I am an all round adaptive marketing and business professional with over 20 years of experience working with global brands and leading agencies. I hold a Bachelor in Business Administration, a Postgraduate Degree in Management and Digital Marketing, and a degree in Sport and Health Coaching. Fluent in English, Spanish, and Italian, I have excelled in strategic roles at renowned companies including The Coca-Cola Company, Red Bull, Leo Burnett, Wunderman, Young & Rubicam, and Ipsos.Throughout my career, I have demonstrated expertise in marketing, communication, event marketing, business development, and market research. I have held operational and managerial positions such as Regional Trade Marketing Manager for The Coca-Cola Company's Central America Division and Country Manager for El Salvador. I have successfully led multidisciplinary teams, delivering impactful communication and business results for brands like Head & Shoulders, Pampers, and Walmart.As a freelance consultant professional, I have provided my extensive knowledge to numerous clients, including Red Bull, Colgate, and Cinemark-Hoyts. My work at Ipsos involved leading a groundbreaking market research project in Argentina, utilizing innovative neuromarketing methodologies.In addition to my professional achievements, I am dedicated to volunteer work in the sport field, having served as a Team Leader at the EVS Youth Olympic Games in Buenos Aires 2018, and contributed to media and press operations for the Paris 2024 Olympic Games, UCI Cycling World Championships Glasgow 2023, and World Skate Games Argentina 2022.Also helps nonprofit sport organizations in Italy and in several Latam Markets. My key skills include strategic planning, digital marketing, design thinking, negotiation, project and team management, and team leadership. My diverse background and proven track record make me a valuable asset to any organization seeking operational and/or strategic marketing, organizational and communication expertise.
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Cco And Co-FounderBoldifySpain
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Senior Marketing ConsultantMot Strategic Marketing 2011 - PresentMOT is my professional endeavor dedicated to driving results in Operational and Strategic Marketing as well as in Sports and Wellbeing. I add value to numerous companies and brands by serving as a bridge connecting organizations and individuals in their pursuit of transformation. My mission is to guide them toward becoming the best version of themselves by opening new possibilities and facilitating informed decision-making.I empower diverse stakeholders to gain awareness, define their purposes, and achieve their goals. My ultimate aim is to foster healthier, longer, more sustainable, and happier lives for all. I seamlessly integrate into any organization, contributing to resolving business problems, uncovering relevant insights, developing effective strategies, and creating impactful marketing programs to overcome challenges at various Moments of Truth (MOT).My approach centers on Human-Planet design-centric thinking, developing insights, strategies, ideas, and creative solutions for diverse stakeholders.Clients: Pura - Red Bull - Triskelactive - Fitnet S.A (for Polar) - ZonaIV (for Universo) - My Special Book - Biogénesis Bagó - Taquion (For several brands) - Crehana Educational Platform - WeareSeeds (for Danone Dairy) - Rower Bicycles - Rodando Futuros (Non profit Sport Project)- Casarsa della Delizia Turismo e Cultura among others.By leveraging my extensive experience and innovative thinking, I strive to make a meaningful impact on every project and collaboration. In addition to my professional role I also manage my young sons athletes career’s in this transition moment before professionalism. Also I am dedicated to volunteer time and experience in the sport field in big world events. I have served as a EVS Team Leader at Youth Olympic Games in Buenos Aires 2018; UCI Cycling World Championships Glasgow 2023, World Skate Games Argentina 2022 and and contributed to media and press operations for the Paris 2024 Olympic Games. -
Customer Development DirectorIpsos 2018 - Jan 2020Argentina -
Client Service Director NeuroscienceIpsos Mar 2018 - Nov 2019Argentina
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Managing Director - LabstoreVmly&R Commerce Jun 2014 - Mar 2018Develop the Shopper Marketing Business for the LabStore with focus in Argentina. (LabStore was the a Global WPP Company specialized in the Shopper & Retail disciplines, now VML ecoomerce).LabStore brought together a rich mix of cultures, companies and skills. With three things in common: an absolute passion for retail, an obsessive focus on the shopper, and a desire to create true Shopper ChemistryTM. -
