Seasoned wine and spirits marketer with over 10 years in various roles across 8 countries, including brand management positions at Pernod Ricard, Remy Cointreau, and Sogrape OLW. Skilled in business development, I have consulted for international wine tourism organizations like Wine Travel Awards (Greece), World's Best Vineyards (UK), and Luxury Lifestyle Awards (USA),etc. As a wine judge, I have contributed to competitions like Concours Mondial de Bruxelles (Belgium), Concurso Vinhos de Portugal (Portugal),etc.Before the war started, I was actively developing my additional career as a Russian-speaking writer, focusing on wine trends, marketing, and enotourism for leading and prestigious wine magazines such as Simple Wine News/Simple Group (Russia), Drinks Media Group (Ukraine), and Culture of Drinking (Belarus), among others.My expertise includes client market analysis, relationship building, brand management and event management. My approach fosters growth and innovation, backed by proficiency in strategy and project management. Committed to sustainable practices, my recent work with the Sustainable Wine Roundtable involved managing diversity & inclusion and sustainability initiatives, expanding SWR's global influence and securing high-level partnerships.Extensive international experience in countries like France, Spain, Portugal, Italy, Germany, and the USA has honed my business communication, diplomatic & negotiation skills, and cultural sensitivity. This background has enriched my wine industry knowledge, allowing me to thrive in multicultural settings and build a robust network of industry experts and leaders.Multilingual: English (C1), Portuguese (B2), Russian (C2), with knowledge of Spanish, French, and Belarusian.Work Ethic and Professional Values:I am committed to fostering a working environment characterized by: - Professionalism; - Good, clear, consistent, and respectful communication; - Transparency; - Openness to different ideas; - Inclusivity and diversity; - Global thinking; - Continuous learning; - Innovative and agile approaches. I thrive in horizontal structures that promote growth and an ambitious mindset. I value creativity, but also discipline, and excel in modern, high-paced environments.
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Head Of OperationsWine Travel Awards Sep 2024 - PresentPorto
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Board Advisor & RepresentativeWine Travel Awards Jul 2022 - PresentPorto, Portugal
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Managing PartnerWine Travel Awards Aug 2021 - Jul 2022Porto➔ Project and team management of 11 people plus outsourced resources.➔ Global strategy planning, budgeting and project financing, sponsors negotiations and membership acquisition.➔ Creating, launching and measuring innovative membership campaigns across multiple marketing channels, benefits communication, and seasonal opportunities.➔ Negotiation, planning and participation in the major international wine trade shows and events, as a promoter and speaker (Ex. Vinitaly, Prowein… Show more ➔ Project and team management of 11 people plus outsourced resources.➔ Global strategy planning, budgeting and project financing, sponsors negotiations and membership acquisition.➔ Creating, launching and measuring innovative membership campaigns across multiple marketing channels, benefits communication, and seasonal opportunities.➔ Negotiation, planning and participation in the major international wine trade shows and events, as a promoter and speaker (Ex. Vinitaly, Prowein, London Wine Fair, Wine2Wine Business Forum, Wine & Spirits Ukraine Fair, etc.).➔ Content writing for various platforms, including websites, press releases, newsletters. Speechwriting. Show less
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Marketing & PrDrinks+ Media Group Jun 2021 - PresentPorto, Portugal -
