Vinnie Freda Email & Phone Number

Westlake Village, Ca, Us

Los Angeles, Ca, Us

After informally advising TREBEL for the past 7 years, I'm thrilled to help run the most innovative DSP that I've ever come across. This brand-supported company is on a mission to make music legally available at no cost to consumers. We are aiming for the billions who can't or simply won't pay for music.

New York, New York, Us

As a member of the senior executive team, responsibilities include oversight of the collection, processing, visualization and strategy for data throughout the company, including recorded music and music publishing. Key participant in the company's global finance department transformation as well as the development of its rights management and licensing strategies. Created a 5-year data transformation roadmap, and successfully delivered on 90% of the initiatives that were recommended. Some key accomplishments include:• Negotiated a global supply chain agreement with Sony DADC, bringing technology and services in-house at a multi-million dollar savings to WMG.• Led the global effort to onboard BMG to ADA, the independent distribution arm of the company.• Negotiated the acquisition of Sodatone, the music industry's leading A&R analytics company, and oversaw the further development of the company within the Warner ecosystem.• Spearheaded a significant investment in Verifi, a blockchain company, that placed WMG on the cutting edge of data exchanges between music organizations.• Oversaw the creation of Warner's first global marketing analytics platform, called Opus, which dramatically improved the company's access to worldwide consumption, charts, and social data.• Oversaw the creation of Warner's first global rights administration database (RAD).• Established the first global artist roster and songwriter roster at the company.• Established the first verified database of songs owned by both the publishing and recorded music arms of the company.

Los Angeles, California, Us

Spearheaded Universal Music Group's 2008 equity investment in Isolation Network, greatly improving UMG's access to cutting-edge technology and providing global distribution and transparency to UMG's distributed labels.In 2010, negotiated key terms related to the financing provided by Shamrock Capital, which subsequently became majority owner. Also, negotiated the expansion of the digital distribution agreement with UMG to include all content in North America and worldwide content to YouTube.Played a significant role in the 2012 post-merger integration of Fontana after its acquisition by Isolation Network, and was instrumental in the integration of BMG Music content onto the company's distribution platforms. This was followed by direct oversight of INgrooves Music Group during its most successful period of operation.Oversight also included INscribe Digital, which provides ebook distribution services to clients such as Disney Worldwide Publishing and Scholastic Books. Significantly restructured the operations of the technology division, resulting in a series of transformational initiatives, including new products to manage content, process sales statements, and provide data analytics to our clients.

Santa Monica, California, Us

Primary architect of the global infrastructure used to deliver digital content for both promotional and commercial exploitation. Direct oversight of North American division involved in collecting, storing and distributing content (audio, video, and graphics) to online and wireless services in the U.S., Canada and Mexico. Negotiated a strategic partnership and equity investment in TuneCore, which provides UMG with data on unsigned artists and access to Guitar Center stores for sales of physical product.Led the integration of Univision Music into Universal's Latin music division in the U.S. and Mexico, maximizing the return on UMG's investment.Founded the Sales Authentication Agency, a joint venture of UMG, Sony, and Warner aimed at changing the digital sales paradigm by providing real-time transactional data to content owners.Created the music industry's premier systems for delivering content to digital retailers worldwide. By the end of 2008, well over 10 million encoded audio and video files were being delivered per month, generating over $1 billion in annual revenue.Transitioned Universal from the mailing of physical discs for promotional purposes to the delivery of digital files. Savings in manufacturing and freight exceeded $10 million annually.Managed Universal's mastering studios, consisting of two premier facilities servicing both UMG's labels and numerous third parties. After years of decline, revenue increased every year, eventually growing to over $4 million.Established on-site prepress facilities for the collection and digitization of graphics for both physical packaging and digital distribution. By standardizing procedures, UMG's costs were cut by $5 million annually.

