Veronica Seifner Email & Phone Number

Charleston, Sc, Us

Portland, Or, Us

• Fueled growth to ~500,000 members by spearheading marketing strategy and end-to-end product marketing plans for the Group Fully Insured lines of business. • Generated $50,000 in budget savings for contractor time and 100 hours in internal staff time.• Fostered measurable improvements to end-user experience across diverse audiences. • Forged and leveraged cross-functional relationships throughout the organization to drive the seamless delivery of marketing initiatives, incorporating competitive messaging. • Delivered marketing results on time and within budget by executing sound business plans. • Nurtured client relationships and activities through the conception, development, creation, production, and implementation of promotional communications.• Translated research and strategic insights into actionable recommendations, brand management principles, and messaging strategy development.• Advanced fulfillment of key sales targets by identifying customized marketing opportunities. • Optimized sales volume and bolstered customer retention by monitoring KPIs to inform leadership on the impact of integrated marketing plans, driving leadership decisions. • Drove 250% market share growth across a 4-state footprint, surpassing prior year gains. • Achieved a 50% attributed return rate for small groups in 2022 by engaging targeted segments with email, digital display, and LinkedIn ad campaigns. • Attained a click-through rate of 0.88% above the benchmark of 0.56% on Win-back digital campaign.• Generated a 6,000% increase in landing page views by leveraging robust campaign strategies.• Recorded 80% of accounts clicked for CTR for Digital Display.• Garnered up to 40% increase in open and download rates by enhancing marketing assets.

Portland, Or, Us

• Drove 250% market share growth across a 4-state footprint, surpassing prior year gains. • Boosted sales performance across 431 products in 2021 by driving technology solutions within the Individual Sales team, including end-to-end project management for digital collateral. • Owned Individual Open Enrollment (OE) projects across 3 separate brands in 4 states. • Designed and implemented division or corporate-level projects, administrative policies, and procedures related to specific project areas. • Drove process improvement consultation, facilitation, and management for targeted projects by diagnosing/identifying systems opportunities and defining requirements.• Facilitated Monthly Individual Business Review meeting series with cross-functional stakeholders and LOB leadership to support transparency across various Cambia divisions.• Identified and presented organizational, procedural, and operational changes to staff.• Eliminated waste and increased accuracy of OE support by implementing a comprehensive documentation and Individual Sales Training solution for new permanent and temporary staff.

Portland, Or, Us

• Yielded a 65% decrease in call volume by designing Individual Agent Handbooks.• Tracked and analyzed trends regarding the needs of 100+ producers to optimize producer distribution channels around Cambia's Individual Product Solutions.• Cut turnaround time for quotes from 10 business days to <48 hours by devising and executing end-to-end process improvements for LifeMap 2-9 Express Groups.• Obtained status as a trusted subject matter expert (SME) on current Individual and Family product implementation across 4 states and 3 lines of business.• Identified and employed best practices across the 4 states and all 3 Individual lines of business.• Evaluated ~150 calls and email inquiries weekly with quantitative and qualitative analysis.• Consulted with the Producer Experience Improvement team as a subject matter expert (SME).

Was accepted to and studied at Seattle University Masters Program for Criminology and Criminal Justice. Determined a shift in career goals and industry interest. Decided to explore an industry shift to health insurance and healthcare.

Kennewick, Washington, Us

• Allocated an $866,000 annual budget comprising federal funding for this program.• Established and enforced contracts with 34 vendors for the SES program and regularly reported to the Office of the Superintendent of Public Instruction.• Mobilized 160+ teachers and 13 principals by providing direction on family/parent engagement.• Hired and managed groups of teachers providing tutoring for 800+ students in Title V schools.• Engaged 6 schools while marketing the Supplemental Educational Services (SES) program.• Created and delivered a broad range of information/training sessions and speeches by applying and leveraging research-based best practices.

Bachelor Of Arts (B.A.), Sociology

Associate Of Arts (A.A.), General