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As a CFO, I take growing and/or struggling companies to rapid profitability, serving as a trusted advisor to the CEO, Board, and company ownership.l have led companies to quadruple revenues, cut costs, and increased accountability. I have employed both a strategic and tactical method of problem-solving – turning around profit challenges and stabilizing financial, IT and operations infrastructures.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬My style is unique in today’s marketplace due to a focus on:✔ ACCOUNTABILITY – I demand the best from my staff, and in turn, mentor them to roles of financial and operations leadership - effectively filling gaps in technical, managerial, operations, capital, and manufacturing performance✔ FISCAL STABILITY – I have driven small-company mindsets by establishing the controls, infrastructures, and systems of a significant market player✔ CASH FLOW – My work has been the key to increased capital and credit - facilitating a profitable move into global distribution.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Seeking an approachable, fiscally astute leader to guide your operation to next-level growth?I offer a reputation for approachable, yet firm, guidance as a CFO (frequently serving as the COO and CIO) with an eye for both detail and strategy.Veronica Reyes, CFO, Business Consultant
Bizsglobal, Llc
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Chief Executive Officer And Business ConsultantBizsglobal, Llc 2012 - PresentSan Fernando Valley, CaliforniaI work with a wide variety of start-up and established companies in growing their business, attaining their business goals & objectives and ensuring their profitability. I provide extensive experience and advanced expertise in all facets of a business including Accounting, Finance, Operations, Human Resources and Information Technology. I am a reliable and vital partner to businesses that I service.
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CfoOrly International, Inc. Nov 1995 - Feb 2012Los Angeles, Ca▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Handpicked by CEO to structure business for efficiency, profit, and increased market shareHelmed financial, IT, and operational improvements critical to rapid growth and emergence as global distributor, taking CIO- and COO-level roles in addition to CFO charter. Set all financial controls, IT improvements, HR standards, and P&L strategies. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬STRATEGIC LEADERSHIP✔ Formed first rolling 5-year financial and operating plans for actual vs. forecast results.✔ Created annual projection as input to revenue forecasting and budgeting; issued first growth forecasts, including modeling for product volume and cost scenarios.✔ Handled legal ramifications—decreasing product returns and distribution issues by reviewing contracts.COST & OPERATIONAL STRATEGIES✔ Managed inventory levels and turns of ~ $10M, with first controls crucial to growing distributor volume (30 to 80).✔ Increased inventory turns with improved forecasting and production processes; aligned purchasing and receipt timelines for efficiency.✔ Monitored millions in sales performance and formulated P&L for promotions.✔ Increased supply chain ROI via logistics and workflow optimization; drove down freight costs with negotiations.✔ Issued directives to Operations VP on manufacturing costs / efficiencies.FINANCIAL LEADERSHIP✔ Quadrupled working capital, negotiating revolving line of credit and changes to bank terms allowing continued growth.✔ Secured $1.5M equipment line, plus better interest rate, increased A/R and inventory advance rates, and collateral cap elimination.✔ Cut A/R turnover and bad debt with automated payment notices; reduced product returns with improved reporting.✔ Administered $5M daily cash flow; established accounting controls, financial reporting policies and procedures, CPA year-end audit, and government agency / bank / insurance audits.
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Cfo, Vice President Of Hr & ItOrly International, Inc. Nov 1995 - Feb 2012Los Angeles, Ca▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Set company up for effective financial controls, operations, tracking, and efficiency by taking on IT infrastructure-building, systems projects, and technology direction in addition to CFO charter.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TECHNOLOGY OVERSIGHT✔ Held authority for all IT software changes, database integrity, financial reporting development, technology upgrades, and corporate / information security.✔ Spearheaded $1M in ERP implementations, leading package evaluation / implementation for key projects as Project Sponsor and Leader for MFG-PRO and QAD solutions.✔ Launched first custom reporting suite and executive dashboard tools for monitoring operations.
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Cfo, Vice President Of Hr & ItOrly International, Inc. 1995 - 2012Los Angeles, Ca▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Set HR policies and negotiated staffing agency contracts / markups—dampening costs throughout growth from 60 employees to 200. Managed business insurance contracts and renewal pricing.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬HUMAN RESOURCES LEADERSHIP✔ Hired executives (SVP, VP, other critical roles) with CEO; attracted and retained talent due to reputation as CFO.✔ Strengthened cost controls with first Travel & Entertainment policies and expense capitalization procedures.✔ Addressed all employee disputes; updated HR handbook in compliance with state and federal laws.
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Senior Financial Project ConsultantDisney Home Video & Disney Interactive Jan 1993 - Nov 1995▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Created and presented P&L statements from customer, product category, & channel perspective. Developed and designed financial reporting, including performance analyses; issued recommendations for profit improvement based on analysis and review of financial statements.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Additional experience as Director of Finance, IT, and HR for International Beauty Design,Inc. (IBD)
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Director Of Finance, It & HrInternational Beauty Design, Inc. Jan 1982 - Oct 1993Gardena, CaliforniaStructured Accounting, Finance, IT & HR Departments. Automated Accounts Payable, Accounts Receivable & Financials. Implemented BPCS on an AS400. This was a fully integrated ERP system. Assumed position of HR Director from the owner of the company. Updated personnel & payroll systems for the company.
Veronica Reyes Skills
Veronica Reyes Education Details
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University Of Santo Tomas, PhilippinesFinance, Minor In Banking
Frequently Asked Questions about Veronica Reyes
What company does Veronica Reyes work for?
Veronica Reyes works for Bizsglobal, Llc
What is Veronica Reyes's role at the current company?
Veronica Reyes's current role is CFO ADVOCATE FOR START-UP & GROWTH CHALLENGED COMPANIES. Your partner in meeting your vision and navigating through the business world..
What is Veronica Reyes's email address?
Veronica Reyes's email address is ve****@****ice.com
What is Veronica Reyes's direct phone number?
Veronica Reyes's direct phone number is +181848*****
What schools did Veronica Reyes attend?
Veronica Reyes attended University Of Santo Tomas, Philippines.
What are some of Veronica Reyes's interests?
Veronica Reyes has interest in Cooking, Investing, Traveling, Sweepstakes, Electronics, Home Improvement, Reading, Gourmet Cooking, Sports, Golf.
What skills is Veronica Reyes known for?
Veronica Reyes has skills like Forecasting, Strategic Planning, Budgets, Business Planning, Retail, Business Strategy, Consumer Products, Team Building, Negotiation, Financial Analysis, Mergers, Accounting.
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