Victoria Favía

Victoria Favía Email and Phone Number

Digital Marketing Manager @ Global X ETFs
new york, new york, united states
Victoria Favía's Location
New York, New York, United States, United States
Victoria Favía's Contact Details

Victoria Favía work email

Victoria Favía personal email

n/a
About Victoria Favía

Born in Argentina and currently living in the USA with a green card, I am an experienced marketer with over 10 years of expertise across various industries, including consumer goods, fashion, startups, and education. My journey in digital and traditional marketing strategy has been marked by award-winning accomplishments and a proven track record of driving results.As a Digital Media Marketing Manager, I excel in ideating, developing, implementing, and optimizing yearly digital strategies and comprehensive marketing campaigns across multiple platforms. My role involves partnering with top-tier media outlets like WSJ, Financial Times, and Bloomberg to enhance campaign value and reach while ensuring strategic alignment with company goals. I am skilled in negotiating media plans, coordinating with design teams, conducting performance analyses, and integrating social and programmatic advertising efforts.ENTREPENEURSHIP:Self-starter and motivated critical thinker, team builder with excellent organizational skills.LUXURY INDUSTRY UNDERSTANDING:In-depth knowledge of craftsmanship, heritage, customer experience, and core brand DNA attributes of major players.LEADERSHIP:Successful implementation of Go-to-Market strategies and collaboration with professionals in adjacent internal areas such as sales, finance, and supply chain, as well as external partners like advertising agencies.TRENDS:Expert in identifying and analyzing key business and industry trends, forecasting trends and sales to stay ahead of the curve.LANGUAGES:Bilingual in English and Spanish, with proficiency in Portuguese and Italian.My goal is to become the best brand builder, leveraging strategic and budgetary management skills to generate and implement impactful strategies.

