- Spearheaded the development and execution of tailored marketing plans to enhance brand visibility and drive customer acquisition.- Provided visionary leadership to a dynamic team of marketing professionals, fostering a culture of collaboration and innovation.- Utilized advanced analytics to decipher market trends and consumer behaviors, informing strategic decision-making and optimizing campaign performance.- Collaborated seamlessly with cross-functional teams to successfully introduce new products and initiatives, ensuring alignment with overarching brand strategies.- Pioneered the integration of cutting-edge marketing automation tools, enhancing operational efficiency and streamlining processes.- Crafted and executed comprehensive marketing strategies, amplifying brand presence and catalyzing revenue growth across diverse business units.- Directed brand management efforts with precision, maintaining brand integrity and consistency across all customer touchpoints.- Implemented sales strategies harnessing the power of external communication channels, driving lead generation and conversion.- Led the charge in art direction and creative concept development, sculpting captivating narratives to resonate with target audiences.- Orchestrated the management of sales campaigns, leveraging data insights to optimize performance and maximize return on investment.- Established robust key performance indicators (KPIs) and metrics, enabling the measurement of marketing effectiveness and continual refinement.- Nurtured a culture of innovation and collaboration, empowering team members to unleash their full potential and drive forward-thinking initiatives.

Project Director | Leading Digital Initiatives for Prestigious Clients | Expertise in Strategic Planning & Client Relationship Management- Led strategic planning and execution of digital initiatives for high-profile clients, including Teniška Zveza Slovenija, Amnesty International, Porsche Slovenija, Volkswagen, and Krka.- Orchestrated cross-functional teams comprising designers, developers, and marketers to deliver innovative solutions tailored to each client's unique needs and objectives.- Established and nurtured strong relationships with key stakeholders, ensuring alignment of project goals with client expectations and business objectives.- Developed and implemented comprehensive project plans, overseeing all aspects of project delivery from inception to completion, while maintaining strict adherence to timelines and budgets.- Leveraged expertise in digital technologies and trends to drive continuous improvement and innovation, resulting in enhanced project outcomes and client satisfaction.- Served as the primary point of contact for clients, providing regular updates, addressing concerns, and soliciting feedback to ensure ongoing satisfaction and long-term partnerships.- Collaborated with the Jožef Stefan Institute on AI development projects, leveraging cutting-edge technologies to drive innovation and solve complex challenges in the field of artificial intelligence.Working with big client - Volkswagen, Škoda, Audi, Porsche Slovenija, Danfoss, Krka, RTV,GLS, Amnesty International, Inštitut Jožef Štefan....

Experienced Project Manager | Specializing in Event Management, Branding, Animation, and Web/App Developmen- Led cross-functional teams in the successful execution of diverse projects, including event management, branding campaigns, animation production, and web/application development.- Developed and implemented comprehensive project plans, ensuring alignment with client objectives, timelines, and budgetary constraints.- Facilitated effective communication and collaboration among team members, stakeholders, and external vendors, fostering a culture of transparency and accountability.- Managed project scopes, identified potential risks, and proactively implemented mitigation strategies to minimize disruptions and ensure project continuity.- Oversaw the entire project lifecycle, from initiation and planning to execution, monitoring, and closing, maintaining a strong focus on quality control and client satisfaction.- Spearheaded the development of innovative solutions and creative concepts, driving continuous improvement and enhancing project deliverables.- Acted as a primary point of contact for clients, providing regular updates, addressing inquiries, and soliciting feedback to enhance project outcomes.

- Department Reorganization- Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people - Sales, People I Budget Optimization - Crissis Management - Talent Recruitment & Onboarding Verticals coverage: B2C & B2BDepartment Reorganization- Event managmnet- Sport marketing - Consultancy on strategic projects- Creative strategies- Branding and repositioning projects, - Advising on branding, positioning, communications and other marketing challanges- Helping clients to develop or establish marketing departments and develop their mkt. team.- Providing clients with external perspective and viewpoint on marketing topics and challenges

The Ikarus agency is a specialist in sports marketing, as under its auspices it took care of sponsors for major sports events, and also leased advertising space for them. I also took care of media plans for brands: Okaidi, Comma and participated in projects where I performed:- Advertising strategy- Brand strategy- Project management- Lease of media space- Drafting of contracts- Managing the company's external communications- Concepts of advertising campaigns- Promotions concept- Implementation of promotions

A representative of one of the largest travel agencies in Europe or in the world. My duties were related to all actors: TUI company management, hotel management and guests on location.- Management and upgrading of tourist packages- Market research- Representative for B2C and B2C segment on location- Preparation of sales strategy- Preparing a work strategy for the team- Performance reporting- Crisis managementAnd during the absence of the tourist guide of the destination, also leading tourist tours in German, Slovenian and Croatian languages. :-)