Roadmap Ownership: Lead the A/B testing roadmap, collaborating with Martech and senior stakeholders across Website, Sales, and Performance Marketing to drive conversion optimization.Data-Driven Insights: Analyze user behavior and test results using Contentsquare and Google Analytics, delivering actionable insights through executive summaries that reduced analysis time by 20%.Agile Practices: Ensure transparency and alignment by delivering monthly CRO updates and managing priorities within agile 2-week sprints.Process Improvement: Enhanced the QA process for A/B testing, reducing errors and boosting operational efficiency.Tool Expertise: Proficient in advanced tools including Jira, Miro, AB Tasty, BrowserStack, Growthbook, Confluence, and Storyblock, leveraging them to optimize processes and stakeholder engagement.

- A/B Testing & Multivariate Testing- Heatmap Analysis & User Behavior Tracking via Contentsquare- Working closely with cross-functional teams such as UX, Data & Analytics and Product Management

- Constantly analyzing performance of the website and suggesting optimization strategies- Creating A/B test and product recommendations to increase the conversion rate- Collaborating with marketing and product teams to align revenue generation efforts with product development and marketing strategies- Analyzing market trends, competitive landscape, and customer insights to identify revenue optimization opportunities-Planning, implementing and developing personalization strategies across different marketing channels

- Steering and optimizing SEA & Display campaigns with respect to budget and target KPIs in international markets- Constantly analyzing the performance and suggesting optimization strategies- Collaborating with Onsite to employ a structured conversion optimization process using A/B and multivariate testing of landing pages- Responsible for feed optimization management via Channel pilot- Budget Planning

- Shooting video interviews with various guests as Ladislav Trpák (Zoot), Jan Kvasnička (UX designer) etc.- Publishing articles related to marketing and media topics.