Wine Marketing SpecialistПредприниматель Dec 2018 - PresentPorto Area, PortugalContent Creation, Wine Writer & Contributor➔ Communication Media Group Drinks +, Ukraine➔ Simple Wine News, Russia➔ Culture of Drinking, BelarusWine Judge➔ Concours Mondial de Bruxelles, Belgium➔ Concurso Vinhos de Portugal, Portugal➔ Wine & Spirits UA, UkraineConsultant➔ The World’s Best Vineyards, United Kingdom➔ Luxury Lifestyle Awards (Wine & Spirits), USA➔ Top Wine Distributors in BelarusInvited Expert (*Assistant to Professor… Show more Content Creation, Wine Writer & Contributor➔ Communication Media Group Drinks +, Ukraine➔ Simple Wine News, Russia➔ Culture of Drinking, BelarusWine Judge➔ Concours Mondial de Bruxelles, Belgium➔ Concurso Vinhos de Portugal, Portugal➔ Wine & Spirits UA, UkraineConsultant➔ The World’s Best Vineyards, United Kingdom➔ Luxury Lifestyle Awards (Wine & Spirits), USA➔ Top Wine Distributors in BelarusInvited Expert (*Assistant to Professor Amélia Brandão for a course on Wine Marketing and Communications)➔ Wine Tourism Master’s Degree Program, University of Porto, Portugal Show less
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Project LeadSustainable Wine Roundtable Nov 2022 - Oct 2023London, England, United Kingdom➔ Led strategic engagement with international members (including distributors as Systembolaget, Alko Oy, Whole Foods Market, Waitrose & Partners, Lidl GB, The Wine Society, Direct Wines, Ahold Delhaize, etc.). Executing high-level deals comparable to those of Pernod Ricard.➔ Established media relations globally and managed press releases.➔ Organized and led high-profile events and product launches with over 40 countries represented.➔ Led comprehensive global market research… Show more ➔ Led strategic engagement with international members (including distributors as Systembolaget, Alko Oy, Whole Foods Market, Waitrose & Partners, Lidl GB, The Wine Society, Direct Wines, Ahold Delhaize, etc.). Executing high-level deals comparable to those of Pernod Ricard.➔ Established media relations globally and managed press releases.➔ Organized and led high-profile events and product launches with over 40 countries represented.➔ Led comprehensive global market research, directly contributing to strategic plans and business growth.➔ Spearheaded diversity, inclusion, and sustainability efforts within SWR.➔ Engaged in global networking events for targeted lead generation and industry collaboration. Show less -
Wine Writer, CollaboratorSimple Aug 2020 - Jan 2022Porto, Portugal -
Global Fine Wines Brand ManagerSogrape Original Legacy Wines May 2019 - Mar 2020Porto Area, Portugal➔ 360ª Marketing strategy for 3 premium fine wines brands (Quinta dos Carvalhais, Legado and Azevedo), with a specific focus on PT, UK, USA and Brazil markets.➔ Developing and leverage a network of key stakeholders (Chefs & trade members).➔ Digital marketing strategy development and implementation.➔ Project Management, new packaging development and provision of new product information to national/ international agents and sales teams.➔ Launched of 5 new wine brands and the the… Show more ➔ 360ª Marketing strategy for 3 premium fine wines brands (Quinta dos Carvalhais, Legado and Azevedo), with a specific focus on PT, UK, USA and Brazil markets.➔ Developing and leverage a network of key stakeholders (Chefs & trade members).➔ Digital marketing strategy development and implementation.➔ Project Management, new packaging development and provision of new product information to national/ international agents and sales teams.➔ Launched of 5 new wine brands and the the strategical development of the new wine tourism project. Show less -
Wine Marketing ConsultantФриланс Dec 2014 - Oct 2018➔ Consejo Juventud de la Rioja (Spain) - wine, social and cultural events PM; ➔ Universidade de la Rioja (Spain) - invited expert - lectures on diversity and inclusivity;➔ Frank John Winery (Germany) - winemaking project; ➔ Montechairo Winery (Italy) - wine tourism project; ➔ Real Companhia Velha (Portugal) - wine tourism project.
