Verónica Perrando Email & Phone Number

Buenos Aires Province, Argentina

Argentina

In charge of the adaptation and implementation for the brand's global retail marketing plan in wholesale (more than 500 stores) and own stores (9 stores). Development of the visual merchandising area for the brand in the local market, providing support to Uruguay and Paraguay. Link between Marketing and Sales. Permanent coordination with agency and negotiation with clients.Achievements-Implementation of 360° campaigns in wholesale and DTC stores. Launch of new models and technologies: Chuck II, Essentials, Renew, Miley Cyrus, Golf le Fleur.-Development of special shop windows for wholesale clients and shop windows in collaboration with other brands.-Brand loyalty events and actions: Development and execution of action in Subte on Women's Day, One Star event at Usina del Arte and One Star workshops.-Segmentation and clustering of POS at national level.-Innovation and definition of specific pop and furniture according to POS clustering.-Manual development for training sellers and visual merchandisers.

Communicom S.A. ( Brindando Servicio Para Nike Argentina)

Supervise and coordinate the work of the visual merchandisers seniors and supports from Buenos Aires (10 people), focusing on exclusive POS (10 stores). Layout design, guidelines adaptation, POP management and in-store communication. Coordination, execution and monitoring of campaigns, reforms and openings.Achievements-Styling and assembly of lay out for the opening of the Nike Store Alto Palermo-Implementation of the launch of the Knit Fleece technology in Baff Week and Nike SB category in model POS.-Special activations at Nike Store Soho: Airmax Day, Liberty,-Refit of stores in Argentina and Uruguay: Nike Paseo Alcorta, Nike Tortugas, Nike Pilar, Nike Florida, Nike Punta Carretas (Uruguay).

Communicom S.A. (Brindando Servicio Para Nike Argentina)

Coordination of campaigns at POS. Responsible for in store visual. Set up of showroom per season in HQ. Quickly notify of any deviation regarding the rules of the premises related to visual merchandising, lighting, order, product rotation.

Comprehensive interior design proposals and shop windows executions. Personalized customer service.

Magister En Marketing Estratégico, Marketing

Programa Ejecutivo En Direccion De Empresas Y Management Estratégico

Curso De Trade Marketing, Marketing

Marketing De Moda, Marketing

Visual Merchandising, Visual

Licenciada, Diseño De Interiores