I’m a brand communication strategist with a business mind and a creative heart. I’ve been immersed in communication and business consultancy for companies and institutions of all shapes and sizes for over 15 years. In search of a universal language, my love of words and visual communication drove me towards branding, where my strategic mind and vivid imagination meet for a vermouth. Words shape history and culture. The way we see the world, each other, us. And I’ve believed in the power of words since the first time I read a story. Today, I extract the core thoughts behind a brand and transform them into meaningful strategies and simple, powerful messages, shaping the way brands connect with people. And in a world where titles and positions are calling cards, some of my greatest hits include: Master's Degree in Communication Management, Executive MBA, Director of International Projects in the Urban Planning Department at Barcelona City Council, Associate Director of the Mayor's Office at the same City Council, Consultant in Place Branding for place brands like Georgia, Barcelona or Terrassa -among others- and my current position as Strategy Director at espluga+associates.