Verónica Perrando

Verónica Perrando Email and Phone Number

Analista Senior Trade Marketing @ Improm
Buenos Aires Province, Argentina
Verónica Perrando's Location
Buenos Aires, Buenos Aires Province, Argentina, Argentina
Verónica Perrando's Contact Details

Verónica Perrando work email

Verónica Perrando personal email

About Verónica Perrando

Bachelor of Interior Design, I have a specialization in strategic marketing and experience in retail marketing, campaigns and events.

Verónica Perrando's Current Company Details
Improm

Improm

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Analista Senior Trade Marketing
Buenos Aires Province, Argentina
Employees:
31
Verónica Perrando Work Experience Details
  • Improm
    Analista Senior Trade Marketing
    Improm
    Buenos Aires Province, Argentina
  • Converse
    Retail Marketing Manager
    Converse Nov 2015 - Present
    Argentina
    In charge of the adaptation and implementation for the brand's global retail marketing plan in wholesale (more than 500 stores) and own stores (9 stores). Development of the visual merchandising area for the brand in the local market, providing support to Uruguay and Paraguay. Link between Marketing and Sales. Permanent coordination with agency and negotiation with clients.Achievements-Implementation of 360° campaigns in wholesale and DTC stores. Launch of new models and technologies: Chuck II, Essentials, Renew, Miley Cyrus, Golf le Fleur.-Development of special shop windows for wholesale clients and shop windows in collaboration with other brands.-Brand loyalty events and actions: Development and execution of action in Subte on Women's Day, One Star event at Usina del Arte and One Star workshops.-Segmentation and clustering of POS at national level.-Innovation and definition of specific pop and furniture according to POS clustering.-Manual development for training sellers and visual merchandisers.
  • Communicom S.A. (Providing Service For Nike)
    Visual Merchandiser Senior Specialist
    Communicom S.A. (Providing Service For Nike) May 2010 - Oct 2015
    Communicom S.A. ( Brindando Servicio Para Nike Argentina)
    Supervise and coordinate the work of the visual merchandisers seniors and supports from Buenos Aires (10 people), focusing on exclusive POS (10 stores). Layout design, guidelines adaptation, POP management and in-store communication. Coordination, execution and monitoring of campaigns, reforms and openings.Achievements-Styling and assembly of lay out for the opening of the Nike Store Alto Palermo-Implementation of the launch of the Knit Fleece technology in Baff Week and Nike SB category in model POS.-Special activations at Nike Store Soho: Airmax Day, Liberty,-Refit of stores in Argentina and Uruguay: Nike Paseo Alcorta, Nike Tortugas, Nike Pilar, Nike Florida, Nike Punta Carretas (Uruguay).
  • Communicom S.A. (Providing Service For Nike)
    Visual Merchandising Senior
    Communicom S.A. (Providing Service For Nike) Aug 2008 - Apr 2010
    Communicom S.A. (Brindando Servicio Para Nike Argentina)
    Coordination of campaigns at POS. Responsible for in store visual. Set up of showroom per season in HQ. Quickly notify of any deviation regarding the rules of the premises related to visual merchandising, lighting, order, product rotation.
  • Cs Ambientaciones
    Interior Designer
    Cs Ambientaciones Feb 2007 - May 2008
    Comprehensive interior design proposals and shop windows executions. Personalized customer service.

Verónica Perrando Skills

Mercadotecnia Publicidad Merchandising Marketing Estrategia De Mercadotecnia Moda Comunicaciones De Marketing Retail Liderazgo De Equipos Brand Image Visual English Negotiation Trade Marketing

Frequently Asked Questions about Verónica Perrando

What company does Verónica Perrando work for?

Verónica Perrando works for Improm

What is Verónica Perrando's role at the current company?

Verónica Perrando's current role is Analista Senior Trade Marketing.

What is Verónica Perrando's email address?

Verónica Perrando's email address is vp****@****ail.com

What schools did Verónica Perrando attend?

Verónica Perrando attended Universidad De Ciencias Empresariales Y Sociales, Universidad De Buenos Aires, Universidad De Buenos Aires, Espacio Buenos Aires - Centro De Estudios Profesionales En Moda, Diseño, Comunicación Y Business, Espacio Buenos Aires - Centro De Estudios Profesionales En Moda, Diseño, Comunicación Y Business, Universidad De Morón (Oficial).

What skills is Verónica Perrando known for?

Verónica Perrando has skills like Mercadotecnia, Publicidad, Merchandising, Marketing, Estrategia De Mercadotecnia, Moda, Comunicaciones De Marketing, Retail, Liderazgo De Equipos, Brand Image, Visual, English.

Who are Verónica Perrando's colleagues?

Verónica Perrando's colleagues are Erick Chacon, Natalia Alejandra Surano, Tomer Usach, Fernando Fratangelo, Aylen Artola, Ivan Kumarovsky, Federico Saravi Migliore.

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