- Use a user-centred approach to identify and design improvements to the user experience taking into account business requirements, project goals and needs of the target audience.- Conducted heuristic analysis and prioritised features based on business requirements, project goals and target audience.- Defined research objectives and recruited 6 participants to gain feedback, analysing data to identify patterns and insights.- Used insights from the user research and analytics to inform design decisions.- Conducted A/B usability test with high fidelity mockups to evaluate the effectiveness of the different design solutions.- Used insights to make iterative improvements and finalise the design.

Using the user-centered and design thinking design process, I designed 3 responsive digital applications for desktop & mobile applications. The three applications I designed: - a mobile app to assist with vocabulary learning, - a responsive webapp to help users achieve their health and wellness goals. - a responsive webapp to help users find their dream property.The Design Thinking Process:•Conducted comprehensive research (user interviews, competitor analysis) to identify user pain points and define the problem landscape.• Developed user personas, stories, journey maps, and flows to clearly articulate user needs.• Conceptualized effective information architecture through sitemaps and card sorting.• Designed low to high fidelity wireframes using a range of tools (pen & paper, Balsamiq, Figma).• Validated design solutions through usability testing of clickable prototypes (Marvel, Figma).• Incorporated feedback and insights from testing results (affinity mapping, rainbow spreadsheet).• Conducted preference testing and integrated relevant feedback.• Created moodboards and UI styleguides to guide the visual design.• Finalized visual design by focusing on key elements (typography, grid, UI elements).• Delivered assets for implementation through handoff with Zeplin.• Acquired fundamental UI design skills (responsive layouts, UI elements, visual hierarchy, spacing, design patterns, icons, typography, color, imagery, style guide).

During my parental leave:- A1-B2 German.- Business Sustainability Management Certificate.- Volunteered and organised donations for children’s home in Manila.- Volunteered at a fundraising startup based in the Philippines, helping to write funding proposals for social impact organisations. - Mindfulness Meditation Teacher Training Certification (ongoing).

- Utilized effective communication strategies to increase social media engagement for an environmental startup, resulting in a harmonized outreach plan.- Demonstrated strong writing and research skills by producing educational content to raise awareness on environmental issues.

- Collaborated as part of a cross-functional team to implement a pilot project over one year that increased farmer income by 100% by project completion. Responsibilities included engaging and managing consultants, analyzing and writing reports, and conducting stakeholder meetings. ̧-Performed extensive qualitative research with governmental & over 20 private sector stakeholders to compile four in-depth case studies, the basis on which the first Inclusive Business Accreditation in Asia was createdμ ̧ Responsible for holding presentations and talks on Inclusive Business in the Philippines resulting in increased private sector engagement in poverty reduction. ̧

- Conceptualised and drafted project proposals for pilot programs which successfuly recieved over $1M USD in funding from development and strategic partners over 6 months. - Conducted a comprehensive analysis and presented a report on private sector CSR involvement in Kenya, offering strategic recommendations to increase their impact in poverty reduction and facilitating the implementation of key policies within the Kenyan Government.• Crafted an internal strategic document to clarify the scope and focus areas, leading to a more effective and targeted approach in improving inclusive economic growth policies for the Kenyan Government.

- Worked closely with cross-functional teams to conduct qualitative research, facilitating workshops and meetings with clients to communicate insights and build consensus, resulting in improved company culture.̧- Developed a brand architecture, visual design, and go-to-market strategy, leading to increased customer adoption and retention.