Xianzhen Deng Email & Phone Number

Shanghai, China

Chicago, Il, Us

# Business Intelligence- Visibility: design and manage reporting matrix for commercial teams, such as GMV / POS sales, trade expense, SKU pricing & margin, distributor inventory & sellout, wholesaler & retailer performance, sales force effectiveness, demand forecast & order.- Regular tracking & diagnosis for key control points: sellout & order, city & distributor sales performance, key SKU sales & margin.- Ad-hoc analytics for performance diagnosis or business simulations.- Data governance: coordinate commercial data pipeline; drive alignment of cross-department metric and dimension definition.# Annual Operational & Financial Plan (Topline)- Evaluate market mature & fair share potential, build & drive alignment on organic growth model.- Facilitate strategic growth pillar definition thus full AOP structure. - Consolidate AOP pillars & new product development gross sales and trade investment plan, tactics and organization requests; refine & align AOP with leadership, and connect to financial output.- Build product mix & price assumptions, adjust with TM / NPD / RTM / supply capacity, and thus variable cost and gross margin budget.# Sales & Demand Planning- Monthly financial forecast: consolidate region / channel monthly rolling topline forecast, validate with various data and business initiatives, and bridge region and leadership on target setting.- Demand planning governance: validate category & pareto SKU forecast with financial target; manage demand of SKU for strategic growth, and followup diagnosis of sales / distribution / sellout.- Weekly and month commercial reviews: manage quantitative part of regular review flows.

Hong Kong, Hk

# Customer Data Leverage- Data platform: integration user behaviors like transactions, interactions, WiFi and WeChat geolocation.- Direct marketing capability: customer segmentation combined of RFM and activeness, for user operations.- Customer insight: data exchange with 3rd party to understand persona & lifestyle of Jingan Kerry Center’s customers, to support positioning and leasing decisions.# Analytics- Business prediction: model the retail contribution of a major landscape to Pudong Kerry Parkside, to simulate 5Y retail sales of category & stores, thus leasing tactics.- Reporting: covering user program performance, and shopping mall WiFi analysis.# CRM Program- Supervise research & service design, align headquarter & local team expectations and build the roadmap, and track project launch.- Build KERRY ON member online product, managing information & UE design, and product iterations.

New York, Ny, Us

(Robin8 was a start-up featuring algorithmic social media KOL recommendation for brands & agencies)- Recruit a web and a data engineering team. Manage requirements, development, and to-B product.- Build ETL process for social media content classification & scoring, ingesting large volume crawler / API data, and enabling instant KOL search.

Denver, Co, Us

# Digital Analytics- Social listening: track social media behavior of 5 VF brand (The North Face / Vans / Lee / Wrangler / Kipling), to quantify online brand health, and summarize leads for merchandizing & eCommerce operation.- Web analytics: manage TNF official site analytics, to optimize conversion (together with media team, cost per registration from 200+ RMB to 30+), and test user acceptance of design/function iteration.# CRM Analytics- Analyze member transactions to formulate personalize communication window, and next best offer (basket association, and purchasing path). Response rate x2 times more than non-personalized blast.# Digital Capability Building- Drive TNF and Lee’s Tmall store opening, TP selection, and merchandizing pillar in first year double 11 project. Achieved 150% sales target in double 11.- Manage TNF China official site development and iteration. Research omni-channel solutions for retail brand, such as cross-channel inventory management, user data management, and 3rd party data exchange.

Denver, Co, Us

- Market sizing: build market holding capacity model for VF brands by modelling retail factors, as reference for city level distribution plan.- Retail planning: implement annual store distribution & sell-through planning process, to strengthen revenue growth (~90% wholesale at that time) with a retail angle.- Competitor intelligence: covering organization, product, marketing initiatives, and store distribution. Facilitate monthly sharing, and support quarterly strategy review.

Leuven, Be

- Supply chain planning optimization: standardize supply chain planning workflow & data (demand, finished goods, MRP), connecting & enabling visibility of 1000+ sales office and 40+ breweries.- Safety stock management: implement nationwide inventory visibility & safety stock algorithm, reducing company inventory by 10%+ (with un-reduced service level).- Capacity planning: automate capacity planning model, enable prompt iteration of annual production budget.

Boston, Massachusetts, Us

- Document business situation in Anheuser-Busch InBev’s supply chain.- Build the tool kit to standardize data flow from sales to supply planning.

San Jose, Ca, Us

- Build a chargeback auditing tool, to consolidate user information & evidences from various sources and display as a whole to operation team, to standardize the flow and reduce tremendous manual work.

Norwalk, Ct, Us

- Discover fraud behaviors using tree & rule based algorithm, and summarize finding & suggestion to risk management team.- Build credit card approval tool, to automate fraud detection rules & standardize operation flow.

Redmond, Washington, Us

- Offer consulting to web developers. Implement internal ticketing system for leads management.

Msci, Machine Learning

Bsci, Computer Science