Vitaly Mikryukov personal email
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Igniting innovation and transforming challenges into opportunities — that's my passion and expertise. With over 12 years in Creative Problem Solving and 17+ years in Marketing, I'm your go-to Innovation Catalyst.🚀 What I Do:I empower individuals and organizations to break through creative barriers, generating groundbreaking ideas that evolve into sustainable innovations. My unique approach combines cutting-edge methodologies with practical business acumen, ensuring your ideas not only shine but also deliver tangible results.🛠️ My Toolkit:- Design Thinking (DT)- Theory of Inventive Problem Solving (TRIZ)- Creative Algorithms, Frames & Tools (CRAFT)- Jobs To Be Done (JTBD)- Theory of Constraints (TOC)- Lateral Thinking (LT)- Lego Serious Play (LSP)💡 Areas of Expertise:- Creative Problem Solving- Innovation Management- Strategic Ideation- Visionary Leadership- Educational Program Design- Digital Marketing Transformation- Brand Strategy & Management- Facilitation of High-Impact Creative Sessions🌟 What Sets Me Apart:I don't just teach creativity; I ignite it. My workshops and consulting sessions are dynamic, engaging, and tailored to your unique challenges. Whether you're a startup looking to disrupt or an established corporation seeking reinvention, I'll guide you through the maze of possibilities to find your innovative edge.🏆 Impact:- Facilitated 500+ creative workshops across 10+ countries- Authored "Here's an Idea!" — a practical guide to unlocking creative potential- TEDx speaker on "Creativity On Demand"- Co-Developed the CRAFT methodology, now licensed and taught globallyReady to transform your approach to problem-solving and innovation? Let's connect and explore how we can catalyze your next breakthrough!📧 vetas@creativehappens.ru🌐 creativehappens.ru/en
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Brand DirectorRicciColombo, Wp, Lk -
OwnerCreative Happens Jul 2017 - PresentGlobalAt Creative Happens I am driven by the power of creativity. By harnessing a diverse range of problem-solving techniques like Design Thinking, TRIZ, JTBD, CRAFT, TOC, LSP, and Lateral Thinking, I redefine conventional approaches. Here, creativity is the cornerstone, where innovative strategies are the new norm. Partnering with me offers a gateway to generating myriad ideas swiftly, fostering fearless invention, and discovering unconventional solutions to seemingly unsolvable problems. Together, we sift through hundreds of ideas, identifying the strongest ones, mastering brainstorming sessions, and effortlessly launching creative projects of varying complexities, ensuring an indispensable edge in the realm of innovation. -
Academic Board Member, Graduate School Of BusinessNational Research University — Higher School Of Economics Dec 2020 - PresentAs an Academic Board Member at the Graduate School of Business, my role intertwines expertise in leveraging educational technology to foster innovative learning environments with active involvement in crafting and implementing the program "Digital Product Management." This encompasses integrating creative strategies into academic frameworks, nurturing students' creativity skills, and guiding curriculum enhancements to empower future business leaders with both technological proficiency and creative acumen. -
Guest LecturerNational Research University — Higher School Of Economics Jun 2016 - PresentMoscow, Russian FederationAs an invited lecturer, I crafted an intensive curriculum focused on cultivating creative problem-solving skills and enhancing creative abilities through the courses titled "The Ways of Making Creative Decisions: Creative Brainstorm" and "Creative Problem Solving. Methods and tools". These dynamic programs was meticulously developed to foster innovative thinking and advance participants' capabilities in generating creative solutions.
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Chief Marketing OfficerIkra Global Mar 2022 - Aug 2023Dubai, United Arab EmiratesAs the Chief Marketing Officer spearheading the launch of an international branch for our innovative consultancy firm, I steered our positioning as a trailblazer in visionary development on a global scale. Leveraging my skills in team leadership, creative strategy, change management, and a strategic visionary approach, I orchestrated a comprehensive marketing strategy. This involved harnessing creative problem-solving to navigate challenges, and crystallizing our brand identity to resonate with diverse markets, positioning us as leaders in pioneering consultancy services worldwide. -
Head Of Craft Methodology CenterIkra Jul 2020 - Aug 2023Dubai, United Arab EmiratesAs the Head of the Creative Methodology Center I achieved the successful launch of the project and secured a state license for our methodology, marking a significant milestone. Additionally, I spearheaded the development of a structured and comprehensive educational certification program, strategically structuring the curriculum to align with our innovative methodology.
