Veronica Villalpando Email & Phone Number

New York, Ny, Us

New York, United States

New York, Ny

We set off in 2020 with a mission to build brands with purpose that disrupt categories and create value for people.

Greater New York City Area

• Head of social, growth, influencer and go-to market strategies for this $40M EdTech DTC platform.• Developed comprehensive strategies that led to: increased conversion (by 250%), engagement (by 274%), impressions (by 162%), brand awareness and site traffic (by 45%).• Led all aspects of strategy and implementation of digital, native and content marketing, influencer marketing, and $5M paid media marketing budget.• Led all aspects of reporting and dashboards for marketing programs, communicating core information to Executive Leadership, Marketing, and PR/Comms teams.• Analyzed performance and made both real-time and long-term recommendations for optimizations.• Led all aspects of quality and development of creative briefs and agency briefings as well as asset briefs to drive concept to content, seamlessly connecting social to the full digital ecosystem. • Led a team of 18 direct reports.• Developed the go-to-market and growth strategy for Wunder (a free, first-of-its-kind information resource and community app for parents raising children who learn and think differently)

New York, Ny

• Developed global digital, native, social, CRM and influencer marketing strategies that led to increased brand awareness by 300% for this enterprise machine learning platform.• Worked closely with the product team to identify client opportunities and developed U.S. go-to-market strategy that included social marketing, influencer & partner marketing, PR, paid media, channel, digital, and experiential marketing.

New York City

Grew revenue by 400% in three years by building Grey’s successful digital, social media and influencer marketing portfolio. Led account management team on a $10M+ client list, directed a team of 10, and exceeded performance goals by 200%.• Created integrated marketing strategies (social media, content, TV, radio, & OOH) for Bacardi, Downy, Häagen-Dazs, GSK plc, Lean Cuisine, National Parks Foundation, NFL, Nestlé, Pandora, & Shell Oil• Oversaw 10+ $50k - $2M international integrated advertising production campaigns for 15 different brands (productions included broadcast TV commercials, content marketing, and influencer collaborations)• Built Nestlé brands' social media and influencer strategy and secured a seven-figure contract as their agency of record• Developed a $7M pipeline of potential revenue opportunities with seven Nestlé referrals • Led the digital launch of Stouffer’s $1bn Modern Cooking brand• Oversaw partnerships and campaign launches with celebrities and artists that were brand-right for each client. • Awarded Bronze and Shortlist, Cannes Media Lions 2017: Nestlé’s first entry to the Cannes Lion International Festival of Creativity. Selected for creative excellence out of 30,000 submissions from 90 countries.• Analyzed performance and made both real-time and long-term recommendations for optimizations.• Led all aspects of quality and development of creative briefs and agency briefings as well as asset briefs to drive concept to content, seamlessly connecting social to the full digital ecosystem.

New York City

• Led the global digital, social and influencer strategy for TRESemmé, a $200M Unilever CPG.• Led content production and community management team across Facebook, Instagram, Pinterest, and YouTube.• Led the strategy and execution of a $2M go-to-market strategy for Mercedes-Benz Fashion Week.• Advised clients on go-to-market strategies for markets around the globe.• Analyzed performance and made both real-time and long-term recommendations for optimizations.• Led all aspects of quality and development of creative briefs and agency briefings as well as asset briefs to drive concept to content, seamlessly connecting social to the full digital ecosystem.

New York City

• Led brand marketing, advertising and content strategy for L'Oréal Paris’s $40M U.S skincare portfolio.• Led marketing campaigns focused on four product lines: Age Perfect, Revitalift, Sublime, and Hydra Genius. • Led integrated product launch campaigns that included digital, brand, influencer, TV, and email strategies.

New York, Ny

Built global brand awareness for Dove, a $1.5B Unilever personal care/beauty brand. Led a cross-functional and account management team of 7 to design brand positioning & advertising strategies for three key markets: • Developed nations: Europe, North America• Developing nations: Brazil, Russia, India, China (BRIC)• Emerging markets: Africa, Asia, Middle East• Led successful global brand and influencer marketing and product launch strategies.• Led integrated campaign development - channels included Broadcast TV, radio, print, OOH, Social (Facebook, Instagram, Pinterest, and YouTube), digital and experiential for all markets.• Ensured brand identity and messaging was effectively communicated across all touch points: digital, social, in-store merchandising, packaging, and events across every global market.• Led a cross-functional team of 7 account executives, 5 creatives, and 4 producers. • Analyzed performance and made both real-time and long-term recommendations for optimizations.• Led all aspects of quality and development of creative briefs and agency briefings as well as asset briefs to drive concept to content, seamlessly connecting social to the full digital ecosystem. Our repositioning strategy in developed and developing nations boosted brand performance rating from “Weak” to “Outstanding” in one year, and our “affordable beauty product” advertising strategy doubled Indian market share in less than two years.

Education record

Bachelor Of Arts - Ba