General Account DirectorSaatchi & Saatchi X Jan 2010 - Jun 2011Mission is to improve shopper´s lives.We focus our talent (creative, planners, industrial designers, copy writers, account service) with this mission in mind, every time we have a new assigment.We are very passionate about what we do and we are looking for deliver the right client solution. -
Marketing Manager South ClusterGroupe Seb Jan 2009 - Dec 2009Develop strategic marketing plans for the company brands -
Marketing Services DirectorLeo Burnett Jan 2008 - Dec 2009· Responsible for the business results of ARC (the marketing services arm of Leo Burnett) · Identify new business opportunities within the areas of Shopper, Digital and CRM Marketing in the current Leo Burnett portfolio. Generate new business accounts. · Assign and lead motivated working teams · Advice and act as a consultant in terms of Shopper Marketing for the Latin-American markets -
Marketing Development ManagerThe Coca-Cola Company Dec 2004 - May 2007· Responsible for the whole operation's business results of El Salvador · Generated to stabilization of business volume, after 4 years of decline · Implemented a defense plan against price brands · Launched flanker brand to protect business against low-priced competitors · Contributed to the design and execution of massive consumer promotions, channel-specific promotions and trade activities for our brand portfolio · Negotiated business plan and budget with bottling partner (SAB Miller) -
Divisional Trade Marketing ManagerThe Coca-Cola Company Aug 2002 - Dec 2004· Responsible for the Trade Marketing Plan for the Latin Center Division · Developed the execution standards for each specific channel · Developed the strategic communication plan to ensure adequate communication with shoppers in each channel · Supported and guided the bottlers in the channel business process · Re-segmented distribution channels based in consumption occasions and commercial importance for SAB Miller in Honduras · Transferred best practices among the countries of the division · Identified research requirements and conducted specific studies · Negotiated with suppliers to achieve benefits for all the Coca Cola system.
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Trade Marketing CoordinatorCervecería Y Maltería Quilmes May 2001 - Jul 2002· Responsible for the Trade Marketing Plan for the CMQ brands Quilmes - Heineken - Andes - Eco de los Andes · Developed trade marketing activities to achieve business results · Developed the execution standards for the channels · Conducted ad hoc research to understand execution variables -
Assistant Brand Manager MarketingCervecería Y Maltería Quilmes Jan 2000 - May 2001· Responsible for managing Quilmes brand marketing budget for the NEA, NOA and Centro Sur Region. · Developed consumer promotions, trade and sales force marketing activities · Responsible for analysis of quantitative studies · Store Audit: Market Share, Distribution (weighted and simple), Nielsen's (multi variable analysis of sales volume, i.e.: as a function of cold equipment placement) · Responsible for creating and managing the marketing plans for the sponsorship related with Quilmes and TC 2000
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Assistant Marketing ManagerSmithkline Beecham Jan 1997 - Dec 1999· Responsible for implementing and monitoring the Vaccines Marketing Plan · Responsible for analysis of quantitative studies: i.e.: IMS · Organized new product launching · Developed sales force communication and training materials
Verónica Cano Education Details
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Digital Business -
Business Administration -
Business Administration And Management, General -
Health And Wellness, Coaching -
Iurp Instituto Universitario River PlatePhysical Education Teaching And Coaching
Frequently Asked Questions about Verónica Cano
What company does Verónica Cano work for?
Verónica Cano works for Boldify
What is Verónica Cano's role at the current company?
Verónica Cano's current role is CCO and Co-Founder.
What schools did Verónica Cano attend?
Verónica Cano attended Universidad De Buenos Aires, Universidad De Ciencias Empresariales Y Sociales, Incae Business School, Institute For Integrative Nutrition, Iurp Instituto Universitario River Plate.
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