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Brand ManagerPernod Ricard Oct 2015 - Sep 2016➔ 360ª Marketing strategy for 6 iconic premium brands (Campo Viejo, Havana Club, Beefeater, Absolut, Becherovka, Olmeca).➔ Relationship management & Public Relations: manage strategic networking with partners & stakeholders, experience in brand activation within on-trade strategy.➔ Project Management & Event marketing (attendance of 100+), content & original creative conceptions.➔ Generation of brand awareness: promoting the products using brand & category knowledge.➔ Developed… Show more ➔ 360ª Marketing strategy for 6 iconic premium brands (Campo Viejo, Havana Club, Beefeater, Absolut, Becherovka, Olmeca).➔ Relationship management & Public Relations: manage strategic networking with partners & stakeholders, experience in brand activation within on-trade strategy.➔ Project Management & Event marketing (attendance of 100+), content & original creative conceptions.➔ Generation of brand awareness: promoting the products using brand & category knowledge.➔ Developed the bar culture in the region, contributed to the creation of new initiatives, including new packaging, products and ideas. Trained and mentored of junior officers, hired and directed agencies & promo teams. Launching the Corporate Social Responsibility projects. Show less -
Brand ManagerRémy Cointreau Sep 2013 - Oct 2014➔ Driving brand strategies for 5 ultra premium brands (Louix XIII, Remy Martin, Countreau, Metaxa, St.Remy) ➔ Brand marketing communications, wines (cognacs) education and creation of original content.➔ On-trade brand activation: projects and events focusing on media, samplings, alliances, endorsements, event marketing, consumer offers. (attendance of 100+ of opinion leaders)➔ Business development and implementation of iconic brands in a new territories (from scratch), managing… Show more ➔ Driving brand strategies for 5 ultra premium brands (Louix XIII, Remy Martin, Countreau, Metaxa, St.Remy) ➔ Brand marketing communications, wines (cognacs) education and creation of original content.➔ On-trade brand activation: projects and events focusing on media, samplings, alliances, endorsements, event marketing, consumer offers. (attendance of 100+ of opinion leaders)➔ Business development and implementation of iconic brands in a new territories (from scratch), managing ambitious KPI, proactively adjusting the strategy. Trained and mentored of junior officers, hired and directed agencies & promo teams. Show less -
Marketing ManagerAsstra-Associated Traffic Ag Jan 2012 - Jun 2013Wine and Spirits Logistics Department➔ Relationship Management: created a set of networking among stakeholders, successfully negotiated the business terms and conditions of work with both European producers and CIS distributors, developed CRM, built relations with both clients and contractors.➔ Logistics: Planned and managed logistics, warehouses, transportation and customer services. Directing, optimizing and coordinating full order cycle.➔ Analysis: created the decision-making… Show more Wine and Spirits Logistics Department➔ Relationship Management: created a set of networking among stakeholders, successfully negotiated the business terms and conditions of work with both European producers and CIS distributors, developed CRM, built relations with both clients and contractors.➔ Logistics: Planned and managed logistics, warehouses, transportation and customer services. Directing, optimizing and coordinating full order cycle.➔ Analysis: created the decision-making tools for developing business indicators through research and persistent analysis.➔ Project Management: strategically planned and successfully managed all aspects of the project execution, maintenance of budget for ongoing engagements.➔ Technology and Innovations: developed a number of recommendations for a new digital platform on Oracle base such as tagging rules, architecture for platform, writing rules and requirements, tested it and optimized.➔ Leadership: trained and mentored of junior officers. Show less
Veronika Busel Skills
Veronika Busel Education Details
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Executive Mba -
Wine Management -
Wine Management -
Wine Management -
Level 3 -
Ipm Business SchoolMarketing -
Belarus State Economic UniversityEconomics
Frequently Asked Questions about Veronika Busel
What company does Veronika Busel work for?
Veronika Busel works for Wine Travel Awards
What is Veronika Busel's role at the current company?
Veronika Busel's current role is Wine & Spirits | COO | MBA Candidate.
What schools did Veronika Busel attend?
Veronika Busel attended Isag – Instituto Superior De Administração E Gestão, Université De Bordeaux, Universidade Do Porto, Universitat Rovira I Virgili, Wine & Spirit Education Trust, Ipm Business School, Belarus State Economic University.
What skills is Veronika Busel known for?
Veronika Busel has skills like Marketing Strategy, Brand Management, Marketing Communication, Marketing Research, Public Relations, Team Building, Wines And Spirits, Wine, Spirits, Leadership, Luxury Goods, Brand Ambassadorship.
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Veronika Busel
St Petersburg, Fl -
1busel.nl
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