of the concept.

Milano

- Management and analysis of revenues related to luggage overweight - Management of on board communication campaigns, for the whole project: from the creation of the proposal to the execution, concluding with account management - Reporting on ancillary division monthly revenues - Creation and feasibility analysis of new ancillary activities - Support to the business needs through development of partnerships with suppliers

Milano

- Fund raising activities for music videos shooting - Creation of communication campaigns - Event Planner activities; with high level of attention to logistics and communication

Digital Marketing Strategies Data, Automation, Ai & Analytics

Master Of Science, Marketing Management

Bachelor, Business Administration