Veronica Zuccarello Email & Phone Number

Wichita, Ks, Us

Wichita, Ks, Us

Wichita, Kansas, United States

- Expanded role as copywriter to include a new focus on strategic client and industry research.- Increased collaboration with the digital marketing department and senior leadership team to play a larger role in supporting the strategic research needs of the agency and our clients.- Research focus areas included: social media campaign performance; analytics reporting; geofencing targets; competitor analysis; audience research to support the development of detailed buyer personas; keyword research; artificial intelligence tools; and monitoring ongoing industry trends.- Major clients: Koch Engineered Solutions; Kansas Turnpike Authority (launching DriveKS cashless tolling initiative); Cosmosphere; Heartland Credit Union; PRMC (Pratt Regional Medical Center); American Academy of Family Physicians; Comfort Care Homes; Greater Wichita Partnership.

Wichita, Kansas, United States

- Wrote compelling copy for various platforms, audiences, and channels incorporating established brand voice guidelines, internal/external creative direction, and industry best practices.- Created content including: brand voice guides; blogs; social media posts; emails; direct mail; long-form articles; advertising copy for traditional and digital media; online content to support inbound marketing efforts, account-based marketing and sales; and scripts for radio/video.- Collaborated with internal creative teams, web developers, digital specialists, and account executives.- Cultivated an authentic understanding of client needs through workshopping sessions with clients, interviews with key internal stakeholders, and competitor/industry research.

Newton, Kansas, United States

- Created all written content for Bunting’s three U.S. locations: Newton, KS (company headquarters and U.S. manufacturing center); Elk Grove Village, IL (e-commerce platform); and DuBois, PA (highly technical custom designed products). - Wrote content in many different styles and voices to suit a wide variety of audiences. - Projects included: white papers; print and digital advertisements; blogs; direct mailings; e-blasts; SEO optimized product descriptions and web pages, geofencing/Google Ads campaign copy; press releases; video scripts; catalogs.- Played essential role during the company’s 2019 rebranding campaign by creating press materials, performing extensive media outreach, and writing new literature including ten completely new catalogs. - Focused on providing engaging, accessible, and informative content that equipped customers with product knowledge and drove company revenue, including a record-breaking sales year in 2021.- Collaborated with upper management, product managers, and marketing teammates to obtain product knowledge, understand customer needs, and deliver outstanding results supporting the global success of the company.

Wichita, Kansas, United States

- Second-in-command to director of the physical vapor transport (PVT) reactor business unit, training and supervising all other technicians and ensuring all parts of the PVT production process ran smoothly. Carrying out daily tasks on the main reactor process of growing polycrystalline bulk aluminum nitride boules as well as developing the secondary process of wafer annealing. - Trained all new hires; immediate supervisor to all other technicians in PVT unit. Responsible for daily decision making regarding the PVT growth process as well as detecting and documenting any malfunctions/maintenance needs and addressing them to ensure a critical failure in the process did not occur. Frequently responsible for making critical decisions in the event of malfunction related emergencies and directing other technicians to respond accordingly. - Built and assembled new main reactor under high stakes and intense pressure after original main reactor failed due to unforeseen circumstances, ultimately saving the PVT business unit from catastrophic failure as well as more than doubling its production capabilities and increasing revenue by 150% per week within the span of two months of development.- Maintained inventory of supplies necessary for process, ordering more materials when necessary. Developed and maintained business relationships with local Wichita vendors and small businesses to foster growth within the Wichita community as well as build lasting connections between Nitride Global and other local small business owners.- Worked with the hydride vapor phase epitaxy (HVPE) reactor team to create innovative wafer annealing process, adjusting the existing PVT reactor growth process to create a new high-quality product line. Performed X-ray diffraction (XRD) analysis to document results of annealing, compiled and organized data in Excel.

Wichita, Kansas, United States

- Utilized process technician experience to document the essential operations of Nitride Global where documentation previously did not exist. - Wrote essential standard operating procedure documentation for all parts of the PVT process, including reactor loading/unloading, crystal processing, wire saw operation and maintenance, and packaging/shipping procedures. - Utilized these documents and created accompanying PowerPoint presentations for use in training new PVT team hires.- Regularly updated and edited standard operating procedure documentations to account for changes in the process, to include completely rewriting the main reactor operation manual to account for rebuilding and the significant operation changes that accompanied the rebuild.- Worked closely with Chief Strategy Officer to write and edit proposal letters and other correspondence and documentation critical to upper level management and operations efforts.

Wichita, Kansas, United States

- Carried out daily reactor unloading and reloading tasks for PVT process. - Processed, packaged, and shipped the PVT product to customer weekly. - Carried out all miscellaneous tasks related to PVT production as necessary.- Expanded PVT business unit from one reactor to two, building and assembling the second reactor and adapting the existing PVT process to perfect growth in a new system.- Developed more efficient methods for cleaning and processing product prior to shipping, resulting in improved time management for the PVT reactor team as well as a higher quality product for the customer.- Took extensive notes and photographs of PVT reactor process to later use in writing standard operating procedure documentation.