Vincent Etienne Email & Phone Number

Suresnes, Île-De-France, France

Paris, France

• E-commerce projects including 3 e-sales websites - all Peugeot range (France), New 508 SW First Edition (France) and 2008 Black Pack + (France) - and 3 e-booking websites - New 508 First Edition (10 countries), New 508 SW First Edition (8 countries) and New 208 GT Line (8 countries)• Desktop/Tablet/Mobile evolutions & guidelines on several projects including Peugeot B2C & B2B websites (80 countries), the new B2C configurator (multibrands project - 27 countries), forms (multibrands project - 47 countries)• Team management (3 persons)• Customer journeys & User experience management inside the B2C Peugeot global website and between all Peugeot websites (product reveals, order openings, launches, low emission vehicles / electric & hybrid cars, ...), based on user tests, A/B tests, guerilla tests, Google Analytics data, agency audits, country initiatives, benchmarks and Peugeot/PSA strategies• Digital coordination between Peugeot different teams + with the other stakeholders like the other PSA brands, PSA Digital Factory, PSA business and multibrands team, legal team, PSA Bank, Aftersales teams, B2B team, LEV team, digital agencies...)• Content creation, especially with Focal & TomTom brands (partnerships)• Transition between 2 generations of Peugeot websites

Plessis-Robinson

• Used car, LCV and electric car digital projects including a major e-business module creation, a full RWD reworking and a F.A.Q. section• New features definition & implementation in terms of front office, back office and CMS worldwide, with training and support for 15-30 countries (creating mockups / storyboards, expressions of needs, participating to the functional specifications writing, quote analysis, testing with the management of testing tems of 10-30 people, doing roadmaps and roll-outs, ...)• Agencies coordination for all digital projects• KPIs monitoring• Competitor monitoring and benchmarks• E-contact strategy communications (61 countries) for product launches (like Twizy and Clio IV)• Change management with the move for Renault - Dacia from an historical digital agency to a new one for all the Renault - Nissan Alliance for all their e-platforms, being the specialist for the used cars section

• My Renault's features definition & identification to launch and promote: benchmarks, discussions with countries & internal departments, roadmap management • New features implementation in terms of back & front office, with countries training and support• KPIs monitoring

Campaign management:• SEA / Search Advertising optimization (Google, Yahoo & Bing) for ING Direct, Carrefour Pass and Orange Rock Corps campaigns working on CPC, CTR, CPA, Capping...• Facebook and Ligatus ads for ING Direct• Affiliate Marketing (Zanox) for Carrefour Pass

Coventry, United Kingdom

• Creation of 2 decision support tools for Peugeot Events including a lead analysis• Involvement on some events: Peugeot contact for Euro RSCG 4D digital agency (for the invitation e-mailing), creation of a discount card promoting Peugeot 4007 and Sno!Zone hosting the event, ...• E-brochures benchmark (15 brands)• 2009 preparation: partnerships & events opportunities, pre-launching & launching of the 308CC, brand repositioning, ...