Victoria Favía's Current Company Details
Global X ETFs

Global X Etfs

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Digital Marketing Manager
new york, new york, united states
Website:
globalxetfs.com
Employees:
91
Victoria Favía Work Experience Details
  • Global X Etfs
    Digital Media Marketing Manager
    Global X Etfs Jan 2024 - Present
    New York City Metropolitan Area
    • Ideate, develop, implement, and optimize the yearly digital strategy and comprehensive digital marketing campaigns across multiple platforms, ensuring alignment with strategic goals and driving significant engagement.• Partner with top-tier media outlets such as WSJ, Financial Times, and Bloomberg to enhance campaign value and reach.• Negotiate and manage media plans to maximize ROI and align with the company’s strategic positioning.• Coordinate with design teams to develop compelling creative assets and ensure consistency across all marketing channels.• Conduct performance analysis using analytics platforms to optimize campaign effectiveness and improve benchmarks.
  • Global X Etfs
    Latam International Marketing Associate
    Global X Etfs Nov 2022 - Jan 2024
    New York City Metropolitan Area
  • Savannah College Of Art And Design
    Ma Luxury And Brand Management
    Savannah College Of Art And Design Aug 2021 - Nov 2022
    Atlanta, Georgia, United States
    GPA 4.0
  • Nike
    Co- Research Lead & Ideation In Scadpro Sponsored Course
    Nike Jan 2022 - Mar 2022
    Atlanta, Georgia, United States
    Concept and idea creation for ATL and BTL communication strategy, and co-directing all primary and secondary research to aid creative teams. This is for the SCADpro Collaboration with NIKE during the Winter 2022 quarter at the Savannah College of Art and Design, Atlanta.
  • Not Naked +
    Ceo & Founder
    Not Naked + Oct 2017 - Dec 2021
    Argentina
    • Launched one of the first premium plus size fashion brand in Buenos Aires.• Managed 100% of steps in production, marketing, sales pipeline: select collection design, promote on social media, conceptualize styling campaigns, communicate with clients, target setting, and follow up on important business indicators. • Reached +30K Instagram followers within 2 years; annual sales of AR$ 1million• Selected as a member of AnyBody.org brand directory, the leading #1 organization to promote diversity in body image and standardization of sizes across brands nationwide
  • Vf Corporation
    Marketing Specialist For Wrangler And Lee
    Vf Corporation Apr 2016 - May 2017
    Buenos Aires, Argentina
    • Online and offline campaign control and execution• Fashion and consumer insights analysis and creation • Planning, research and performance analysis over stores windows in shopping centers • Dealing with online and offline PR, media and creative agencies (briefing, planning and execution)• Business analysis: business case building and follow up on financial performance
  • Universidad De Palermo
    Content And Social Media Coordinator
    Universidad De Palermo May 2015 - Apr 2016
    Ciudad De Buenos Aires
    • Creating and executing marketing strategies and activities • Inter-faculty event planning and liaison to the design department • Social media and online presence manager: Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat • Performance reports________________________________________________________________________________________________________• Comunicación institucional de la Fundación Universidad de Palermo,• Creación y ejecución de estrategia y actividades de marketing,• Coordinación de eventos con facultades de la Universidad y departamento de diseño,• Mantenimiento de website y emailings,• Manejo de RRSS e imagen de la Universidad en internet: Facebook, Twitter, Instagram, Pinterest, Youtube, LinkedIn
  • Avon
    Marketing Associate For Male And Teens Fragances
    Avon Nov 2014 - May 2015
    Buenos Aires
    • Supervisor for the South Market Group cluster (Argentina, Chile and Uruguay) • In charge of local execution of global and regional campaigns and product deployment • Performance Analysis of campaigns • Liaison and coordinator for creative design teams and catalog deployment Liaison and coordinator with Supply Chain, Demand Planning, Purchasing • Intern and analyst training_____________________________________________________________________________________________________• Ejecución local de productos y campañas regionales y globales,• Análisis de performance de campañas,• Interacción con equipos creativos para el diseño y ejecución de folletos,• Coordinación con las áreas de Supply Chain, Demand Planning, compras y planeamiento para asegurar lanzamientos óptimos, • Colaboración con sector de comunicación corporativa y hacia reps, • Entrenamiento a representantes en fragancias
  • Unilever
    Marketing Assistant Axe/Patrichs Brand Building
    Unilever Jun 2012 - Oct 2014
    Buenos Aires, Argentina
    • In charge of the Patrichs brand and other limited editions in the anti-perspirant range as well as the Axe Digital Platform • Assistant in development, management and execution of on-time plans for innovation and go-to-market projects • Coordination of inter-agency activities and inter-departmental teams • Brand Manager assistant for general brand responsibilities (e.g. inventory, P&L, etc.) • Developing consumer analysis and insights via trade marketing and shopper • CMI General brand reporting • In charge of Social Media marketing for Axe (Always On platform and social media management)____________________________________________________________________________________________________• Responsable general de Patrichs y ediciones limitadas, rango antitranspirante y plataforma digital para Axe• Asistencia en desarrollo, management y ejecución de planes on-time de innovaciones y proyectos go to market• Coordinación de actividades inter-agencias y equipos cross-áreas.• Asistencia a Brand Manager en responsabilidades generales de las marcas. Eg. inventarios, P&L, etc.• Entendimiento del consumidor y sus necesidades mediante el alineamiento con trade marketing y shopper CMI• Responsable de plataformas digitales y estrategia de always on • Management del presupuesto • Reporting general de las marcas.
  • Unilever
    Consumer Market Insight Assistant
    Unilever Mar 2010 - Jun 2012
    • In charge of Home Care products: fabric softeners, dish washing, and cleaners • Assisting the CMI Manager in design and delivery of market research projects • Determining research plans and methodology • Coordinating systematic and ad-hoc information with third-party agencies Interpreting and communicating research finding and issuing recommendations to marketing and sales teams• Coordinating regional CMI teams Communicating consumer insights to teams for different categories________________________________________________________________________________________________________La funcion de CMI es mostrar donde y como ganar para el negocio. Las responsabilidades clave consisten en:• Manejo de categorías Home Care: suavizantes, lavavajillas y limpiadores• Soporte a CMI Manager en el diseño y delivery de proyectos de investigación de mercado• Determinar planes de investigacion y su método• Coordinar con agencias proveedoras informacion sistemática y ad hoc• Interpretar y comunicar findings y dar recomendaciones a los equipos de marketing y ventas• Coordinar con equipos de CMI regionales• Comunicar y llevar a los equipos insights del consumidor para cada categoría
  • Universidad Torcuato Di Tella
    Assistant Professor Of Marketing
    Universidad Torcuato Di Tella Mar 2013 - Mar 2014

Victoria Favía Skills

Presentation Skills Media Strategy E Commerce Brand Activation Powerpoint Social Media Luxury Economy Wgsn Google Data Studio Mac Os X Fully Bilingual English Blogging Crm Databases Market Research Content Marketing English Excel Digital Marketing Advertising Team Leadership Bilingual Customer Relationship Management Strategic Planning Media Planning Luxury Brand Marketing E Commerce Seo Trade Marketing Marketing Microsoft Excel Search Engine Marketing Wordpress Critical Thinking Strategic Marketing Marketing Event Planning Google Analytics Market Analysis Email Marketing Business Strategy Management Marketing Communications Research Dual Citizenship Brand Management Marketing Strategy Analytics Adobe Design Programs Search Engine Optimization Spanish

Victoria Favía Education Details

Frequently Asked Questions about Victoria Favía

What company does Victoria Favía work for?

Victoria Favía works for Global X Etfs

What is Victoria Favía's role at the current company?

Victoria Favía's current role is Digital Marketing Manager.

What is Victoria Favía's email address?

Victoria Favía's email address is vi****@****ike.com

What schools did Victoria Favía attend?

Victoria Favía attended Universidad Torcuato Di Tella, Digital House Argentina, Savannah College Of Art And Design.

What skills is Victoria Favía known for?

Victoria Favía has skills like Presentation Skills, Media Strategy, E Commerce, Brand Activation, Powerpoint, Social Media, Luxury, Economy, Wgsn, Google Data Studio, Mac Os X, Fully Bilingual English.

Who are Victoria Favía's colleagues?

Victoria Favía's colleagues are Flávio Vegas, Cga, Michael Jennings, Cfp®, Kevin Mollihan, Shane Doucette, Sebastián Gallo Sarmiento, Dylan Quigley, Alissa Goldberg.

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