Vessela Zaykova Email & Phone Number

A highly creative, technology-passionate, analytical and results-driven strategist with over 15 years progressive experience fostering customer and client relations, boosting sales and conceptualizing marketing campaigns that delight consumers. Highly organized and adaptable to evolving business objectives, with a successful strategic leadership track record in best-in-class dynamic organizations. Driven by metrics and strong problem solving techniques to ensure effective decision making, thriving in a collaborative and innovative culture.VALUE OFFERED:• Award-winning career leading development and launch of global integrated strategic plans for diverse categories, brands, and companies including Royal Canadian Mint, Clorox, L’Oréal Canada, and Mitsubishi Corporation.• Expert in translating business objectives into differentiated, customer-focused projects including customer experience management programs, multi-channel integrated campaigns, new product launch programs, and brand building. Proven success introducing new product segments and product line extensions.• Exceptionally diverse combination of hard and soft skills from software savvy and process methodology to risk management, learning agility, and interpersonal effectiveness.• Unique blend of strategic and creative acuity to fill multiple roles on a small team and interact productively with all departments.• Experienced in brand building with a wide variety of media including video, print, web, and events, with expertise in determining best media channel for delivery of targeted communications.• Proven cross-functional team leadership talent to build consensus amongst all stakeholders and keep projects on track even under difficult circumstances to deliver exceptional results.

Listed skills include Market Research, Marketing Strategy, Strategy, Strategic Planning, and 42 others.