-Identify trends and insights, and optimize spend and performance based on the insights. -Design and implement appropriate marketing strategies & structures in order to ensure the effective strategic positioning and visibility -Train, appraise, supervise, support, develop, promote and guide qualified personnel, for building effective Marketing team -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. -Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI). -Manage marketing campaign strategy and content development and delivery across multiple web sites and other digital channels. -Developing and integrating content marketing strategies.

- End to End execution of marketing projects and campaigns, including idea generation, creation of collateral, distribution of collateral in various media and measurement and analysis of impact. - Execution of Search Engine Optimization on a continuous basis.- Execution of Social Media Marketing efforts.- Creation and execution of SMS and Email based marketing campaigns.- Continuous review and active management of website and other online assets.