Santa Monica, California, Us

Responsible for centralizing label activities identified as critical to obtaining cost savings and process efficiencies resulting from the merger of Universal Music Group and PolyGram. These areas included Copyright Licensing, Recording Administration, Marketing Administration, Travel Services, International Production, Graphics Management, Media Planning, and Consumer Relationship Management. Departments were added to the portfolio as the need arose and transferred to other divisions upon reaching peak performance.Expanded the use of MCA Records' cost tracking systems to all UMG labels. Adjusted the systems so that the needs of creative executives could be accommodated while preserving a single platform. Cost savings were estimated at $5 million annually.Merged the Copyright Licensing departments of Universal and PolyGram into a single department and then transitioned the department from purely manual licensing processes to automated procedures. This became critical as the number and complexity of licenses for digital products increased exponentially. Established on-site prepress facilities for the collection and digitization of graphics for both physical packaging and digital distribution. By standardizing procedures, UMG's costs were cut by $5 million annually.Completely overhauled UMG's travel program by implementing a single travel agency and corporate card for the entire company, resulting in vastly improved services and at least $2 million in annual cost savings. Oversaw the creation of a proprietary CRM system used to manage online marketing campaigns for all UMG labels. System represented UMG's first companywide effort into online marketing, with over 10 million consumer addresses collected. Established secure digital workflows for the transmission of content between UMG subsidiaries around the world. The time delays and cost of using physical carriers were eliminated, resulting in over $1 million in hard cost savings.

Us

Responsible for all administrative and production activities for the label. Oversight also included software application development and computer infrastructure support for all departments within the company.Created financial tools to assist in monthly forecasting and planning processes. Total budget exceeded $60 million annually.Designed and implemented centralized budgeting and cost tracking systems for MCA Records' marketing and A&R departments. Systems allowed senior management to easily transfer funds across projects, resulting in a far more efficient use of limited monies.Rationalized the manner in which product releases were scheduled and manufactured. Implemented rigorous planning meetings and procedures to eliminate rush releases, thereby reducing production costs by at least $500,000 annually. Established milestones so that all departments were aware of a given release's status and could coordinate their efforts to maximize the consumer impact.Oversaw the development of numerous custom software applications for label departments, resulting in far greater efficiencies in managing and promoting products. Also, spearheaded the upgrade of desktops from DOS to Windows-based machines as well as the training of all label personnel.Member of the Recording Industry collective bargaining committee to the musician and vocalist unions (AFM and AFTRA). One of the primary architects in the complete overhaul of the manner in which payments are made to the vocalist pension fund.Leader of the label's operating committee for the implementation of a label copy (metadata) system to drive royalty payments, which is still in use today.

Us

Revolutionized company operations by developing the first integrated cost-tracking and product-scheduling systems ever used by MCA's record labels. Established virtually all policies and procedures currently followed by marketing administration Project leader for the complete restructuring of the MCA Records' Marketing Division, from the overall organizational structure to specific accounting codes. Essentially invented the concept of "marketing administration" for a major record label.Responsible for developing the overall label marketing budget (totaling over $30 million annually) in association with the company President and his key marketing executives.Directly responsible for the administration of all promotional and commercial video projects, including the approval of all costs. Also in charge of all tour support budget approvals and payments.Daily interaction with the label's promotion, publicity, sales, advertising, creative services, and artist development departments.

Oversight of recording administration and special projects for MCA Records, MCA Nashville, and Motown Records. Approved all recording expenses and generated all contractual advances. Negotiated all demo agreements with prospective artists. Conducted an exhaustive study of the label's Marketing Division and proposed a restructuring which was enthusiastically approved by senior management.

Us

Managed the label's recording administration staff. Developed much-needed job descriptions for each staff member. Implemented the first PC-based cost-tracking programs used by the department. Submitted extensive Business Plan proposing long-term goals for the department and detailing specific recommendations for achieving those goals.

Master, Business Administration

B.S., Chemical Engineering