Veronica Wolf-Boyle Email and Phone Number
Michigan Ross grad with over 5.5 years of full-time brand marketing experience in the Sports & Fitness and Food & Beverage industries. I’m driven by a passion for verbal and visual storytelling and am eager to work for brands that drive culture and move people to think, feel, and react.After interning at a McCann Worldgroup ad agency during college, I transitioned over to PepsiCo to gain client-side internship experience. I’ve now held various full-time marketing roles at PepsiCo over the past 5.5 years, including a Brand role on the BOLT24 team, a DTC Marketing role on the Gatorade Digital Ecosystems team, and a Consumer Engagement role on the Muscle Milk team. Most recently, I joined the Gatorade Social & Culture team where I work on owned & organic social media campaigns, athlete narratives, gaming strategy, and collabs for the Gatorade brand.I am a passionate exerciser, half marathon runner, and member of Peloton's Century Club. I'm also an avid podcast listener, most frequently getting my fix from The New York Time's Modern Love series. Ballparks, movie theaters, and small live music venues are where I feel my happiest!
Pepsico
View- Website:
- pepsico.com
- Company phone:
- 0800 274 777
-
Marketing Associate Manager, Gatorade Social & CulturePepsico Dec 2024 - PresentPurchase, New York, Us -
Marketing Assistant Manager, Muscle MilkPepsico Jul 2022 - Dec 2024Purchase, New York, Us• Managed IAT relationships across Creative, Media, PR and Social & Influencer agencies, creating and amplifying Muscle Milk’s national campaign, always-on social, and experiential brand activations• Owned several domestic & international Muscle Milk campaign productions and photoshoots from beginning to end through brief writing, pre-production, post-production, and launch phases• Collaborated with Sports Marketing to expand Muscle Milk’s pro athlete strategy, signing Julio Rodríguez and Christian Pulisic alongside Candace Parker to gain awareness with new audiences • Built and managed $14MM+ A&M budget across 25+ external vendors and agency partners -
Marketing Analyst, Gatorade Digital EcosystemsPepsico Nov 2020 - Jul 2022Purchase, New York, Us• Led frontend redesign project for Gatorade.com, balancing agency needs with internal brand objectives for 75+ products to increase conversion rates and on-site user engagement • Managed creative briefing process for 10+ DTC performance marketing campaigns, targeting lower-funnel audiences with paid media to drive meaningful traffic to Gatorade.com• Deepened consumer understanding in digital sports & fitness space, traveling to events like IRONMAN World Championships and SLAM Summer Classic to educate elite athletes on Gx Sweat Patch product & Gx app capabilities -
Marketing Associate Analyst, Bolt24Pepsico Aug 2019 - Nov 2020Purchase, New York, Us• Collaborated with Sports Marketing and agency partners to manage social media tactics with BOLT24’s pro athlete roster (Serena Williams, Bryce Harper, Zion Williamson, & Karl-Anthony Towns) • Led 25+ cross-functional team members through stage gate process, navigating supply chain and R&D complexities and constrained timelines to commercialize new innovation for BOLT24 brand• Analyzed business performance for BOLT24 brand using Circana syndicated data, monitoring post-launch sales and other KPIs to inform brand growth strategy and competitive positioning -
Shopper Marketing InternPepsico Jun 2018 - Aug 2018Purchase, New York, Us• Analyzed consumer insights data to build full profile of Hispanic Dollar General Pepsi shopper, deepening understanding of target cohort consumption & shopping behavior• Collaborated cross-functionally to build media-to-shelf program strategy to engage target consumer cohort, unlocking $1.7MM growth opportunity for Pepsi business at Dollar General• Presented final recommendations to 13 VP-level marketing leaders, bringing media-to-shelf program to life by highlighting cultural relevance, targeted media, and product assortment strategy -
Office AssistantUniversity Of Michigan Sep 2015 - Apr 2018Ann Arbor, Michigan, Us -
Account Intern, Chevy Fc & Global PlatformsCommonwealth//Mccann Jun 2017 - Aug 2017Detroit, Mi, Us• Oversaw projects circulating between Account, Strategy, Creative, Production, and GM clients, establishing strong foundational knowledge of client-agency relationships and marketing campaigns• Gathered consumer insights to instill confidence in GM clients for Chevy FC’s 2018 Goalkeepers campaign strategy, eventually winning 2 Clio Awards • Pitched final group project to top agency executives, including full 360 campaign with integrated marketing tactics across OOH, print, & digital media to promote city of Detroit to young professionals
Veronica Wolf-Boyle Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
Chelsea High SchoolHigh School Diploma
Frequently Asked Questions about Veronica Wolf-Boyle
What company does Veronica Wolf-Boyle work for?
Veronica Wolf-Boyle works for Pepsico
What is Veronica Wolf-Boyle's role at the current company?
Veronica Wolf-Boyle's current role is Gatorade Social & Culture | Brand Marketing | PepsiCo.
What schools did Veronica Wolf-Boyle attend?
Veronica Wolf-Boyle attended University Of Michigan - Stephen M. Ross School Of Business, Chelsea High School.
Who are Veronica Wolf-Boyle's colleagues?
Veronica Wolf-Boyle's colleagues are Rafał Kucharski, Sourabh Gambhir, Katherine Suárez Granados, Muhammad Shafiq, Oluwafemi Odukeye, Rosario Ocampo, Mike O'connell.
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