Valery Fironov Email & Phone Number

Designing and developing project interfaces in a Scrum team.Responsibilities: • Leading the development of digital service interfaces from scratch for brands such as Pango, Chery, EXEED, and OMODA. • Creating and evolving a design system to ensure consistency across all products. • Developing interfaces for ERP systems to optimize business processes.Achievements: • Successfully launched interfaces for key digital services, enhancing their user appeal. • Implemented and expanded a unified design system, improving the consistency and quality of all products. • Designed interfaces for ERP systems, significantly improving their functionality and user experience.

Core Competencies: UX/UI Design, Branding, and Promotional Campaigns (from concept creation to KV and implementation).Responsibilities: • Preparing commercial proposals and conducting client briefings. • Developing creative concepts for advertising campaigns. • Sourcing and coordinating contractors for complex projects, including non-core areas. • Designing website interfaces, from landing pages to large e-commerce platforms. • Creating visual branding for various projects. • Presenting and defending projects to clients and stakeholders.Achievements: • Won several major tenders. • Implemented projects that made it to the shortlists.

Moscow, Russia

Led the product design team for the website detmir.ru and the “Detsky Mir” mobile app.Responsibilities: • Organized and coordinated the design department’s work, including task planning for sprints, quarters, and the year. • Discussed, prioritized, and planned tasks in collaboration with product managers, developers, and marketers for web and mobile projects. • Ensured deadlines were met, conducted design reviews, and accepted completed work. • Held weekly internal presentations for stakeholders, showcasing the designers’ work results. • Sourced, interviewed, and onboarded new designers.Achievements: • Scaled and optimized the design department’s operations. • Implemented new features and services on the website and mobile app. • Developed a tool for managing the marketplace’s assortment for suppliers. • Established quality standards for all design artifacts. • Created a design code for order pick-up points. • Implemented UI kits and created a unified design system for projects. • Organized collaboration with Skillbox for working on real-case scenarios. • Achieved significant growth in key metrics: +15% ARPU, +24% EBITDA, and a 2.8x increase in the share of online sales.

Moscow, Russia

Led the creative direction of the marketing department. Under my leadership and direct involvement, extensive work was conducted to enhance the visual image and digital transformation of the conglomerate’s brands.Responsibilities: • Formed and led a strong creative team with its own production studio, capable of quickly responding to market changes • Developed and executed advertising campaigns and special projects. • Created comprehensive design solutions, including branding, digital marketing, advertising materials, print products, and packaging.Achievements: • Unified Brand Platform: Consolidated the conglomerate’s visual brand system into a single brand platform. • Design System: Established a unified design system for presenting brands across online and offline channels. • Brand Book Updates: Completely updated the brand books of the holding company and product brands. • Website Relaunch: Relaunched corporate and product websites, as well as production site pages, within a unified corporate design system, resulting in a 40% increase in visits, a 40% growth in online sales, and a 30% increase in audience. • Product Marking System: Developed a global marking system for weapons products. • New Project Launch: Successfully launched the new educational project “Kalashnikov Academy”. • Corporate Line: Created a unique corporate line of clothing, sports equipment, souvenirs, and accessories. • Brand Guidelines: Developed brand guidelines for product brands, including presentations, catalogs, posters, advertising layouts, promotional products, and packaging. • Collaboration with Skillbox: Organized collaboration with Skillbox for working on real-case scenarios within diploma projects.

Moscow, Russia

Managed a product design team that worked on improving the visual presentation of media projects for ELLE, ELLE Girl, Marie Claire, Woman.ru, Psychologies, Starhit.ru, Wday.ru, etc.Responsibilities: • Planned and allocated design resources for key media projects: ELLE, ELLE Girl, Marie Claire, Woman.ru, Psychologies, Starhit.ru, Wday.ru, and others. • Developed and implemented the visual direction for products. • Art-directed interfaces (UX/UI) for internet projects (desktop and mobile versions) and digital products (mobile apps and digital editions). • Defined and implemented quality standards for design systems, documentation, guidelines, UI texts, media kits, and presentations. • Ensured deadlines were met, conducted design reviews, and accepted completed work. • Organized effective communication between the design team and other product development units to create a consistent product. • Conducted internal presentations and defended design decisions to stakeholders. • Recruited, interviewed, and onboarded new designers. • Evaluated and improved the team’s efficiency.Achievements: • Created and successfully launched an in-house production unit for digital projects. • Segmented the company’s media projects into three thematic blocks and developed conceptual solutions for each. • Implemented unified standards and consistent design solutions across all media projects. • Significantly improved key metrics: advertising performance, content read-through rates, and time spent on page.

Moscow, Russia

Moscow, Russia

Moscow, Russia

Moscow, Russia