Veronika Nihlén Email & Phone Number

Gothenburg, Vastra Gotaland County, Sweden

Pioneering applied AI for safe autonomous drive and ADAS for passenger cars.

Göteborg, Västra Götaland, Sverige

Gothenburg, Västra Götaland County, Sweden

Gothenburg, Västra Götaland County, Sweden

• Key Accountabilities
• Result responsibility for a service organisation with 30 employees in 5 countries and a turnover of 40 MSEK.
• Responsibility for production of technical product information, and market communication material for SKF Group.
• Centre of Excellence for SKF corporate brand and identity.
• Drive the strategic, tactical and operational objectives as a member in the Global Marketing and Communication management team.Significant Achievements
• Driving the organisational development of the unit to a highly performing team with robust organisation and service delivery.

Gothenburg, Sweden

• Key Accountabilities
• Profit and loss responsibility for a production agency with 20 employees in two countries with a turnover of 30 MSEK.
• Production of print based marketing communication material and technical catalogues. Significant Achievements
• Achieving a balanced budget.
• Turning the unit around from multiple organisational challenges including heavily relying on consultants to a solid structured organisation and a healthy culture.
• Refined purpose of unit to a pure production focus.

• Key Accountabilities
• Developing, implementing, delivering and maintaining SKF brand positioning platform
• Brand and corporate identity subject matter expert and facilitator
• Coordination of SKF Group’s brand and trademark committee Significant Achievements
• Developed, directed and delivered the global brand positioning campaigns
• Developed SKF brand integration tactics for acquired brand and supported its implementation

For a brief period I was project manager for some of all the projects under the 100 year umbrella project. I was in charge of the Gala dinner, the development of the SKF history book "A Global Story" and the idea generation, development, production and distribution of the gift from the company to all 40 000 employees.

• Key accountabilities
• Delivered various technology and business projects
• Support the changed business model for SKF NovaSignificant achievements
• Repositioned SKF Nova to a valuable in-house consultancy unit
• Developed and delivered a second brand strategy
• Developed and delivered a Global key account management structure

Gothenburg, Sweden

• Key accountabilities
• Develop, deliver and implement radical innovation idea management process for SKF
• Scout for interesting radical innovation ideas in- and outside SKFSignificant Achievements
• Developed idea management process to fit the disruptive innovations green house

M.Sc., Engineering Physics

Activities and Societies: Board of Union of Students - full time work, Member of Social welfare committee, Treasurer of students.

Organizational Psychology