Veronica Xu Email and Phone Number

- Oversea 360 perspectives marketing and communication for the brand TEAM WANG design, to maximize the brand impact by conducting campaigns, events, PR, seedings, communication and other activations, in global market context.- Set up plan and strategy for the brand to achieve business goal in the targeting markets and lead a team to execute with the plan on regular bases, such executions including annual calendar setting, budget setting (annual base/campaign base), collaboration planning… Show more - Oversea 360 perspectives marketing and communication for the brand TEAM WANG design, to maximize the brand impact by conducting campaigns, events, PR, seedings, communication and other activations, in global market context.- Set up plan and strategy for the brand to achieve business goal in the targeting markets and lead a team to execute with the plan on regular bases, such executions including annual calendar setting, budget setting (annual base/campaign base), collaboration planning, IP licensing, pop-up planning, event planning, digital marketing, CRM and social media.- Participate in seasonal marketing campaign planning and social strategy for the market.- Initiate partnership with external resources including brands, organizations, landlords, vendors, artists, influencers for potential co-branding collaborations, and campaign executions.- In charge of brand-owned social and sustainable digital development with solid data analysis SaaS tools (e.g. Google Analytics, Tableau), identify insights to optimize publishing and content approach.- Elaborate around various resources for the sustainable development of the brand, founders and company development.- Cross-function communication and cooperation, top make sure the regular operation of brand and company. - Liaise with entertainment team for PR activations for founder of the brand.- Lead a team of 4 functions of PR, digital marketing, event marketing and project management. Show less

- Was part of the 5-people founding team of "Athflow" apparel label RAW.J.- Initiated all key communication strategies of the label from naming, slogan setting to 1st-time-ever campaign executions.- Set Phase 1 marketing and communications strategies for the label to enlarge the brand impact among targeting audience.- Worked hand-in-hand with cross-functions of product development, merchandising, making sure of seasonal product launch at the market.- Joined in key business… Show more - Was part of the 5-people founding team of "Athflow" apparel label RAW.J.- Initiated all key communication strategies of the label from naming, slogan setting to 1st-time-ever campaign executions.- Set Phase 1 marketing and communications strategies for the label to enlarge the brand impact among targeting audience.- Worked hand-in-hand with cross-functions of product development, merchandising, making sure of seasonal product launch at the market.- Joined in key business conversations with partners including marketing collaborations, BD negotiations, VC meetings, etc.- Successfully raised 10.5 million pre-A funds for the company.- Set up fundamental management process of the company, including but not limited to contractrual process, vendor pool, finance functions, etc. Show less

- Workded as Director of PR to communicate with the market around all perspectives of the brand I Do under the group;- Set communication strategies for the brand and excuted on them;- Collaborated with partners to establish brand foundations in Eastern China market and enlarge brand impact;- Lead a team to work on creative ideas for campaign and execution plan;- Set strategies on media buy and digital communication to ensure brand impact and ROI to spacific POS;- Was in… Show more - Workded as Director of PR to communicate with the market around all perspectives of the brand I Do under the group;- Set communication strategies for the brand and excuted on them;- Collaborated with partners to establish brand foundations in Eastern China market and enlarge brand impact;- Lead a team to work on creative ideas for campaign and execution plan;- Set strategies on media buy and digital communication to ensure brand impact and ROI to spacific POS;- Was in charge of budget controllilng of the department. Show less

- Was in charge of 360-degree marketing of Bodywear brand Wolford, from branding, digital marketing to retail marketing and etc.;- Set strategy for brand communication, to bring the brand messages in front of the TA through multiple various platforms including social media, PR, branding events, etc.;- Planned and executed on brand events from conceptualization stage to event execution;- In charge of retail marketing in collaboration with retail operations, VM also under the… Show more - Was in charge of 360-degree marketing of Bodywear brand Wolford, from branding, digital marketing to retail marketing and etc.;- Set strategy for brand communication, to bring the brand messages in front of the TA through multiple various platforms including social media, PR, branding events, etc.;- Planned and executed on brand events from conceptualization stage to event execution;- In charge of retail marketing in collaboration with retail operations, VM also under the charge;- Collaborated with the merchandising team to set strategy for local-manufactured products and come up with creatives for key visual shootings;- Joinned/lead business discussion with different brands for cross-over collaborations;- Budget setting, budget control and calendar management;- Team management;- Used to take charge of driving full cycle of street fashion platform marketing management including goal setting, strategy, planning, communication, PR, campaign, event planning, CRM and etc.;- Defined targeted consumer and develop communication patterns to bring up brand awareness in the market and increase engagement with consumers;- Was In charge of IP and licensee brand communication strategy, and execute on PR, KOL management with support from external agency;- Initiated partnership with external resources including brands, celebrities, KOL and others to realize quick increase of brand awareness in the market at the early phase of market entry;- Budget setting and tracking, resources management for all brands under the BU. Show less

- Working at LINDBERG as PR/Communications Manager, in charge of overall communication in Asia Pacific market.- Responsibility covers the following parts:- Public relations management: Maintain regular press contacts to make sure of both advertisement and editorial brand exposure. Set and execute on annual PR budget from traditional print magazines to digital influencers. Maintain relationship with celebrities and their agencies, stylists;- Digital communication: Wechat/Weibo… Show more - Working at LINDBERG as PR/Communications Manager, in charge of overall communication in Asia Pacific market.- Responsibility covers the following parts:- Public relations management: Maintain regular press contacts to make sure of both advertisement and editorial brand exposure. Set and execute on annual PR budget from traditional print magazines to digital influencers. Maintain relationship with celebrities and their agencies, stylists;- Digital communication: Wechat/Weibo operation, content creativity and creation, strategy setting;- Event Coordination: Event planning and execution, resources management and people management. Event type ranges from shop opening, product preview, exclusive dinner, etc. Show less

- In-depth research of targeting market and comprehensive analysis; Uncover the fact and reasonably recognise the trend in markets.- Objective analysis of business and user experience.- Creative strategy provision in branding and business area to help brands improve in communication, expression, impact and long-term development.- Project management.