- Global lead for Google, Apple, Microsoft and PepsiCo.- Cultivate high level client relationships, provide business consultation, Quarterly Business Reviews for brand c-suite and global stake holders and coordinate multi-region internal resources to meet client objectives- Single accountable resource for support of global client relationship – understand the client’s goals and translate into local action items

Bringing Outcome Based Marketing solutions to all IPG and direct clients

Addressable media strategy for Healthcare, Finance and Oil & Gas client.Owns full IPG relationships for clients across all lines of business; serves as the first point of escalation in client issuesOversees the team meeting with vendors; brings own expertise to vendor selection; negotiates with vendors to ensure best pricing and terms.Partner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goalsOrganizes and presents reporting for internal leadership, agency partners, and clients (e.g. quarterly account reviews, campaign wrap-ups and case studies, etc.) Provides proactive contribution to clients' business growth by identifying new business opportunities; develops long-term solutions for clients including custom data management solutions and data solutions

-Programmatic strategy and tactics behind the world largest travel brand.-Buy side consultant for full-funnel campaigns. -Facilitating holding company to shift to agile management and managing offshore team for optimal operational savings.-Liaison among multi-function teams to bring One Media solutions to life both regionally and globally.-Coaching analysts to be trading experts in varies DSPs: DV360, The Trade Desk, Amazon DSP, etc.

1. Programmatic campaign management: supervise programmatic advertising related activities, including rate negotiation, trouble shooting with DSP and SSP ad-op team and consulting on DMP strategy. 2. Product development: work closely with our engineers to develop products to enable seamless workflow within the company and for client success.3. Data analytics: in-depth data analytics on business intelligence, campaign performance and customized data dashboards for day to day business operations.4. Client success, including educating media buyers on best practice and strategy, identifying opportunities for programmatic advertising investment5. Business development: working with sales team to identify revenue opportunity.6. Maintain good relationships with both clients and vendors on a daily base

1. Programmatic campaign management: utilizing different DSPs such as The Trade Desk, Adelphic, AppNexus, DBM, etc2. Ad-op: Setup and launch each campaign in the designated media buying platform, trouble shooting with internal product team and external vendors3. Optimization: Pacing and allocating budget, proactively optimize for maximum performance and delivery4. Strategy consult: working with account managers, analysts, product and supply team to come up with tailored mobile media buying strategy to maximize performance and delivery5. Internal communication: communicate thoroughly, respond rapidly with account managers, fellow trading teammates and product team members.6. Insights: work closely with Account Management to provide insights and recommendations that align with, or enhance, client strategy7. Develop and maintain relationships with data, inventory, and platform vendors8. Keep abreast of industry trends through trade journals, industry conferences and current events

1. Perform advanced analysis activities, including defining, measuring and communicating core campaign metrics2. Take a key role in developing and publishing reports, dashboards, presentations and tools to aid sales and marketing teams3. Collaborate with key stakeholders to complete comprehensive performance analysis of specific parts of the business4. Develop custom measurement solutions

1. SEO, design specific strategic campaign to optimize organic ranking on search engines such as Google, Baidu.2. Traffic driving, content drafting to pin point different segments of audience via social media, drive traffic from both domestic and abroad to our website.3. Content management, using Google Analytics and social media management and analyzing tools to guide the strategy of content generating team.4. Product development, we are launching a new section of our website entitled “Jobs We Want” that focuses on CNY businesses committed to the area.5. Business development support, generating report and data analyze for BD department to build and maintain good relationship with clients.

1. Social Media Promotion and influencer management for clients in Automobile, CPG and Fashion industry.2. Content Management, trending topic design to maintain brand volume.

Account leader and publicist for Sony (China)

Publicist for one of the best wedding photographers in the world