Available for both on-site and remote projects, VV Marketing Consulting provides results-driven marketing expertise for start-ups and established businesses in:• Strategy development and execution• Digital marketing• Brand development• Demand generation tactics• Process Improvement • Project Management• Creative/Production direction

Led Marketing Strategy and Creative Operations for established retail chain creating a focused and efficient Marketing group. Established Market Research cadence delivering timely and actionable customer insights to maximize strategies and streamline marketing operations. Directed team of 8 professionals and 3 agency partners as well as contractors.• Drove the development and implementation of integrated digital marketing strategies creating new customer connections and increasing spend by 2% - 5% for existing customers.• Led rebranding process with positive impact on Net Promoter Score (NPS) and internal research results. • Introduced social media to marketing mix. • Established key metrics including acquisition, conversion, engagement, satisfaction and renewal rates to manage the business efficiently.• Streamlined and coordinated business functions across all areas by introducing and implementing company-wide seasonal lifecycle calendar using CrossCap. • Key member of executive team focused on customer loyalty and acquisition using NPS and other analytics.

Led team of 6 professionals and agency partner in marketing functions including strategies in advertising, creative, Point-of-Purchase (POP), media buying, and PR. Developed and managed $15M marketing budget. • Reorganized marketing team to meet changing business demands of expansion. • Enhanced the brand’s image and market reach by forging long lasting partnerships including Dress For Success and various outlet mall developers. • Spearheaded enhancements to customer contact strategy and execution generating more accurate customer insights and increased response rates• Introduced actionable market research to assess potential areas of growth including share of wallet and share of market.• Directed development and execution of print catalog including creative.

Developed and executed marketing strategy for private label credit card and direct marketing for expanding retail chain. • Launched and managed new private label credit card program. First year membership and sales exceeding expectations by over 80% and 50% respectively.• Turned around deteriorating customer communication by redesigning collateral to accommodate mail house restrictions and implementing overall strategy for direct to consumer marketing. • Increased traffic and sales through customer segmentation and targeting.

Developed brand building marketing components for growing outlet chain: advertising, POP, direct communication materials and PR. Supported B2B team and special events. • Established consumer contact strategy which drove customer retention in established markets.• Developed and implemented analytics and reporting to monitor and build customer loyalty. Built and maintained successful contact strategy with positive results. • Established and cultivated relationship with advertising agency. Provided design concepts, and managed development and production of advertising and marketing collateral. • Managed B2B marketing needs including sample sale advertising, product photography for look books, and special customer events.