Veronique Werz Email and Phone Number

-Led a team of five marketers to develop and implement multi-channel marketing campaigns responsible for generating over $100MM in annual home sales-Designed and led marketing campaign for annual Granville Home of Hope fundraiser, which secured over $5MM in donations over 7 years-Managed the production of property listings, virtual tours, print collateral and campaign promotions to enhance property visibility and increase lead generation by over 40% YoY-As part of the leadership team, collaborated with cross-functional departments to ensure alignment of marketing efforts with business goals-Managed placement, frequency and tracked ROI of paid advertising initiatives (social media, digital advertising through geofencing, TV, radio, billboards, signage, direct mail, eblasts)-Analyzed customer insights, consumer trends, market analysis, display advertising, Google search advertising, and marketing best practices to develop buyer personas for a tailored ad approach-Created and implemented company social media sales agent strategy to increase agent visibility and brand exposure

-Raised the social media profile of the business to be recognized as a valued and key member of the community by increasing profile visits and audience engagement resulting in a milestone goal of over 50K followers-Wrote, edited, filmed and published all social media content (feed, stories, reels)-Executed dynamic marketing campaigns by refining content strategy and incorporating interactive media to enhance campaign performance for target audiences across Facebook, Instagram, Pinterest and LinkedIn achieving an organic reach of over 1MM users and 6.5MM paid impressions, a 35% increase YoY-Served as the principal marketing and public relations representative of the business by participating in dozens of television interviews, speaking engagements, award ceremonies, video commercials, and more-Maintained and developed relationships with key external contacts, high profile dignitaries, business owners and the community at large

-Developed and curated engaging content for social media platforms-Assisted in the creation and editing of written, video, and photo content-Attended a wide range of events and produced live social media content-Master planned all company events of different sizes and purposes from concept to completion-Served as the main contact internally and externally for all media queries, wrote press releases, media announcements, speeches and coordinated all publicity opportunities with CEO

A series which presents international renowned pianists to Valley audiences since 1972 -- I assist with promotional mailings for all events and make contacts with potential donors/sponsors. At each event I assist in various capacities including box office, post-concert receptions and hospitality.

Manage Brand Chicks monthly promotional efforts; schedule and deploy e-blasts, manage and post to social media accounts for multiple clients, track social media engagement and analytics, research and submit speaker proposals to events and research new ways to build brands via social media.

Tasks include servicing existing accounts, as assigned, and soliciting new accounts by making cold calls and professional presentations, greeting walk-in customers, answering their questions and explaining the advertising brochure and fliers, answering the phone and replying to e-mails, directing and walking advertisers through the advertising website pages on The Collegian Online, and writing up classified and local insertion orders and collecting advertising fees.

Tasks included interviewing people in a wide range of circumstances, writing copy for publication on a tight deadline and building contacts and sources for use in future stories.

Create content for TALK social media platforms (Facebook, Twitter and Instagram), assist with managing TALK WordPress blog website and coordinate/plan socials and events for TALK members.

In Spring 2013, I assisted AT&T U-Verse and Music Choice to promote brand awareness through social media and word-of-mouth. In collaboration with the event services manager from Cenergy, based in New York, I coordinated an event that took place on Fresno State's campus.In Fall 2013, I promoted awareness for the Entrepreneur Mentor Program (EMP) which is a program offered by the Lyles Center for Innovation and Entrepreneurship. My account executives and I came up with various ideas on how to effectively promote the program and as a result highly succeeded in getting the word out to students. We established a marketing campaign that consisted of six events that we hosted on Fresno State’s campus.

Promoted awareness for American Medical Oversees Relief non-profit. I executed ideas into action per satisfaction of the client and helped come up with ideas for the client's specific needs to implement their goal.

In an overview of the case and campaign studies that were executed for the Fresno/Clovis Convention and Visitor’s Bureau, a group and I performed and implemented various projects to promote strategic methods to improve social media and the overall online presence of the bureau.

Duties and responsibilities include collecting member dues; forwarding dues to the International Office in coordination with the secretary and maintain accurate financial records throughout the semester.

Assist in writing and/or researching media releases on news and events occurring in the District, write articles for the district newspaper CUSD Today published by CUSD and distributed to almost 30,000 households per month, assist in event coordination and execution for community and school events, assist in audio video projects for use within the district and/or on the web, assist in research and survey projects used to develop communication plans, perform general clerical duties such as filing, answering phones, etc., and assist in developing and maintaining the District and school web and social media sites.

Participated in a hands-on reverse mentoring research project including mentoring non-profit public relations professionals regarding social media.

Through my public relations writing course, a partner and I completed numerous public relations projects for the travel agency. We created a fact sheet, web page revision, promotional flier, social media audit and recommendations, social media content, news releases, website audit and recommendations, blogs, a radio commercial, and a promotional video.

I took the role as co-chair in planning and coordinating the First Amendment Celebration which took place on Fresno State’s Campus. I assisted Associate Professor Betsy Hays with producing detailed proposals for the event, agreeing to and managing a budget, securing and booking a suitable venue, coordinating venue management, caterers and equipment hire, identifying and securing speakers/special guests, planning room layouts and the entertainment program, coordinating with marketing and PR colleagues to promote the event, cleaning and reorganizing the venue efficiently post-event, and evaluating the celebration's successes and challenges. The event was presented by Fresno State's Communication and Mass Communication and Journalism Departments, The Fresno Bee, The Maddy Institute and was funded by the Fresno Regional Foundation.

Assisted with coordinating the development, planning, implementation and execution of fundraising events for the Saint Agnes Foundation. Tasks included coordinating silent/live auctions, contacting vendors and placing orders, mailings, usage of Raiser's Edge program and event set up/clean up.

Tasks included serving the general public by selling event related tickets, cash management and compliance, operating credit card equipment, responsible for customer service and general area cleaning, supporting marketing and promotional projects for ticketed events, over-the-counter ticket sales, assisting patrons and answering questions in response to inquiries about shows and events, responsible for closing the box office, including preparation of cash box.