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Member Of BoardYodha Ltd 2013 - Aug 2022Nepal, KathmanduMy involvement spanned the foundational stages, contributing strategic insights and direction that set the course for the company's trajectory. Through collaborative efforts with fellow directors, I facilitated key decisions, leveraging my expertise to guide the startup towards innovative approaches within the realm of Vedic astrology. -
Marketing Team LeadIkra School Of Innovation And Creative Thinking Feb 2020 - Feb 2022Moscow, Russian FederationAs the Marketing Director I've fostered an environment of innovation and forward-thinking strategies. Leveraging my skills in team leadership, creative and digital strategies, and marketing expertise, I've cultivated a culture that nurtures creativity. Through innovative marketing initiatives and strategic brand management, I've pioneered projects that transcend boundaries, utilizing humor and creative problem-solving to drive impactful strategies, fostering an ethos of continual innovation within the educational landscape. -
AuthorEksmo Nov 2019 - Mar 2021Crafted and published a captivating training manual titled "Here's an Idea!" designed to ignite and nurture creative thinking. This innovative book serves as a catalyst for unlocking imaginative potential, offering dynamic exercises and insights tailored to spur boundless creativity. -
Digital Marketing DirectorKnight Frank 2016 - 2017Moscow, Russian FederationAs the Digital Marketing Director at Knight Frank, I've orchestrated a team, leading with a blend of strategic prowess and a touch of humor to foster an innovative environment. My expertise in digital strategy and marketing has driven impactful initiatives, steering brand management and crafting comprehensive marketing strategies. Through adept project management, I've navigated diverse projects, especially excelling in email marketing campaigns, harnessing their potential to amplify our brand's reach and impact within the industry. -
Digital Marketing DirectorKalinka Group 2015 - 2016Moscow, Russian FederationCrafted an all-encompassing enterprise-level digital marketing strategy, delving into content and web marketing, alongside various demand generation tactics. Initiated and continually enhanced a vibrant web presence, meticulously optimizing every facet — from information architecture, navigation, keywords, and meta-data to captivating messaging and compelling visual media — to ensure an engaging and effective online footprint. -
Chief Marketing OfficerProvereno.Ru Llc 2014 - 2015Moscow, Russian FederationAs the CMO of a pioneering residential real estate startup, I navigated the dynamic landscape of marketing with precision and passion. My focus spanned online marketing strategies, encompassing SEM, SEO, CPC, CPA, SMM, email-marketing, A/B testing, and MVT, aiming for a robust digital presence. Additionally, I prioritized customer relations through CRM, loyalty programs, and NPS methodologies, ensuring a client-centric approach within the competitive real estate landscape.
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Marketing AdvisorPredanie Charitable Foundation 2013 - 2015Moscow, RussiaAs a marketing advisor at a charitable foundation, I orchestrated impactful strategies, directing a focused approach in online realms encompassing SEM, SEO, SMM, and email-marketing. I played a pivotal role in refining brand positioning, aligning it with the foundation's altruistic mission. Additionally, I spearheaded the development of a mobile app, leveraging technology to amplify our outreach and facilitate greater engagement, contributing my expertise to drive meaningful impact within the sphere of social responsibility. -
Marketing Director«Eurookna» Llc 2013 - 2014Moscow, RussiaLed and executed comprehensive marketing strategies, overseeing a 15-person team and managing budgets. Drove both online and offline marketing initiatives, mastering diverse channels including SEM, SEO, CPC, CPA, SMM, email, and mobile marketing, with a sharp focus on A/B testing and MVT. Championed CRM and loyalty programs, optimizing brand positioning through data-driven insights, emphasizing metrics like CR, CTR, CPO, REV, LTV, and ROMI. Proficient in design, contributed to rebranding, corporate identity, and an extensive array of marketing materials, including flyers, banners, viral videos, and numerous landing pages.
