Vesna Cremona Email & Phone Number

New York, Ny, Us

New York, United States

Tied to our core values of culture development, participation, and contribution — as well as tying community to commerce, and profit to purpose — our collaborations started in 2021, bringing together art, fashion and communications that have social impact. • Founded and developing AMER_ICAN — a project on empowerment and our shared identity as Americans• Featured AMER_ICAN project in an online article for Soho House’s Private Member Club of Entrepreneurs• Featured in an Art Insider article on how brands should tie in their voices to create a culture with their audience• Leading and creating all events, marketing strategies, activations, and brand visuals in collaboration with localtalent & national brands• Built social media engagement from the ground up to 200+ impressions per post in just 9 months of operation

January 2023 — AMER_ICAN Collaboration with Informa for Project Fashion Trade show- AMER_ICAN speaking engagement on diversity in fashion campaigns and brands' social media expand from featuring product only to community and audience participation

July 4th 2022 — AMER_ICAN Collaboration with Times Square Alliance and Tolerance Poster Project- Tolerance Poster Project features renowned artists from around the world illustrating the meaning of the word TOLERANCE- First poster was created by an icon of contemporary design, Milton Glaser, and the logo for the project- Posters were exhibited in Father Duffy Square over the barricades, illustrating the theme of "Should barricades divide us or unite us?”September 2022 — AMER_ICAN Collaboration with Informa Group for Coterie Fashion Trade show and Arcadia Earth- AMER_ICAN had 3 screens speaking to the theme of social sustainability – how brands impact communities- Took part in a speaking engagement on social sustainability and non-monetary metrics for investors- AMER_ICAN took part in furthering a Zip Code initiative compelling brands to donate their surplus and overstock October 2022 — AMER_ICAN Collaboration with Miami International University of Art & Design & DK Display- Masters Students in the Art and Fashion departments produced posters on the theme of Tolerance along with matching garments, linking the two mediums- Now, the exhibition is at DK Display — a company that produces mannequins for the Met Gala and other top fashion brands- Avessa Magazine in Miami featured the story and student work December 2022 — AMER_ICAN Collaboration with Mana Contemporary for Art Basel Miami- AMER_ICAN was given a second wall in Wynwood by Mana Arts for a mural- A well-known graffiti artist painted the mural with its theme of "tolerance"2022 was also the year of the brand product collaborations:- One with Sanctuary Clothing on AMER_ICAN t-shirts - One with the Jackson Sisters on AMER_ICAN bags

July 4th 2021 — AMER_ICAN Collaboration with Times Square Alliance, Clear Channel and The Female Quotient- Over 48 hours, 7 collab campaigns were featured one by one at the top of the hour on a prime billboard spot in Times Square billboard- The event was organized in Father Duffy Square, celebrating NYC and our collective comeback featuring different local artists and speakers including: Rebecca Moses, Mark Solomon, Janice Wilkins etc.August 2021 — AMER_ICAN Collaboration with the FREE STORE 15104- An AMER_ICAN initiative in association with the then-Second Lady of PA, Gisele Fetterman, wife of Senator John Fetterman- Collaborated individually with each of the following brands to donate samples to FREE STORE for underprivileged youth: Sanctuary Clothing, Diplomacy Worldwide and Walter Baker- This was also featured during the July 4th billboards in Times SquareSeptember 2021 — AMER_ICAN Collaboration with Fashion Brand A.L.C.- An in-store shopping and photo exhibition for unprivileged youth & the FREE STORE 15104- The collab event generated $20k in sales onsite. A.L.C. matched the $20k of sales in the form of a clothing donation and fashion manufacturer Chinamine USA donated 500 samples of clothing all back to the FREE STORE 15104- Developed a creative photoshoot campaign with donated samples for the FREE STORE 15104 which now uses the content to display youth empowerment October 2021 — AMER_ICAN Collaboration with Soho House- Member event focusing on the theme of the New Power In Fashion, as overstock has the power to change lives & positively affect communities- Speakers included: Ellen Kinney, President of A.L.C, Shelley Zalis, CEO of Female Quotient, Rebecca Mosses, Artist/Illustrator, Michelle Spiro, Founder of Furi Sport, & Jennifer Olshin, Partner at Friedman Benda GalleryDecember 2021 — AMER_ICAN Collaboration with Mana Contemporary for Art Basel Miami- AMER_ICAN was given a wall in Wynwood by Mana Arts, painted by muralist Ashley Hoddar

New York, United States

• Collaboration between AMER_ICAN and Tolerance Poster Project for Conduit — a social club from London — on curating the opening of their new space. • Developed key visual messaging concept and marketing strategy for the opening of their Flagship New York City Private Social Member Club• Curated a poster exhibit with art by renowned international artists in partnership with the Tolerance Poster Show• All operations ceased due to COVID-19

Virginia, United States

• Developed ad campaigns, brand messaging, and social media strategy• Opened top US retailers, including top industry target: 4510/Dallas, TX• Opened NY office and ran day-to-day office operations• Created both national and international campaigns and outreach strategies• Oversaw all visual messaging — including tradeshow booth design, invites, ads, etc.• Designed & developed training materials and product line sheets, and trained personnel

Kuwait

• Acquired top US retailers, jewelry stores, and boutiques — including Bergdorf Goodman, NY• Ran outreach to international markets and tradeshows• Ran day-to-day operations — US customs, shipping, carnets, etc.• Consulted on designs for the US market and advertising strategy• Organized a Gala in Milan, Italy, in partnership with Vogue Italia• Organized local events in Kuwait for top-tier clients• Organized private events in New York to increase brand awareness and generate private sales• Spearheaded participation and sponsorship of the Red Cross Gala in Palm Beach, FL

New York, United States

• Increased Bochic brand awareness and launched & built the Miriam Salat brand from the ground up• Placed both brands at top national and international jewelry stores and high-end boutiques• Acquired 42 top national stores for the Miriam Salat brand• Ran store accounts, trunk shows, and trainings• Created sales incentives and marketing programs to increase store performance• Advised both brands on brand and collection design development• Assisted with PR efforts for both brands in Italy, Russia, and Brazil though high-end contacts• Organized and participated in domestic and international trade show• Organized private events for Bochic through high-end contacts to generate private sales

Beverly Hills, California, United States

• Generated and increased national sales through building strong customer relationships• Opened new national accounts in the high-end jewelry/watch industry and maintained existing ones• Managed yearly coop budget and event budgets• Managed all aspects of marketing (visual, operations and merchandizing) for all key accounts• Compiled & analyzed retail sales performance, strategized how to maximize sell-in/sell through goals• Organized trunk shows, presentations and events at high-end retailers, and attended trade shows• Identified new sales opportunities and collaborated on PR efforts• Trained store personnel

Master Of Arts - Ma, Arts Politics

The NYU Tisch M.A. in Arts Politics offers an intimate and intensive one-year experience that expands the possibilities of cultural.

Bachelor Of Fine Arts - Bfa, Art/Art Studies, General

Art/Art Studies, General