Structure & Fluidity. Analytics & Art. Science & Imagination. STEEL & GRAFFITI (www.steelandgraffiti.com). A Collective of strategy consultants who embrace duality in our approach, but are singular in our ambition to create impact for clients.Specialties: Growth Strategy, Brand & Marketing Strategy, Digital Strategy & Execution, Innovation Strategy, Executive Immersions, Incubation, and Operationalization

Disruptyx attacks every element of the marketing mix with proprietary algorithms, heuristics, tools and technologies to fundamentally change the way marketing works and help marketers bring disruptive ideas to market.

Sample Projects in Media (US and MENA experience):• Global Media Equity Investment Strategy (US client)• Multimedia Growth Strategy (US client)• Music and TV Series Restructuring Plan (MENA client)• Direct Response TV Services Due Diligence (US client)• Textbook Publisher Channel Strategy (US client)• Content Provider New Operating Model (MENA client)• New Radio Station Business Plan (MENA client)Sample Projects in Life Sciences:• Online Retail Strategy And Implementation Development for Rx Drug• Biotech Capabilities-Driven Growth Strategy • Big Pharma Capabilities Driven Growth Strategy• Hospital IT Competitive Benchmarking• Infant Formula Growth Strategy Definition• CMO Innovation/R&D Organization Design • Online Medical Education Due Diligence

• Acquisition Due Diligence: Analyzed marketing, sales, distribution and R&D capabilities of a privately held company to be acquired as an entry strategy into a new $1.3B market segment of the medical devices industry. Developed pro forma financial statements, conducted scenario modeling and evaluated acquisition synergies.• Branding Strategy: Developed brand equity roadmaps for two separate brands within a $32B healthcare company. Conducted brand audits, architectures, vision alternatives and evaluated positioning strategies. Designed quantitative / qualitative brand research and performed segmentation, cluster and factor analyses.• New Product Development: Developed new product concepts and go-to-market strategy for an $11.2B consumer packaged goods (CPG) company to enter a niche segment of a $65B category. Made recommendations on product positioning, branding, pricing, distribution, rollout plans and promotions.• Post-Merger Strategy: Developed post-merger business, marketing, and branding strategies for a $1.6B company acquired by a $69B conglomerate. Responsibilities included developing share of volume and brand architecture frameworks and identifying umbrella positioning for the newly inherited brand portfolios.