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Marketing AdvisorOut Of Cloud 2013 - 2014Moscow, Russian FederationAs an advisor at an email-marketing startup, I provided pivotal guidance, offering expertise in marketing strategies, online business models, and effective go-to-market approaches. My role included mentoring the team and contributing insights to product development, aiming to drive the company's success within the competitive digital landscape. -
Head Of MarketingApit Jsc 2011 - 2013Moscow, RussiaAs the marketing director, I sculpted a vibrant department from its inception, fostering a culture of motivation and innovation. I orchestrated multifaceted promotional campaigns, delving into the intricacies of SEO, SEM, SMM, SMO, CPA-marketing, email-marketing, and RTB, while refining our approach to traffic management and sourcing. Initiating a groundbreaking B2C loyalty program with cards and QR codes, I cemented customer engagement. Moreover, I proudly steered the successful launch of four startups spanning Digital Signage, ecommerce, B2B-SaaS, and social media, while orchestrating a dynamic PR blitz, ensuring the company's presence across TV, press, and the digital realm with 15 impactful announcements annually. -
Marketing DirectorVisiosmart 2011 - 2013Moscow, RussiaAt a dynamic digital signage startup, I spearheaded the launch strategy, leveraging pre-launch analytics for a robust start. From brand development and naming to crafting comprehensive marketing strategies, I drove initiatives for online and offline presence. I also managed budgeting while overseeing diverse marketing channels, including SEM, SEO, SMM, print campaigns, and promotional events, ensuring a strong market foothold. -
Project ManagerAvk Media 2008 - 2011Moscow, RussiaPioneered and championed innovative projects (egenius.ru, vnakate.ru, ytayta.com, maybenext.com), collaborated in brainstorming website concepts, presented groundbreaking ideas to Holding owners, partnered with diverse subcontractors, orchestrated impactful seminars and conferences, initiated media coverage for newsmakers, collaborated with information sponsors, and excelled in copywriting for slogans, naming, and marketing tests, infusing each task with passion and dedication.
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Chief Editor, CofounderSeodigest.Ru 2008 - 2011Russian FederationLed information policy, shaped external and content concepts, collaborated with bloggers and freelancers, negotiated with advertisers, engaged partners, participated in conferences, liaised with agencies for publication, orchestrated online events, and maintained a dedicated column, intertwining professional duties with emotional investment.
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BloggerSeo For Dummies 2008 - 2010Moscow, RussiaExpirience with standalone blogging about search engine marketing and optimization. Two years of interesting experiments, creative copywriting, online events and meetings with SEM/SEO-experts. Upto $1k profit from advertising in blog after 6 months. In 2010 blog was sold.
Vitaly Mikryukov Skills
Vitaly Mikryukov Education Details
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Consumer Neuroscience & Neuromarketing -
Chelyabinsk State UniversityConflict Resolution And Mediation -
Security Guard Service Federal AcademyElectrical, Electronics And Communications Engineering
Frequently Asked Questions about Vitaly Mikryukov
What company does Vitaly Mikryukov work for?
Vitaly Mikryukov works for Ricci
What is Vitaly Mikryukov's role at the current company?
Vitaly Mikryukov's current role is Brand Director.
What is Vitaly Mikryukov's email address?
Vitaly Mikryukov's email address is ve****@****ail.com
What schools did Vitaly Mikryukov attend?
Vitaly Mikryukov attended Copenhagen Business School, Chelyabinsk State University, Security Guard Service Federal Academy.
What are some of Vitaly Mikryukov's interests?
Vitaly Mikryukov has interest in Neuromarketing Research, Creative Abilities Development, Technological Singularity.
What skills is Vitaly Mikryukov known for?
Vitaly Mikryukov has skills like Digital Marketing, Social Media Marketing, Online Marketing, Digital Strategy, Seo, Online Advertising, Web Analytics, E Commerce, Copywriting, Smo, Marketing Strategy, Marketing.
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Vitaly Mikryukov
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